Graduate Certificate in Measurement and Evaluation of Digital Businesses

Thursday, 18 September 2025 15:25:17

International applicants and their qualifications are accepted

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Overview

Overview

Measurement and evaluation are crucial for digital businesses to make informed decisions and drive growth.

A Graduate Certificate in Measurement and Evaluation of Digital Businesses is designed for professionals who want to develop skills in data-driven decision making.

Learn how to collect, analyze, and interpret data to measure business performance and identify areas for improvement.

Develop expertise in metrics and evaluation methods, including web analytics, social media metrics, and customer feedback analysis.

Gain practical skills in data visualization, reporting, and presentation to communicate insights effectively.

Enhance your career prospects and stay ahead in the digital landscape with this specialized certificate.

Explore this program further and discover how it can help you drive business success with data-driven insights.

Measurement is at the heart of digital business success, and our Graduate Certificate in Measurement and Evaluation of Digital Businesses will equip you with the skills to make data-driven decisions. This course focuses on measurement and evaluation methodologies, teaching you how to track key performance indicators (KPIs) and analyze data to inform business strategy. With a strong emphasis on measurement, you'll learn how to set goals, develop metrics, and create data-driven reports. Career prospects are excellent, with roles in digital analytics, marketing, and business development. Unique features include access to industry experts and real-world case studies.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Digital Marketing Metrics •
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Data Analysis for Business Decision Making •
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Web Analytics and Performance Measurement •
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Social Media Evaluation and Optimization •
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Customer Journey Mapping and Analysis •
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Business Intelligence and Data Visualization •
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Measurement and Evaluation of Digital Marketing Campaigns •
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ROI Analysis and Justification of Digital Investments •
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Emerging Trends in Digital Business Measurement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Measurement and Evaluation of Digital Businesses

The Graduate Certificate in Measurement and Evaluation of Digital Businesses is a specialized program designed to equip students with the skills and knowledge required to measure and evaluate the performance of digital businesses. This program focuses on teaching students how to collect, analyze, and interpret data to inform business decisions, making it an essential tool for professionals working in the digital industry.
By the end of the program, students will be able to apply statistical methods and data analysis techniques to evaluate the effectiveness of digital marketing campaigns, website usability, and other business metrics.
The Graduate Certificate in Measurement and Evaluation of Digital Businesses is typically completed over one year, with students taking a combination of core and elective courses.
The program is designed to be flexible, with online and on-campus delivery options available to accommodate different learning styles and schedules.
Industry relevance is a key aspect of this program, as it prepares students for careers in digital analytics, market research, and business intelligence.
Graduates of the Graduate Certificate in Measurement and Evaluation of Digital Businesses can expect to work in a variety of roles, including digital marketing specialist, business analyst, and data scientist.
The program is also relevant to professionals working in related fields, such as digital media, e-commerce, and technology.
By gaining the skills and knowledge required to measure and evaluate digital businesses, students can make a significant impact on their organization's performance and contribute to its success.
The Graduate Certificate in Measurement and Evaluation of Digital Businesses is a valuable addition to any graduate's education, providing a competitive edge in the job market and opening up new career opportunities.

Why this course?

Graduate Certificate in Measurement and Evaluation of Digital Businesses holds immense significance in today's market, where digital businesses are rapidly growing and evolving. According to a report by the Centre for Entrepreneurs, the UK's digital economy is projected to reach £1.1 trillion by 2025, with 75% of businesses already using digital technologies.
Year Number of Digital Businesses
2019 4.8 million
2020 5.1 million
2021 5.4 million
2022 5.7 million

Who should enrol in Graduate Certificate in Measurement and Evaluation of Digital Businesses ?

Ideal Audience for Graduate Certificate in Measurement and Evaluation of Digital Businesses Digital business professionals seeking to enhance their skills in measuring and evaluating online performance, particularly those in the UK, where 71% of small and medium-sized enterprises (SMEs) rely on digital channels for their sales (Source: Office for National Statistics, 2020)
Professionals with a background in digital marketing, e-commerce, or data analysis, looking to transition into roles that require advanced measurement and evaluation skills, such as digital analytics specialist or business intelligence analyst Individuals with a bachelor's degree in a relevant field, such as marketing, computer science, or statistics, who want to gain specialized knowledge in measurement and evaluation of digital businesses, with the UK's digital economy expected to grow by 10.4% annually from 2020 to 2025 (Source: Digital Economy Council, 2020)
Entrepreneurs and small business owners seeking to improve their online presence and performance, with 60% of UK businesses using digital channels to reach customers (Source: British Chambers of Commerce, 2020) Anyone interested in understanding how to measure and evaluate the success of digital businesses, with the ability to apply theoretical knowledge to real-world scenarios, and gain a competitive edge in the job market