Graduate Certificate in Strategic B2B Marketing

Tuesday, 16 September 2025 19:32:02

International applicants and their qualifications are accepted

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Overview

Overview

Strategic B2B Marketing

is designed for ambitious professionals seeking to elevate their marketing skills in the business-to-business sector. This graduate certificate program focuses on developing a deep understanding of B2B marketing principles, including market analysis, segmentation, and positioning.
Some of the key topics covered in the program include digital marketing strategies, sales enablement, and account-based marketing. Learners will also explore the role of data-driven decision-making in B2B marketing and how to measure the effectiveness of marketing campaigns.
By completing this graduate certificate, learners can enhance their career prospects and take their marketing skills to the next level. If you're looking to break into B2B marketing or advance your existing career, explore this program further to discover how it can help you achieve your goals.

Strategic B2B Marketing is a game-changing graduate certificate that equips you with the skills to drive business growth in the complex world of B2B marketing. By mastering the art of strategic B2B marketing, you'll learn to navigate the intricacies of account-based marketing, digital transformation, and data-driven decision making. With this course, you'll gain a competitive edge and unlock career prospects in senior marketing roles, including Director of Marketing and Business Development. Unique features include access to industry experts, real-world case studies, and a network of like-minded professionals. Boost your career with strategic B2B marketing and take your business to the next level.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Digital Marketing Strategy •
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• B2B Marketing Mix •
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• Customer Relationship Management •
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• Data-Driven Marketing •
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• Brand Management •
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• Market Research Methods •
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• International B2B Marketing •
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• Social Media Marketing for B2B

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Strategic B2B Marketing

The Graduate Certificate in Strategic B2B Marketing is a specialized program designed to equip students with the knowledge and skills required to succeed in the business-to-business (B2B) marketing landscape.
This program focuses on teaching students how to develop and implement effective B2B marketing strategies that drive revenue growth and improve customer relationships.
Through a combination of theoretical and practical learning, students will gain a deep understanding of B2B marketing principles, including market research, segmentation, targeting, and positioning.
They will also learn how to leverage digital marketing channels, such as social media, content marketing, and email marketing, to reach and engage with B2B customers.
The program is designed to be completed in a short period of time, typically 6-12 months, making it an ideal option for working professionals who want to upskill or reskill in B2B marketing.
The Graduate Certificate in Strategic B2B Marketing is highly relevant to the current job market, with many organizations seeking skilled B2B marketers who can develop and execute effective marketing strategies.
Graduates of this program will be equipped with the skills and knowledge required to succeed in a range of B2B marketing roles, including marketing manager, account manager, and business development manager.
The program is taught by industry experts who have extensive experience in B2B marketing, providing students with a unique opportunity to learn from the best in the field.
Upon completion of the program, students will be awarded a Graduate Certificate in Strategic B2B Marketing, which can be used as a stepping stone to further education or as a credential to enhance their career prospects.
The Graduate Certificate in Strategic B2B Marketing is a valuable investment for anyone looking to launch or advance their career in B2B marketing, offering a unique combination of theoretical and practical learning that prepares students for success in this fast-paced and competitive field.

Why this course?

Graduate Certificate in Strategic B2B Marketing holds immense significance in today's market, where businesses are increasingly shifting their focus towards digital transformation and omnichannel marketing. According to a survey conducted by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that digital marketing is crucial for business growth, with 60% stating that they plan to increase their digital marketing spend in the next two years.
Year Percentage of UK Marketers
2018 40%
2019 55%
2020 65%
2021 75%
2022 80%

Who should enrol in Graduate Certificate in Strategic B2B Marketing ?

Ideal Audience for Graduate Certificate in Strategic B2B Marketing Are you a marketing professional looking to upskill and enhance your career prospects in the UK?
Key Characteristics: You are a marketing professional with at least 2 years of experience, working in a B2B environment, with a strong understanding of marketing principles and strategies.
Industry Background: You have a background in sales, account management, or business development, with a focus on B2B marketing and sales.
Career Goals: You aim to progress to senior marketing roles, such as marketing manager or director, and are looking to develop the skills and knowledge required to succeed in these positions.
UK-Specific Statistics: According to a report by the Chartered Institute of Marketing, the demand for marketing professionals in the UK is expected to increase by 10% by 2025, with B2B marketing professionals in high demand.