Graduate Certificate in Integrated Strategic Marketing Planning and Management

Friday, 12 December 2025 01:50:04

International applicants and their qualifications are accepted

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Overview

Overview

Integrated Strategic Marketing Planning and Management


This Graduate Certificate is designed for marketing professionals seeking to enhance their skills in strategic planning and management.


Develop a deep understanding of integrated marketing planning and management, including market research, brand management, and campaign execution.


Some of the key topics covered include: market analysis, competitive analysis, and digital marketing strategies.

Learn from experienced instructors and apply theoretical knowledge to real-world case studies.


Gain the skills and knowledge needed to drive business growth and success in today's competitive market.


Take the first step towards advancing your career in marketing and explore this Graduate Certificate further.

Integrated Strategic Marketing Planning and Management is a comprehensive course that equips students with the skills to develop and implement effective marketing strategies. By focusing on the intersection of marketing, business, and technology, this graduate certificate program provides students with a unique understanding of the industry. Key benefits include enhanced career prospects in senior marketing roles, increased earning potential, and the ability to drive business growth through data-driven decision making. The course features industry-relevant modules and real-world case studies, ensuring students are prepared to tackle complex marketing challenges.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research Methods and Tools •
• Strategic Marketing Planning and Development •
• Integrated Marketing Communications (IMC) •
• Brand Management and Branding Strategies •
• Digital Marketing and E-commerce •
• Consumer Behavior and Market Segmentation •
• Marketing Analytics and Performance Measurement •
• Global Marketing and Cultural Intelligence •
• Marketing Strategy and Competitive Analysis •
• Integrated Strategic Marketing Planning and Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Integrated Strategic Marketing Planning and Management

The Graduate Certificate in Integrated Strategic Marketing Planning and Management is a postgraduate program designed to equip students with the knowledge and skills required to develop and implement effective marketing strategies in today's fast-paced business environment.
This program focuses on teaching students how to integrate marketing planning and management to drive business growth and success, with an emphasis on data-driven decision making and creativity.
Upon completion of the program, students will be able to analyze complex marketing problems, develop innovative marketing solutions, and lead cross-functional teams to achieve business objectives.
The Graduate Certificate in Integrated Strategic Marketing Planning and Management typically takes one year to complete and consists of four core subjects, including Marketing Research and Analysis, Brand Management, Digital Marketing, and Marketing Strategy and Planning.
The program is highly relevant to the marketing industry, with a strong focus on practical skills and real-world applications, making it an ideal choice for professionals looking to upskill or reskill in this field.
Graduates of this program can expect to secure senior marketing roles, such as Marketing Manager or Brand Manager, or pursue further study in a related field, such as a Master's degree in Marketing or Business Administration.
The Graduate Certificate in Integrated Strategic Marketing Planning and Management is offered by many universities and institutions worldwide, making it a versatile and accessible option for students from diverse backgrounds and locations.
By studying this program, students will gain a deep understanding of the marketing landscape, develop a range of transferable skills, and become equipped to drive business success in the competitive marketing environment.
The program's emphasis on integrated marketing planning and management ensures that students are well-prepared to tackle complex marketing challenges and make a meaningful impact in their chosen field.
Overall, the Graduate Certificate in Integrated Strategic Marketing Planning and Management is a valuable investment for anyone looking to advance their marketing career or transition into a new field, offering a unique blend of theoretical knowledge and practical skills.

Why this course?

Graduate Certificate in Integrated Strategic Marketing Planning and Management is a highly sought-after qualification in today's market, with the UK's marketing industry expected to grow by 4.5% annually until 2025 (Source: Markit). This program equips learners with the skills and knowledge required to develop and implement effective marketing strategies, driving business growth and competitiveness.
Year Employment Rate
2020 85.6%
2021 87.3%
2022 89.1%
2023 90.5%

Who should enrol in Graduate Certificate in Integrated Strategic Marketing Planning and Management?

Ideal Audience for Graduate Certificate in Integrated Strategic Marketing Planning and Management Are you a marketing professional looking to upskill and enhance your career prospects in the UK? With the rise of digital marketing, businesses are in need of experts who can develop and implement effective marketing strategies.
Key Characteristics: You should be a recent graduate or have some work experience in marketing, with a strong understanding of marketing principles and practices. You should also be able to work independently and as part of a team, with excellent communication and problem-solving skills.
Career Goals: Upon completion of the Graduate Certificate in Integrated Strategic Marketing Planning and Management, you can expect to progress into senior marketing roles, such as marketing manager or brand manager, with a salary range of £25,000-£35,000 per annum in the UK.
Target Industry: The Graduate Certificate in Integrated Strategic Marketing Planning and Management is designed for individuals working in the marketing industry, particularly those in the following sectors: consumer goods, finance, and public relations.
Prerequisites: No prior qualifications are required, but a good understanding of marketing principles and practices is essential. You should also have a strong foundation in business and management, with excellent communication and problem-solving skills.