Graduate Certificate in Performance Marketing and Conversion Rate Optimization

Tuesday, 10 February 2026 15:05:12

International applicants and their qualifications are accepted

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Overview

Overview

Performance Marketing

is a crucial aspect of digital marketing, and a Graduate Certificate in Performance Marketing and Conversion Rate Optimization is designed to equip learners with the skills to excel in this field.
Conversion Rate Optimization is a key focus area, teaching learners how to analyze and improve website performance to increase conversions. This certificate program is ideal for marketing professionals looking to enhance their skills in performance marketing and digital marketing.
Through a combination of theoretical knowledge and practical applications, learners will gain expertise in metrics analysis, campaign optimization, and data-driven decision making. By the end of the program, learners will be equipped to drive business growth through data-informed marketing strategies.
If you're interested in advancing your career in performance marketing and conversion rate optimization, explore this Graduate Certificate program further to discover how you can apply your knowledge to drive real results.

Performance Marketing is the key to unlocking successful online campaigns. Our Graduate Certificate in Performance Marketing and Conversion Rate Optimization will equip you with the skills to drive real results. By mastering performance marketing strategies and techniques, you'll be able to analyze data, optimize campaigns, and boost conversions. With a focus on conversion rate optimization, you'll learn how to create high-performing landing pages, improve user experience, and increase revenue. This course offers performance marketing career prospects, including roles in digital marketing, e-commerce, and more. Unique features include expert-led workshops and a supportive community of like-minded professionals.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Google Analytics Fundamentals •
• Conversion Rate Optimization (CRO) Strategies •
• Performance Marketing Channels (PPC, Social Media) •
• Landing Page Design and Development •
• A/B Testing and Experimentation •
• Data-Driven Decision Making •
• Mobile Optimization for Conversion •
• Email Marketing for Performance •
• Attribution Modeling and Analysis •
• Advanced CRO Techniques (Heatmaps, User Testing)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Performance Marketing and Conversion Rate Optimization

The Graduate Certificate in Performance Marketing and Conversion Rate Optimization is a specialized program designed to equip students with the skills and knowledge required to succeed in the digital marketing industry.
This program focuses on teaching students how to create and execute effective performance marketing strategies, including campaign planning, budgeting, and measurement.
Through a combination of theoretical and practical learning, students will gain a deep understanding of how to optimize website conversions, improve return on investment (ROI), and drive business growth.
The program covers topics such as data analysis, A/B testing, and user experience (UX) design, providing students with a comprehensive understanding of the conversion rate optimization process.
Upon completion of the program, graduates will be equipped with the skills and knowledge required to succeed in performance marketing and conversion rate optimization, making them highly sought after by employers in the digital marketing industry.
The Graduate Certificate in Performance Marketing and Conversion Rate Optimization is a highly relevant program, with many employers recognizing its value in terms of job readiness and industry knowledge.
The program is designed to be completed in a short period of time, typically 6-12 months, making it an ideal option for those looking to upskill or reskill in the digital marketing industry.
Graduates of the program can expect to earn a salary range of $60,000 - $100,000 per year, depending on their level of experience and the industry they work in.
Overall, the Graduate Certificate in Performance Marketing and Conversion Rate Optimization is a highly regarded program that provides students with the skills and knowledge required to succeed in the digital marketing industry.

Why this course?

Conversion Rate Optimization (CRO) and Performance Marketing are crucial in today's digital landscape, with the UK market being no exception. According to Google Analytics, the average conversion rate for e-commerce websites in the UK is around 2.5% (Google Charts 3D Column Chart, see below). However, with the rise of mobile devices and voice search, businesses need to optimize their websites and marketing strategies to improve conversion rates.
Year Conversion Rate
2018 2.1%
2019 2.3%
2020 2.5%
Performance Marketing is also a vital aspect of digital marketing, with the UK market expected to reach £13.4 billion by 2023 (Source: Digital Marketing Institute). A Graduate Certificate in Performance Marketing and Conversion Rate Optimization can equip learners with the skills needed to succeed in this field. In conclusion, a Graduate Certificate in Performance Marketing and Conversion Rate Optimization is essential for anyone looking to succeed in the digital marketing industry, particularly in the UK market. By understanding the current trends and industry needs, learners can gain a competitive edge and improve their conversion rates.

Who should enrol in Graduate Certificate in Performance Marketing and Conversion Rate Optimization?

Ideal Audience for Graduate Certificate in Performance Marketing and Conversion Rate Optimization Are you a digital marketing professional looking to boost your skills and stay ahead of the competition in the UK?
Key Characteristics: You're likely a marketing professional with at least 2 years of experience, working in the UK, and looking to enhance your knowledge of performance marketing and conversion rate optimization.
Industry Background: You may be working in e-commerce, B2B marketing, or a similar field, and are interested in learning how to optimize your marketing campaigns for better ROI and conversion rates.
Career Goals: You aspire to become a performance marketing specialist, conversion rate optimization expert, or a senior marketing manager, and want to gain the skills and knowledge to achieve your career objectives in the UK job market.
Skills and Knowledge Gaps: You may be looking to fill gaps in your knowledge of digital marketing tools, such as Google Analytics, AdWords, and social media advertising, as well as conversion rate optimization techniques and performance marketing strategies.