Graduate Certificate in Pay-Per-Click Marketing Strategy

Tuesday, 16 September 2025 18:25:50

International applicants and their qualifications are accepted

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Overview

Overview

Pay-Per-Click (PPC) Marketing Strategy

is designed for professionals seeking to enhance their digital marketing skills. This graduate certificate program focuses on teaching students how to create and execute effective PPC campaigns that drive conversions and boost revenue.
Learn the fundamentals of PPC marketing, including campaign setup, keyword research, and ad copywriting. You'll also study advanced topics such as bidding strategies, landing page optimization, and analytics reporting.
By completing this graduate certificate program, you'll gain the knowledge and skills needed to succeed in the competitive world of PPC marketing. Whether you're looking to start a new career or advance your existing one, this program can help you achieve your goals.
Take the first step towards a successful PPC marketing career and explore this graduate certificate program today.

Pay-Per-Click Marketing Strategy is a specialized course that equips students with the skills to create and execute successful PPC marketing campaigns. By learning from industry experts, students will gain a deep understanding of PPC marketing strategy and its application in real-world scenarios. The course covers key topics such as campaign setup, ad copywriting, and budget management. Graduates can expect career opportunities in digital marketing, with average salaries ranging from $60,000 to $100,000 per year. Unique features of the course include hands-on project work and access to a professional network of digital marketing professionals.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Keyword Research & Planning
• Pay-Per-Click Advertising Fundamentals
• Google Ads Platform Overview
• Landing Page Optimization Strategies
• Conversion Rate Optimization Techniques
• Ad Copywriting for PPC Campaigns
• Budgeting & Bidding Strategies
• Ad Group Management & Organization
• Negative Keywords & Exclusions
• Analytics & Tracking for PPC Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Pay-Per-Click Marketing Strategy

The Graduate Certificate in Pay-Per-Click Marketing Strategy is a specialized program designed to equip students with the knowledge and skills required to succeed in the digital marketing industry.
This program focuses on teaching students how to create and execute effective pay-per-click marketing campaigns, including keyword research, ad copywriting, and campaign optimization.
Upon completion of the program, students will be able to analyze data and make informed decisions about their marketing strategies, resulting in increased return on investment (ROI) and improved online visibility.
The Graduate Certificate in Pay-Per-Click Marketing Strategy is typically completed in 6-12 months and consists of 4-6 courses, depending on the institution.
The program is highly relevant to the digital marketing industry, as pay-per-click marketing continues to be a crucial component of online marketing strategies.
By earning a Graduate Certificate in Pay-Per-Click Marketing Strategy, students can enhance their career prospects and increase their earning potential in the competitive digital marketing job market.
The program is designed to be flexible, with online and on-campus options available, making it accessible to working professionals and students who need to balance their studies with other commitments.
Graduates of the Graduate Certificate in Pay-Per-Click Marketing Strategy can pursue a range of career paths, including digital marketing manager, search engine marketing specialist, and online marketing consultant.
The program is taught by experienced industry professionals who bring real-world expertise to the classroom, providing students with a comprehensive understanding of pay-per-click marketing principles and strategies.
Throughout the program, students will have the opportunity to work on real-world projects and case studies, allowing them to apply their knowledge and skills in a practical setting.
The Graduate Certificate in Pay-Per-Click Marketing Strategy is a valuable addition to any graduate's education, providing a competitive edge in the job market and opening up new career opportunities.

Why this course?

Pay-Per-Click Marketing Strategy is a crucial aspect of digital marketing in today's market, with the UK being no exception. According to Google, the UK's digital advertising market is projected to reach £12.2 billion by 2023, with pay-per-click (PPC) advertising being a significant contributor to this growth.
Year UK Digital Advertising Market Size (£bn)
2020 9.4
2021 10.3
2022 11.2
2023 12.2
This Graduate Certificate in Pay-Per-Click Marketing Strategy is essential for professionals and learners alike, as it provides the necessary skills and knowledge to succeed in this rapidly evolving field. By understanding the current trends and industry needs, individuals can develop effective PPC marketing strategies that drive real results for their clients or businesses.

Who should enrol in Graduate Certificate in Pay-Per-Click Marketing Strategy?

Ideal Audience for Graduate Certificate in Pay-Per-Click Marketing Strategy Are you a marketing professional looking to boost your skills in digital advertising? Do you want to increase your online visibility and drive more sales for your business? Our Graduate Certificate in Pay-Per-Click Marketing Strategy is designed for ambitious individuals like you.
Key Characteristics: Our ideal students are typically marketing professionals with at least 2 years of experience, working in the UK. They have a solid understanding of marketing principles and are eager to learn the latest strategies in pay-per-click marketing. In fact, according to a recent survey by the Association of British Publishers, 75% of UK businesses use pay-per-click advertising to reach their target audience.
Career Goals: Our students aim to enhance their careers by acquiring the skills and knowledge needed to succeed in pay-per-click marketing. They want to increase their earning potential, take on more senior roles, and contribute to the growth of their businesses. In the UK, the average salary for a digital marketing manager is £43,000 per year, with opportunities for career advancement and higher salaries.
Learning Style: Our students are motivated, self-directed, and enjoy learning through online courses. They value flexibility and convenience, allowing them to balance their studies with their work and personal responsibilities. With our Graduate Certificate in Pay-Per-Click Marketing Strategy, you can learn at your own pace and achieve your career goals.