Graduate Certificate in Marketing Insights and Analytics

Sunday, 15 February 2026 05:25:10

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Insights and Analytics


Unlock the power of data-driven decision making with our Graduate Certificate in Marketing Insights and Analytics.


Gain a deeper understanding of customer behavior, market trends, and campaign performance.

Designed for marketing professionals and aspiring analysts, this program equips you with the skills to collect, analyze, and interpret complex data.


Develop expertise in tools like Excel, SQL, and Tableau, and learn to communicate insights effectively to stakeholders.

Take your career to the next level with this specialized program, and start exploring opportunities in data-driven marketing today.

Marketing Insights are crucial for businesses to make informed decisions. Our Graduate Certificate in Marketing Insights and Analytics equips you with the skills to collect, analyze, and interpret data to drive marketing strategies. You'll learn marketing analytics tools and techniques to measure campaign effectiveness, identify trends, and optimize results. With this course, you'll gain a competitive edge in the job market, with career prospects in data-driven marketing roles. Unique features include specialized training in machine learning and data visualization tools. Upon completion, you'll be equipped to drive business growth through data-driven marketing insights.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Data Analysis for Marketing Insights •
• Marketing Research Methods •
• Statistical Analysis for Business Decision Making •
• Data Visualization Techniques •
• Marketing Mix Modeling •
• Customer Segmentation and Profiling •
• Marketing Metrics and KPIs •
• Big Data Analytics for Marketing •
• Predictive Analytics for Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Marketing Insights and Analytics

The Graduate Certificate in Marketing Insights and Analytics is a postgraduate program designed to equip students with the skills and knowledge required to analyze and interpret complex data in marketing.
This program focuses on teaching students how to use data analytics tools and techniques to gain insights into customer behavior, preferences, and market trends.
Upon completion of the program, students will be able to apply data-driven approaches to marketing decision-making, enabling them to drive business growth and improve marketing performance.
The Graduate Certificate in Marketing Insights and Analytics typically takes one year to complete and consists of four core subjects, including Data Analysis for Marketing, Marketing Research Methods, Digital Marketing Analytics, and Data Visualization for Marketing.
The program is highly relevant to the marketing industry, as businesses are increasingly relying on data analytics to inform their marketing strategies and improve customer engagement.
Graduates of the Graduate Certificate in Marketing Insights and Analytics can pursue careers in marketing analytics, data science, business intelligence, or management consulting, and can also advance to senior marketing roles such as marketing manager or director of marketing.
The program is designed to be flexible, with online and on-campus delivery options available, making it accessible to working professionals and students who need to balance their studies with other commitments.
Overall, the Graduate Certificate in Marketing Insights and Analytics is an excellent choice for individuals who want to develop their skills in data-driven marketing and drive business success in the digital age.

Why this course?

Graduate Certificate in Marketing Insights and Analytics is a highly sought-after qualification in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analysis is crucial for making informed business decisions. In fact, a study by the University of Warwick found that companies that use data analytics are 15% more likely to outperform their competitors.
Statistic Percentage
Marketers who believe data analysis is crucial for business decisions 85%
Companies that use data analytics are more likely to outperform competitors 15%

Who should enrol in Graduate Certificate in Marketing Insights and Analytics?

Ideal Audience for Graduate Certificate in Marketing Insights and Analytics Marketing professionals seeking to upskill in data-driven decision making, particularly those in the UK, where 71% of businesses use data analytics to inform their marketing strategies (Source: CMO Council UK)
Professionals with a background in marketing, business, or a related field, looking to enhance their skills in data analysis, statistical modeling, and business acumen Individuals working in marketing roles such as digital marketing specialist, brand manager, or market research analyst, who want to stay ahead of the curve in a rapidly evolving industry
Those interested in pursuing a career in data science, business intelligence, or a related field, and seeking a structured program to develop their skills in marketing insights and analytics The program is particularly relevant for those based in the UK, where the demand for skilled data professionals is on the rise, with 60% of businesses expecting to increase their investment in data analytics over the next two years (Source: PwC UK)