Graduate Certificate in Marketing Automation Strategy

Thursday, 12 February 2026 01:51:04

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Automation Strategy

is designed for professionals seeking to enhance their skills in marketing automation and digital marketing. This graduate certificate program focuses on developing a comprehensive understanding of marketing automation principles, tools, and best practices. It equips learners with the knowledge to create and implement effective marketing automation strategies that drive business growth and improve customer engagement. By mastering marketing automation, professionals can streamline their marketing processes, increase efficiency, and achieve better ROI. Explore this graduate certificate program to take your marketing career to the next level.

Marketing Automation Strategy is the backbone of modern business success. This Graduate Certificate program equips you with the skills to design and implement effective marketing automation strategies, driving revenue growth and customer engagement. By mastering marketing automation strategy, you'll gain a competitive edge in the job market, with career prospects in digital marketing, business development, and data analysis. Unique features of the course include hands-on experience with industry-leading tools, expert mentorship, and a focus on data-driven decision making. With marketing automation strategy at its core, this program is perfect for professionals looking to upskill and advance their careers.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Automation Fundamentals •
• Digital Marketing Strategy •
• Data-Driven Marketing Measurement •
• Customer Journey Mapping •
• Email Marketing Automation •
• Social Media Marketing Automation •
• Personalization in Marketing Automation •
• Return on Investment (ROI) Analysis •
• Marketing Automation Platform Selection

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Marketing Automation Strategy

The Graduate Certificate in Marketing Automation Strategy is a specialized program designed to equip students with the knowledge and skills required to succeed in the field of marketing automation.
This program focuses on teaching students how to develop and implement effective marketing automation strategies that drive business growth and revenue.
Through a combination of coursework and practical projects, students will learn about the latest marketing automation tools and technologies, including email marketing, social media marketing, and customer relationship management (CRM) systems.
The program's learning outcomes include the ability to analyze customer data and develop targeted marketing campaigns, create and execute marketing automation plans, and measure and optimize marketing performance.
The Graduate Certificate in Marketing Automation Strategy typically takes one year to complete and consists of four courses.
The duration of the program can be completed on a part-time basis, allowing students to balance their studies with work and other commitments.
The program is highly relevant to the marketing industry, as companies continue to invest heavily in marketing automation technologies to improve their customer engagement and conversion rates.
Graduates of the Graduate Certificate in Marketing Automation Strategy can pursue careers in marketing, sales, and business development, or advance to leadership positions in their current organizations.
The program is designed to be completed by professionals with a bachelor's degree in any field, and no prior experience in marketing is required.
The Graduate Certificate in Marketing Automation Strategy is offered by many universities and colleges, and admission requirements vary depending on the institution.
Applicants typically need to meet the minimum academic requirements, such as a bachelor's degree and a minimum GPA, and submit transcripts, letters of recommendation, and a personal statement.
The program is highly regarded by employers, and graduates have reported high job satisfaction and career advancement opportunities.
The Graduate Certificate in Marketing Automation Strategy is a valuable investment for individuals looking to upskill and reskill in the marketing automation field.

Why this course?

Marketing Automation Strategy is a crucial aspect of digital marketing in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that marketing automation will be more prevalent in the next two years. This trend is driven by the increasing demand for personalized customer experiences and the need for businesses to optimize their marketing efforts.
Year Percentage of Marketers Using Marketing Automation
2018 40%
2019 55%
2020 65%
2021 75%
2022 85%

Who should enrol in Graduate Certificate in Marketing Automation Strategy?

Ideal Audience for Graduate Certificate in Marketing Automation Strategy
Professionals seeking to upskill in digital marketing, particularly those in the UK, where 71% of businesses use marketing automation tools (Source: HubSpot) Marketing managers, business analysts, and data analysts looking to enhance their skills in marketing automation, with a focus on strategy and execution
Individuals with a bachelor's degree in marketing, business, or a related field, or those with relevant work experience in marketing and sales Those interested in learning about marketing automation best practices, including campaign management, lead generation, and customer engagement
The course is designed for those who want to gain a deeper understanding of marketing automation and its role in driving business growth, with a focus on strategy, creativity, and technical skills In the UK, the average marketing automation spend is £1.3 million, with 61% of marketers expecting to increase their spend in the next year (Source: Econsultancy)