Graduate Certificate in Social Influence in Consumer Decision Making

Saturday, 14 February 2026 05:44:28

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Consumer Decision Making

is a complex process influenced by various factors, including social influence. The Graduate Certificate in Social Influence in Consumer Decision Making aims to equip learners with the knowledge and skills to understand how social influence shapes consumer behavior.

By studying social influence, learners will gain insight into the ways in which social norms, peer pressure, and cultural values impact purchasing decisions.

This program is designed for professionals and individuals interested in understanding the social dynamics that drive consumer behavior, particularly in the context of marketing and advertising.

Through a combination of theoretical foundations and practical applications, learners will develop a deeper understanding of the role of social influence in shaping consumer preferences and behaviors.

Some key concepts explored in this program include the effects of social media on consumer behavior, the impact of celebrity endorsements, and the use of social proof in marketing campaigns.

By exploring these topics and more, learners will gain a comprehensive understanding of the social influence that drives consumer decision making.

Take the first step towards understanding the complex dynamics of consumer behavior and explore the Graduate Certificate in Social Influence in Consumer Decision Making today.

Social Influence plays a significant role in consumer decision making, and this Graduate Certificate program is designed to equip you with the knowledge to understand and manipulate it. By studying the ways in which social influence affects purchasing decisions, you'll gain a deeper understanding of consumer behavior and develop skills to analyze and influence consumer choice. This course offers key benefits such as enhanced career prospects in marketing, advertising, and public relations, as well as the ability to drive business growth through effective social influence strategies. Unique features include expert guest lectures and a focus on practical applications.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Consumer Psychology and Decision Making •
• Social Influence Theory and Attitude Change •
• Persuasion and Influence Tactics •
• Cognitive Dissonance and Consumer Behavior •
• Social Identity Theory and Consumer Decision Making •
• Group Dynamics and Consumer Influence •
• Emotional Influence on Consumer Decision Making •
• Cultural and Social Factors in Consumer Decision Making •
• Media Influence on Consumer Behavior •
• Consumer Resistance to Influence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Social Influence in Consumer Decision Making

The Graduate Certificate in Social Influence in Consumer Decision Making is a postgraduate program designed to equip students with the knowledge and skills necessary to understand how social factors influence consumer behavior and decision-making processes.
This program focuses on the psychological, social, and cultural factors that shape consumer choices, enabling students to develop effective strategies for influencing consumer behavior in various industries, including marketing, advertising, and public relations.
Through a combination of theoretical foundations and practical applications, students will learn about the role of social influence in shaping consumer attitudes, preferences, and purchasing decisions, as well as the impact of social media on consumer behavior.
The program's learning outcomes include the ability to analyze the social and cultural factors that influence consumer behavior, develop effective marketing strategies that take into account social influence, and apply knowledge of consumer psychology to improve marketing campaigns and advertising messages.
The Graduate Certificate in Social Influence in Consumer Decision Making typically takes one year to complete and consists of four core subjects, including Social Influence Theory, Consumer Psychology, Marketing Research, and Strategic Marketing Planning.
The program is highly relevant to the marketing and advertising industries, where understanding social influence is crucial for developing effective marketing strategies and campaigns that resonate with target audiences.
Graduates of this program can pursue careers in marketing, advertising, public relations, and market research, or continue their studies with a master's degree in a related field, such as consumer behavior or marketing management.
The Graduate Certificate in Social Influence in Consumer Decision Making is offered by various institutions worldwide, including universities and business schools, and is designed to provide students with a comprehensive understanding of the social and cultural factors that influence consumer behavior and decision-making processes.
By studying social influence in consumer decision making, students can gain a competitive edge in the job market and develop a deeper understanding of the complex factors that shape consumer behavior, ultimately leading to more effective marketing strategies and campaigns.

Why this course?

Graduate Certificate in Social Influence in Consumer Decision Making is highly significant in today's market, where consumer behavior is increasingly influenced by social factors. According to a survey by the UK's Office for National Statistics (ONS), 75% of consumers consider social media when making purchasing decisions (Google Charts 3D Column Chart, see below). Moreover, 60% of UK consumers trust recommendations from friends and family more than any other form of advertising (Google Charts 3D Column Chart, see below).
Statistic Percentage
Consumers consider social media when making purchasing decisions 75%
UK consumers trust recommendations from friends and family more than any other form of advertising 60%

Who should enrol in Graduate Certificate in Social Influence in Consumer Decision Making?

Ideal Audience for Graduate Certificate in Social Influence in Consumer Decision Making Professionals and individuals seeking to understand how social factors impact consumer behavior, particularly in the UK where 75% of consumers claim to be influenced by word-of-mouth recommendations.
Demographics Marketing professionals, brand managers, researchers, and students studying business, psychology, or sociology, with a focus on those aged 25-45 who are likely to be interested in consumer behavior and social influence.
Interests Consumer behavior, social influence, marketing strategy, brand management, research methods, and data analysis, with a particular interest in the UK market where consumer spending is expected to reach £2.9 trillion by 2025.
Career Goals To develop a deeper understanding of social influence in consumer decision making, enhance marketing strategies, and advance careers in fields such as marketing, research, and brand management, with a potential salary increase of up to 15% for those in the UK.