Graduate Certificate in Marketing Automation and CRM

Saturday, 14 February 2026 23:13:20

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Automation and CRM


Unlock the power of automated marketing with our Graduate Certificate in Marketing Automation and CRM.


Designed for professionals looking to upskill in the ever-evolving marketing landscape, this program focuses on marketing automation and customer relationship management (CRM) techniques.


Learn how to leverage technology to streamline marketing processes, enhance customer engagement, and drive business growth.


Gain hands-on experience with industry-leading tools and software, and develop a deep understanding of data-driven marketing strategies.


Take the first step towards a career in marketing automation and CRM. Explore our Graduate Certificate program today and discover how you can transform your marketing skills.

Marketing Automation is the key to unlocking business growth and efficiency. Our Graduate Certificate in Marketing Automation and CRM equips you with the skills to harness the power of automation, AI, and data-driven insights to drive results. With this course, you'll gain a deep understanding of marketing automation platforms, CRM systems, and data analysis techniques. You'll also develop expertise in campaign management, lead nurturing, and customer engagement. Upon completion, you'll be poised for a career in marketing automation, with opportunities in digital marketing, sales, and business development. Career prospects are vast, with roles in marketing automation specialist, CRM manager, and data analyst.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Automation Fundamentals •
• Customer Relationship Management (CRM) Systems •
• Email Marketing Automation •
• Lead Generation and Qualification •
• Data-Driven Marketing Decisions •
• Marketing Analytics and Reporting •
• Campaign Management and Optimization •
• Sales Enablement and Enablement Tools •
• Artificial Intelligence (AI) in Marketing Automation •
• Return on Investment (ROI) Analysis for Marketing Automation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Marketing Automation and CRM

The Graduate Certificate in Marketing Automation and CRM is a specialized program designed to equip students with the skills and knowledge required to succeed in the field of marketing automation and customer relationship management. This program focuses on teaching students how to leverage marketing automation tools and technologies to streamline marketing processes, improve efficiency, and enhance customer engagement. Through a combination of theoretical and practical learning, students will gain a deep understanding of marketing automation principles, including campaign management, lead generation, and analytics. Upon completion of the program, students can expect to achieve the following learning outcomes:
develop a comprehensive understanding of marketing automation and CRM principles and practices
design and implement effective marketing automation campaigns
analyze and interpret data to inform marketing decisions
develop skills in using marketing automation tools and technologies, such as email marketing software and CRM systems. The duration of the Graduate Certificate in Marketing Automation and CRM typically ranges from 6 to 12 months, depending on the institution and the student's prior experience and qualifications.
This program is highly relevant to the marketing industry, as companies continue to invest heavily in marketing automation and CRM solutions to improve their customer engagement and conversion rates. Graduates of this program can expect to find employment opportunities in various roles, including marketing automation specialist, CRM administrator, and digital marketing manager.
With the increasing demand for marketing automation and CRM professionals, this program provides students with a competitive edge in the job market and sets them up for success in their careers.

Why this course?

Graduate Certificate in Marketing Automation and CRM is a highly sought-after qualification in today's digital landscape. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that automation is crucial for their businesses to stay competitive (Source: CIM, 2022). This is reflected in the growing demand for professionals with expertise in marketing automation and CRM.
Year Number of Marketers Using Automation
2020 45%
2021 55%
2022 65%

Who should enrol in Graduate Certificate in Marketing Automation and CRM?

Ideal Audience for Graduate Certificate in Marketing Automation and CRM
Professionals seeking to upskill in digital marketing, particularly those in the UK, where 71% of businesses use marketing automation tools (Source: HubSpot) Individuals looking to enhance their career prospects in the tech industry, with 63% of marketers expecting to use AI and automation in their roles by 2025 (Source: Gartner)
Marketing and sales teams seeking to streamline their processes, with 61% of marketers citing automation as a key area for improvement (Source: Salesforce) Entrepreneurs and small business owners looking to leverage marketing automation to drive growth, with 45% of UK SMEs using marketing automation tools (Source: Marketing Automation Association)
Those interested in learning about CRM systems, with 77% of marketers using CRM software to manage customer interactions (Source: Pardot) Individuals seeking to develop their skills in data analysis and interpretation, with 55% of marketers using data to inform their marketing strategies (Source: Google)