Graduate Certificate in Social Media Metrics and Evaluation

Tuesday, 17 February 2026 04:32:40

International applicants and their qualifications are accepted

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Overview

Overview

Graduate Certificate in Social Media Metrics and Evaluation

Unlock the power of social media analytics with our Graduate Certificate in Social Media Metrics and Evaluation.

Designed for professionals seeking to measure and optimize their social media presence, this program equips you with the skills to analyze and interpret social media data.

Some of the key topics covered include social media metrics, data analysis, and evaluation methods.

Learn how to create effective social media strategies, track engagement, and measure campaign success.

Our program is ideal for marketing professionals, communications specialists, and anyone looking to enhance their social media skills.

Take the first step towards becoming a social media metrics expert and start your journey today!

Social Media Metrics and Evaluation is a specialized field that helps organizations measure the impact of their online presence. This Graduate Certificate program teaches you how to analyze and interpret social media data, metrics, and evaluation methods to inform strategic decisions. By mastering social media metrics and evaluation, you'll gain a competitive edge in the job market and enhance your career prospects in digital marketing, communications, and more. Unique features of the course include hands-on experience with industry-leading tools and a focus on data-driven decision making. Develop your skills in social media metrics and evaluation to drive business success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Social Media Analytics Tools
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• Social Media Metrics
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• Social Media Evaluation
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• Web Analytics
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• Data Analysis
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• Data Visualization
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• Social Media Marketing
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• Digital Metrics
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• Online Engagement
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• Social Media ROI
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• Campaign Evaluation
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• Performance Metrics
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• Social Media Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Social Media Metrics and Evaluation

The Graduate Certificate in Social Media Metrics and Evaluation is a specialized program designed to equip students with the skills and knowledge required to measure and analyze social media performance.
This program focuses on teaching students how to evaluate the effectiveness of social media campaigns, identify areas for improvement, and develop strategies to increase engagement and reach.
Upon completion of the program, students will be able to apply social media metrics and evaluation techniques to real-world scenarios, making them highly sought after in the industry.
The Graduate Certificate in Social Media Metrics and Evaluation typically takes one year to complete and consists of four courses.
These courses cover topics such as social media analytics, content evaluation, and campaign measurement, providing students with a comprehensive understanding of social media metrics and evaluation.
The program is highly relevant to the digital marketing industry, where social media plays a critical role in reaching target audiences and driving business results.
By gaining expertise in social media metrics and evaluation, graduates can pursue careers in digital marketing, social media management, or analytics, and can also advance their careers in existing roles.
The Graduate Certificate in Social Media Metrics and Evaluation is offered by many universities and colleges, making it accessible to students from a variety of backgrounds.
This program is ideal for individuals who want to develop their skills in social media metrics and evaluation and can lead to better career outcomes in the digital marketing industry.
The program's focus on practical skills and real-world applications ensures that students are well-prepared to apply their knowledge in a variety of settings.
Graduates of the Graduate Certificate in Social Media Metrics and Evaluation can expect to earn a competitive salary and have opportunities for career advancement in the digital marketing field.

Why this course?

Graduate Certificate in Social Media Metrics and Evaluation is a highly sought-after qualification in today's digital landscape. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider data-driven decision-making to be crucial for their business success. This is where a Graduate Certificate in Social Media Metrics and Evaluation comes into play, equipping learners with the skills to measure and evaluate social media performance.
Metric UK Average
Social Media Engagement Rate 2.5%
Return on Ad Spend (ROAS) 150%
Social Media Conversion Rate 1.2%

Who should enrol in Graduate Certificate in Social Media Metrics and Evaluation?

Ideal Audience for Graduate Certificate in Social Media Metrics and Evaluation Are you a digital marketing professional looking to enhance your skills in measuring social media performance? Do you want to stay ahead of the curve in the UK's competitive job market?
Key Characteristics: Professionals working in digital marketing, social media management, or related fields, with a focus on social media metrics and evaluation. Typically, individuals with a bachelor's degree in marketing, communications, or a related field.
Career Goals: To gain expertise in social media metrics and evaluation, enabling them to make data-driven decisions and drive business growth. In the UK, this could lead to roles such as social media analyst, digital marketing specialist, or senior marketing manager.
Target Industry: Digital marketing agencies, in-house marketing teams, and social media management companies across various sectors, including finance, retail, and non-profit.
Key Skills: Social media metrics and evaluation, data analysis, content creation, and campaign optimization. Proficiency in tools such as Google Analytics, Hootsuite, and Sprout Social.