Graduate Certificate in Marketing Analytics and Customer Insight

Saturday, 14 February 2026 01:39:20

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics and Customer Insight


Unlock the power of data-driven decision making with our Graduate Certificate in Marketing Analytics and Customer Insight.


Designed for professionals seeking to enhance their skills in data analysis, this program equips learners with the tools to extract valuable insights from customer data.


Some of the key topics covered include data visualization, statistical modeling, and machine learning algorithms.

Develop a deeper understanding of customer behavior and preferences, and learn how to apply this knowledge to drive business growth.


Our program is ideal for marketing professionals, business analysts, and data scientists looking to stay ahead in their careers.


Take the first step towards a career in marketing analytics and customer insight. Explore our Graduate Certificate program today and discover how data can drive business success.

Marketing Analytics is the backbone of any successful business strategy. Our Graduate Certificate in Marketing Analytics and Customer Insight equips you with the skills to unlock the power of data-driven decision making. By combining marketing analytics with customer insight, you'll gain a deep understanding of how to drive business growth through informed marketing strategies. With this course, you'll develop expertise in data analysis, statistical modeling, and data visualization, as well as learn how to apply these skills to real-world marketing challenges. Upon completion, you'll be poised for a career in marketing analytics or a related field, with opportunities to work in data science, business intelligence, or management consulting.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Mining for Marketing Analytics •
Marketing Research Methods •
Statistical Analysis for Business Decision Making •
Customer Segmentation and Profiling •
Predictive Modeling in Marketing •
Data Visualization for Insights •
Marketing Mix Modeling •
Web Analytics and Digital Marketing Metrics •
Social Media Analytics and Customer Insight •
Advanced Machine Learning for Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Marketing Analytics and Customer Insight

The Graduate Certificate in Marketing Analytics and Customer Insight is a postgraduate program designed to equip students with the skills and knowledge required to analyze customer data and develop data-driven marketing strategies.
This program focuses on teaching students how to collect, analyze, and interpret large datasets to gain valuable insights into customer behavior, preferences, and needs.
Upon completion of the program, students will be able to apply marketing analytics techniques to drive business growth, improve customer engagement, and increase revenue.
The Graduate Certificate in Marketing Analytics and Customer Insight typically takes 6-12 months to complete, depending on the institution and the student's prior experience and qualifications.
The program is highly relevant to the marketing industry, as companies are increasingly relying on data analytics to inform their marketing strategies and improve customer outcomes.
Graduates of this program can pursue careers in marketing analytics, customer insights, data science, and business intelligence, and can also advance to senior roles such as marketing manager or director of analytics.
The skills and knowledge gained through this program are highly transferable across industries, making it an excellent choice for students looking to transition into a career in marketing analytics and customer insight.
Industry partners and employers are increasingly recognizing the value of marketing analytics and customer insight, and are seeking professionals with expertise in these areas to drive business growth and innovation.
The Graduate Certificate in Marketing Analytics and Customer Insight is a valuable addition to any graduate's skillset, providing a competitive edge in the job market and opening up new career opportunities in the marketing and analytics space.

Why this course?

Graduate Certificate in Marketing Analytics and Customer Insight is a highly sought-after qualification in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analysis is crucial for making informed business decisions. In fact, a study by the University of Warwick found that companies that use data analytics are 23% more likely to outperform their competitors.
Statistic Percentage
Marketers who believe data analysis is crucial for business decisions 85%
Companies that use data analytics are more likely to outperform competitors 23%

Who should enrol in Graduate Certificate in Marketing Analytics and Customer Insight?

Ideal Audience for Graduate Certificate in Marketing Analytics and Customer Insight Marketing professionals seeking to upskill in data-driven decision making, particularly those in the UK where 71% of businesses use data analytics to inform their marketing strategies (Source: CMO Council UK)
Professionals with a background in marketing, business, or a related field, looking to enhance their skills in customer insight and analytics, with 62% of marketers in the UK stating that data analysis is a key skill for success (Source: Econsultancy) Individuals interested in pursuing a career in data science, business intelligence, or market research, with the UK's data science job market expected to grow by 13% annually from 2020 to 2025 (Source: PwC)
Those seeking to stay ahead of the curve in terms of industry trends, with 80% of marketers in the UK stating that they need to be more data-driven in their decision making (Source: HubSpot) Graduates looking to transition into a career in marketing analytics, with the UK's graduate job market expected to see a 10% increase in marketing and communications roles from 2020 to 2025 (Source: Chartered Institute of Marketing)