Graduate Certificate in Strategic Brand Planning

Saturday, 14 February 2026 18:48:39

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Brand Planning

is a specialized field that helps businesses develop effective brand strategies. This Graduate Certificate program is designed for marketing professionals and entrepreneurs who want to enhance their skills in brand planning, positioning, and management.

Learn how to analyze market trends, identify target audiences, and create compelling brand messages that drive customer engagement and loyalty.

Some of the key topics covered in this program include: brand research, brand positioning, brand messaging, and brand management.

Develop a deep understanding of how to apply strategic brand planning principles to drive business growth and success.

Take the first step towards advancing your career in marketing and business by exploring this Graduate Certificate program.

Strategic Brand Planning is a comprehensive course that equips students with the skills to develop and implement effective brand strategies. By focusing on brand planning, this program helps students understand the complexities of the market and create innovative brand solutions. The course covers key areas such as market research, competitor analysis, and brand positioning, providing students with a solid foundation for a career in brand management. Graduates can expect career prospects in top marketing firms, advertising agencies, and consumer goods companies. Unique features of the course include interactive case studies and industry expert guest lectures.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Positioning & Identity
• Strategic Brand Planning
• Market Research & Analysis
• Brand Development & Innovation
• Brand Management & Governance
• Brand Communications & Marketing
• Digital Branding & Social Media
• Brand Measurement & Evaluation
• Brand Strategy & Implementation
• Brand Sustainability & Responsibility

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Strategic Brand Planning

The Graduate Certificate in Strategic Brand Planning is a postgraduate program designed to equip students with the knowledge and skills required to develop and implement effective brand strategies in today's competitive market.
This program focuses on teaching students how to conduct market research, analyze consumer behavior, and create brand positioning statements that resonate with target audiences. By the end of the program, students will be able to apply strategic brand planning principles to drive business growth and increase brand awareness.
The duration of the Graduate Certificate in Strategic Brand Planning is typically one year, consisting of four to six modules that are delivered over a period of several months. Each module builds on the previous one, providing students with a comprehensive understanding of strategic brand planning.
The program is highly relevant to the marketing and advertising industry, as it provides students with the skills and knowledge required to develop and implement effective brand strategies. Graduates of this program can expect to find employment in senior brand management roles, or pursue further study in a related field such as marketing or business.
Throughout the program, students will learn from industry experts and academics who have extensive experience in strategic brand planning. The program is designed to be flexible, with online and on-campus delivery options available to suit different learning styles and schedules.
Upon completion of the Graduate Certificate in Strategic Brand Planning, students will be able to demonstrate their ability to apply strategic brand planning principles to drive business growth and increase brand awareness. The program is accredited by a recognized accrediting agency, ensuring that graduates meet industry standards and are eligible for professional membership with relevant industry associations.
The Graduate Certificate in Strategic Brand Planning is an excellent choice for individuals who want to advance their careers in marketing and advertising, or for those who want to start their own business. With its focus on strategic brand planning, this program provides students with the skills and knowledge required to succeed in today's competitive market.

Why this course?

Graduate Certificate in Strategic Brand Planning holds immense significance in today's market, where brands are constantly evolving and adapting to changing consumer behaviors. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider brand strategy as a key factor in achieving business success (Source: CIM, 2020).
Key Statistics
75% of marketers in the UK consider brand strategy as a key factor in achieving business success (CIM, 2020)
60% of marketers in the UK believe that brand strategy is a key differentiator for businesses (CIM, 2020)
40% of marketers in the UK report that they have seen an increase in brand awareness as a result of effective brand strategy (CIM, 2020)

Who should enrol in Graduate Certificate in Strategic Brand Planning ?

Ideal Audience for Graduate Certificate in Strategic Brand Planning This course is designed for ambitious marketing professionals, brand managers, and entrepreneurs seeking to upskill in strategic brand planning, particularly those in the UK.
Career Stage Entry-level to mid-career professionals, typically aged 25-40, with 2-5 years of experience in marketing, branding, or a related field.
Industry Focus Consumer goods, retail, food and beverage, and service-based industries, where brand planning is a critical component of business strategy.
Education Level Graduates with a degree in marketing, business, or a related field, or those with equivalent work experience.
Location The UK, with a focus on London and other major cities, although online learning is also available for those outside of the UK.
Career Outcomes Upon completion of the course, graduates can expect to secure senior brand planning roles, or progress to more senior marketing positions, with average salary increases of up to 20%.