Graduate Certificate in Public Relations in Strategic Marketing

Monday, 16 February 2026 13:38:27

International applicants and their qualifications are accepted

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Overview

Overview

Public Relations in Strategic Marketing


Develop the skills to craft compelling narratives and drive business results with our Graduate Certificate in Public Relations in Strategic Marketing.


This program is designed for marketing professionals seeking to enhance their public relations expertise and stay ahead in the industry.


Learn how to leverage PR strategies to build brand awareness, manage reputation, and drive business growth in a rapidly changing market landscape.

Our program covers key topics such as crisis communications, social media management, and stakeholder engagement.


By the end of this program, you'll be equipped with the knowledge and skills to drive business success through effective public relations in strategic marketing.


Take the first step towards advancing your career in public relations and strategic marketing. Explore our Graduate Certificate program today and discover how you can make a lasting impact on your organization.

Public Relations is at the heart of our Graduate Certificate in Public Relations in Strategic Marketing, where you'll master the art of crafting compelling narratives that drive business results. This course offers strategic marketing expertise, teaching you to analyze market trends, develop targeted campaigns, and measure their impact. With a focus on public relations, you'll learn to build and maintain strong relationships with stakeholders, manage crisis communications, and create engaging content. Career prospects are vast, with roles in corporate communications, social media management, and brand development. Unique features include industry-recognized accreditation and a supportive learning environment.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Public Relations Theory and Practice • Strategic Marketing Communications • Brand Management and Positioning • Social Media Marketing and Engagement • Crisis Communications and Reputation Management • Research Methods in Public Relations • Digital Marketing Analytics and Measurement • Influencer Marketing and Partnerships • Content Marketing Strategy and Creation • Global Marketing and Cultural Intelligence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Public Relations in Strategic Marketing

The Graduate Certificate in Public Relations in Strategic Marketing is a postgraduate program designed to equip students with the skills and knowledge required to succeed in the dynamic field of public relations.
This program focuses on teaching students how to develop and implement effective public relations strategies that drive business results, particularly in the context of strategic marketing.
Through a combination of theoretical and practical learning, students will gain a deep understanding of the principles and practices of public relations, including crisis communication, media relations, and social media management.
The program's learning outcomes include the ability to analyze complex communication problems, develop and implement effective public relations campaigns, and evaluate the impact of public relations initiatives on organizational performance.
The Graduate Certificate in Public Relations in Strategic Marketing typically takes one year to complete and consists of four courses.
The program is highly relevant to the marketing industry, as it provides students with the skills and knowledge required to create and execute successful public relations strategies that drive business results.
Graduates of this program can pursue careers in public relations, marketing, and communications, or advance to senior roles within their current organization.
The Graduate Certificate in Public Relations in Strategic Marketing is offered by many universities and colleges, and is a popular choice for students looking to upskill or reskill in the field of public relations.
By completing this program, students can enhance their career prospects and stay ahead of the curve in the competitive marketing industry.

Why this course?

Graduate Certificate in Public Relations in Strategic Marketing holds immense significance in today's market, where companies are increasingly focusing on building strong brand identities and engaging with their target audiences effectively. According to a survey conducted by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider public relations to be a crucial component of their overall marketing strategy.
Public Relations Strategic Marketing
85% of marketers consider public relations essential for building brand awareness 71% of marketers believe that public relations helps in achieving business objectives
64% of marketers in the UK use public relations to manage their online reputation 55% of marketers use public relations to measure the effectiveness of their marketing campaigns

Who should enrol in Graduate Certificate in Public Relations in Strategic Marketing?

Ideal Audience for Graduate Certificate in Public Relations in Strategic Marketing Are you a recent graduate looking to kick-start your career in marketing? Do you have a passion for strategic communication and a knack for building strong relationships with stakeholders? If so, this Graduate Certificate in Public Relations in Strategic Marketing is perfect for you.
Key Characteristics: You should have a strong understanding of marketing principles, excellent written and verbal communication skills, and the ability to work well under pressure. In the UK, the average salary for a PR professional is around £30,000-£40,000 per annum, with opportunities for career progression to senior roles.
Career Goals: Upon completion of this Graduate Certificate, you can expect to gain the skills and knowledge required to secure entry-level positions in PR agencies, in-house marketing teams, or as a freelancer. With experience, you can progress to senior roles such as PR Manager or Director, with salaries ranging from £50,000-£80,000 per annum.
Prerequisites: You should have a good understanding of marketing principles, as well as a degree in a relevant field such as marketing, communications, or journalism. No prior experience in PR is necessary, as the course is designed to provide a comprehensive introduction to the field.