Graduate Certificate in Marketing Analytics

Thursday, 12 February 2026 01:32:53

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics

is a specialized field that helps businesses make data-driven decisions.

Marketing Analytics

is a Graduate Certificate program designed for professionals who want to develop skills in data analysis and interpretation.
Some of the key areas of focus include: statistical modeling, data visualization, and machine learning.

Marketing Analytics

is ideal for those who work in marketing, sales, or business development and want to enhance their analytical skills.
By completing this program, learners will gain a deeper understanding of how to collect, analyze, and apply data to drive business growth.

Marketing Analytics

is a valuable addition to any career, offering a competitive edge in the job market.

Explore the Graduate Certificate in Marketing Analytics today and discover how data can drive your business forward.

Marketing Analytics is the backbone of any successful business strategy. Our Graduate Certificate in Marketing Analytics equips you with the skills to extract valuable insights from data, drive informed decision-making, and boost business performance. With a focus on data analysis, statistical modeling, and data visualization, this course helps you develop a unique blend of technical and business acumen. Upon completion, you'll be well-positioned for a career in data-driven marketing, with opportunities in digital marketing, business intelligence, and more. Our program's flexible online format and industry-recognized certifications ensure your skills stay ahead of the curve.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Mining for Marketing Analytics •
• Marketing Research Methods •
• Statistical Analysis for Business Decision Making •
• Data Visualization Techniques •
• Predictive Modeling in Marketing •
• Customer Segmentation and Profiling •
• Web Analytics and Digital Marketing Metrics •
• Marketing Mix Modeling •
• Big Data Analytics for Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Marketing Analytics

The Graduate Certificate in Marketing Analytics is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret complex marketing data, making informed decisions to drive business growth and success.
This program focuses on teaching students how to collect, analyze, and interpret large datasets to gain insights into customer behavior, preferences, and market trends, ultimately enabling them to develop data-driven marketing strategies that drive results.
Upon completion of the program, students can expect to gain a range of skills, including data analysis, statistical modeling, and data visualization, as well as knowledge of marketing principles and practices, including market research, segmentation, targeting, and positioning.
The Graduate Certificate in Marketing Analytics typically takes one year to complete and consists of four to six courses, depending on the institution and location. Students can expect to spend around 12-18 months studying part-time, with some institutions offering online or flexible learning options.
The program is highly relevant to the marketing industry, as businesses increasingly rely on data analytics to inform their marketing strategies and drive revenue growth. As a result, employers are looking for professionals who possess strong analytical and problem-solving skills, as well as the ability to communicate complex data insights effectively.
Graduates of the Graduate Certificate in Marketing Analytics can pursue a range of career opportunities, including marketing analyst, data scientist, business analyst, and market research analyst, among others. They can also use their skills and knowledge to advance their careers or transition into new roles within their current organization.
Overall, the Graduate Certificate in Marketing Analytics is a valuable program that provides students with the skills and knowledge required to succeed in a rapidly changing marketing landscape, where data-driven decision-making is becoming increasingly important.

Why this course?

Marketing Analytics has become a crucial skill in today's data-driven market, with the UK's digital economy valued at over £2.1 trillion. According to a report by the Centre for Retail Research, the UK's retail sector alone contributes around £1.8 trillion to the country's GDP.
Year Employment in Marketing Analytics
2020 14,000
2021 16,000
2022 18,000

Who should enrol in Graduate Certificate in Marketing Analytics?

Ideal Audience for Graduate Certificate in Marketing Analytics Marketing professionals, data analysts, and business students seeking to upskill in data-driven decision making, with a focus on the UK's growing demand for marketing analytics talent.
Key Characteristics: Professionals with 2+ years of experience in marketing, sales, or a related field, with basic knowledge of statistics and data analysis tools, and a desire to enhance their skills in data visualization, machine learning, and marketing strategy.
Career Goals: To secure senior marketing roles, such as Marketing Manager or Data-Driven Marketing Manager, with a salary range of £40,000-£60,000 per annum in the UK, with opportunities for career advancement and professional growth.
Prerequisites: GCSEs in English and Maths, or equivalent qualifications, with a strong foundation in business and marketing principles, and basic knowledge of Microsoft Office and data analysis tools.