Graduate Certificate in Integrating Email Marketing with Google Analytics

Sunday, 14 September 2025 16:46:28

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics

is a powerful tool for measuring website performance, but it's only half the story. To truly understand your online presence, you need to integrate it with email marketing. This Graduate Certificate program teaches you how to do just that, helping you unlock the full potential of your email campaigns and drive real results.

By combining Google Analytics with email marketing, you'll gain a deeper understanding of your audience's behavior and preferences.

Learn how to track email opens, clicks, and conversions, and use this data to refine your marketing strategy and improve engagement.

Our program covers the key concepts and techniques you need to succeed, from setting up tracking codes to analyzing data and making data-driven decisions.

Whether you're a marketer, business owner, or e-commerce professional, this Graduate Certificate in Integrating Email Marketing with Google Analytics will give you the skills and knowledge you need to take your online marketing to the next level.

So why wait? Explore this program further and start unlocking the full potential of your email marketing campaigns today!

Google Analytics is the perfect tool to measure the success of your email marketing campaigns. Our Graduate Certificate in Integrating Email Marketing with Google Analytics will teach you how to unlock the full potential of your email marketing strategy. By combining email marketing with Google Analytics, you'll gain a deeper understanding of your audience's behavior and preferences. This course offers career prospects in digital marketing, email marketing, and data analysis. Unique features include hands-on training with Google Analytics, expert guidance, and a supportive learning environment. Upon completion, you'll be equipped to integrate email marketing with Google Analytics and drive business growth.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Email Marketing Automation with Google Analytics Integration •
• Understanding Email Open Rates and Click-Through Rates in Google Analytics •
• Setting up and Tracking Email Campaigns in Google Analytics 4 •
• Measuring Conversion Rates and ROI in Email Marketing with Google Analytics •
• Using Google Analytics to Optimize Email Subject Lines and Content •
• Segmenting Email Lists with Google Analytics and Marketing Automation Tools •
• Integrating Google Analytics with Email Marketing Automation Platforms •
• Advanced Email Marketing Metrics and KPIs in Google Analytics •
• Using Google Analytics to Track Email Bounce Rates and Unsubscribe Rates

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Integrating Email Marketing with Google Analytics

The Graduate Certificate in Integrating Email Marketing with Google Analytics is a specialized program designed to equip students with the skills needed to effectively utilize email marketing and web analytics tools to drive business growth and improve customer engagement.
Upon completion of the program, students can expect to gain a comprehensive understanding of email marketing strategies, including campaign creation, segmentation, and optimization, as well as the ability to analyze and interpret data from Google Analytics to inform their marketing decisions.
The program typically takes 6-12 months to complete and consists of a combination of online coursework and practical projects that allow students to apply their knowledge in real-world settings.
Industry relevance is a key aspect of this program, as many businesses rely on email marketing and web analytics to measure the success of their marketing campaigns and make data-driven decisions.
By the end of the program, students will have developed the skills and knowledge needed to integrate email marketing with Google Analytics, enabling them to create targeted and effective marketing campaigns that drive results.
The Graduate Certificate in Integrating Email Marketing with Google Analytics is a valuable addition to any marketing professional's skillset, particularly those working in digital marketing, e-commerce, or business analysis.
With the increasing importance of data-driven decision making in marketing, this program provides students with the skills and knowledge needed to stay ahead of the curve and drive business success in today's competitive marketplace.

Why this course?

Integrating Email Marketing with Google Analytics is a crucial skill in today's digital landscape, particularly in the UK where 71% of businesses use email marketing (Source: DMA, 2022). A Graduate Certificate in this area can equip learners with the knowledge to effectively measure and optimize email campaigns, driving better ROI for their clients or employers.
UK Email Marketing Statistics
71% of businesses use email marketing (DMA, 2022)
61% of marketers believe email marketing is effective (Econsultancy, 2020)
The average email open rate in the UK is 22% (Campaign Monitor, 2020)

Who should enrol in Graduate Certificate in Integrating Email Marketing with Google Analytics?

Ideal Audience for Graduate Certificate in Integrating Email Marketing with Google Analytics Are you a digital marketing professional looking to boost your skills in email marketing and analytics?
Key Characteristics: You should be a UK-based marketing professional with at least 2 years of experience in email marketing, or a beginner with a strong interest in the field.
Job Roles: Digital marketing specialists, email marketing managers, marketing analysts, and business development managers in the UK are ideal candidates for this course.
Skills and Knowledge: You should have a good understanding of email marketing principles, Google Analytics, and data analysis. Familiarity with email marketing software such as Mailchimp or Constant Contact is also beneficial.
Career Benefits: Upon completion of the course, you can expect to increase your earning potential by up to 20% and take on more senior roles in email marketing and analytics.