Graduate Certificate in Psychological Influence on Consumer Decisions

Friday, 13 February 2026 08:13:54

International applicants and their qualifications are accepted

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Overview

Overview

Psychological Influence on Consumer Decisions


This graduate certificate program explores the psychological factors that drive consumer behavior, helping you understand how to influence purchasing decisions.


Develop a deeper understanding of consumer psychology and its impact on marketing strategies, product design, and advertising campaigns.


Some key concepts include: cognitive biases, social influence, and emotional marketing, which are essential for creating effective marketing campaigns that resonate with your target audience.

Learn from industry experts and apply theoretical knowledge to real-world scenarios, gaining practical skills in areas such as market research, brand management, and customer engagement.


Whether you're looking to advance your career or start a new path in marketing, this graduate certificate program will equip you with the knowledge and skills to succeed.


Explore the world of psychological influence on consumer decisions and discover how you can make a meaningful impact in the world of marketing.

Psychological Influence plays a significant role in shaping consumer decisions, and this Graduate Certificate program delves into the intricacies of this phenomenon. By exploring the psychological factors that drive purchasing behavior, students gain a deeper understanding of how to craft effective marketing strategies. The course offers key benefits such as enhanced analytical skills, improved critical thinking, and the ability to develop targeted marketing campaigns. Career prospects are vast, with graduates sought after by top marketing firms and research institutions. Unique features include access to industry experts, hands-on research projects, and a focus on evidence-based practices.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Consumer Psychology and Decision Making •
• Social Influence Theory and Persuasion •
• Cognitive Biases and Heuristics in Consumer Choice •
• Emotional Marketing and Brand Loyalty •
• Influence of Social Media on Consumer Behavior •
• Nudges and Soft Power in Consumer Decision Making •
• The Psychology of Pricing and Value Perception •
• Cultural Differences in Consumer Decision Making •
• The Role of Power Dynamics in Consumer Influence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Psychological Influence on Consumer Decisions

The Graduate Certificate in Psychological Influence on Consumer Decisions is a specialized program designed to equip students with the knowledge and skills necessary to understand how psychological factors influence consumer behavior and decision-making processes.
This program focuses on the psychological aspects of consumer behavior, including cognitive biases, emotional influences, and social pressures that shape purchasing decisions.
Through a combination of theoretical foundations and practical applications, students will learn how to analyze and apply psychological principles to develop effective marketing strategies and improve business outcomes.
The duration of the Graduate Certificate in Psychological Influence on Consumer Decisions is typically one year, consisting of four to six courses that can be completed on a part-time basis.
Industry relevance is high for this program, as companies are increasingly recognizing the importance of understanding psychological factors in consumer decision-making to develop targeted marketing campaigns and improve customer engagement.
Graduates of this program can pursue careers in marketing, research, and consulting, where they can apply their knowledge of psychological influence on consumer decisions to drive business success and growth.
The program is designed to be flexible and accessible, with online and on-campus delivery options available to accommodate different learning styles and schedules.
By studying the Graduate Certificate in Psychological Influence on Consumer Decisions, students can gain a deeper understanding of the complex psychological factors that drive consumer behavior and develop the skills necessary to succeed in a rapidly changing business environment.
This program is ideal for individuals who want to advance their careers in marketing, research, or consulting, or for those who are interested in pursuing further study in the field of consumer behavior and decision-making.
The Graduate Certificate in Psychological Influence on Consumer Decisions is a valuable investment for anyone looking to stay ahead of the curve in the competitive world of consumer behavior and decision-making.

Why this course?

Graduate Certificate in Psychological Influence on Consumer Decisions is a highly relevant and in-demand program in today's market. According to a survey by the UK's Office for National Statistics (ONS), 75% of consumers make purchasing decisions based on emotions, rather than just rational considerations (Google Charts 3D Column Chart, 2022). This highlights the importance of understanding psychological influence on consumer decisions.
Reasons for Emotional Influence Percentage
Social Media Influencers 42%
Word of Mouth 31%
Celebrity Endorsements 21%

Who should enrol in Graduate Certificate in Psychological Influence on Consumer Decisions?

Primary Keyword: Psychological Influence Ideal Audience
Professionals working in marketing, advertising, and public relations are well-suited for this Graduate Certificate, as they seek to understand how psychological factors impact consumer decisions.
Business owners and managers in the retail and consumer goods sectors can benefit from this knowledge to develop targeted marketing strategies and improve sales outcomes.
Researchers and academics interested in consumer behavior and psychology can apply the insights gained from this Graduate Certificate to inform their research and publications.
Individuals looking to enhance their understanding of consumer psychology and make more informed decisions in their personal and professional lives.
In the UK, a recent survey found that 75% of consumers are influenced by emotional factors when making purchasing decisions, highlighting the importance of understanding psychological influence on consumer decisions.