Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality

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International applicants and their qualifications are accepted

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Overview

Overview

Integrated Marketing Communications in Tourism and Hospitality


This Graduate Certificate is designed for professionals seeking to enhance their skills in marketing communications within the tourism and hospitality industry.


Developing effective marketing strategies is crucial for businesses in this sector, and this program aims to equip learners with the necessary knowledge and skills to achieve this.


Some of the key areas of focus include brand management, digital marketing, and event marketing, all of which are essential for success in the tourism and hospitality industry.

By the end of the program, learners will have gained a deeper understanding of how to create and implement integrated marketing communications plans that drive business results.


Whether you're looking to advance your career or start a new one, this Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality is an excellent choice.


Explore this program further and discover how it can help you achieve your career goals.

Integrated Marketing Communications in Tourism and Hospitality is a game-changing Graduate Certificate that will revolutionize your career. This innovative program combines the art of marketing with the world of tourism and hospitality, providing you with a unique set of skills to succeed in today's competitive industry. By studying Integrated Marketing Communications, you'll gain a deep understanding of how to create engaging experiences that drive customer loyalty and revenue growth. With Integrated Marketing Communications, you'll be equipped to develop and implement effective marketing strategies, manage social media campaigns, and analyze consumer behavior. Unlock new career opportunities and take your career to new heights with Integrated Marketing Communications in Tourism and Hospitality.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Marketing Research Methods in Tourism and Hospitality
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• Integrated Brand Management in Tourism and Hospitality
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• Digital Marketing Strategies for Tourism and Hospitality
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• Social Media Marketing for Tourism and Hospitality
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• Event Marketing and Management in Tourism and Hospitality
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• Destination Marketing and Tourism Development
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• Customer Relationship Management in Tourism and Hospitality
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• Tourism and Hospitality Law and Ethics
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• Data Analysis and Interpretation in Tourism and Hospitality
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• Sustainable Tourism and Hospitality Practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality

The Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality is a postgraduate program designed to equip students with the skills and knowledge required to succeed in the competitive tourism and hospitality industry.
This program focuses on the application of integrated marketing communications principles to promote tourism and hospitality businesses, with an emphasis on digital marketing, social media, and data analysis.
Upon completion of the program, students will be able to demonstrate the following learning outcomes:
- Develop a comprehensive understanding of integrated marketing communications theories and practices in the context of tourism and hospitality.
- Apply integrated marketing communications principles to develop effective marketing strategies and campaigns for tourism and hospitality businesses.
- Analyze and interpret data to inform marketing decisions and measure the effectiveness of marketing campaigns.
- Demonstrate an understanding of the role of technology and digital media in integrated marketing communications for tourism and hospitality businesses.
The Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality is typically completed over one year, with classes held on a part-time basis to accommodate working professionals.
The program is designed to be flexible and can be completed online or on-campus, allowing students to balance their studies with work and other commitments.
The Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality is highly relevant to the tourism and hospitality industry, which is experiencing rapid growth and change.
By gaining the skills and knowledge required to succeed in integrated marketing communications, graduates of this program will be well-positioned to secure senior roles in tourism and hospitality businesses, or start their own marketing consulting practices.
The program is taught by industry experts who have extensive experience in integrated marketing communications and the tourism and hospitality industry.
Graduates of the Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality will have access to a network of industry contacts and alumni, providing opportunities for career advancement and professional development.

Why this course?

Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality holds significant importance in today's market, particularly in the UK. According to a survey by the Association of British Travel Agents (ABTA), the tourism industry in the UK generates over £139 billion in revenue each year, employing over 2.9 million people (Google Charts 3D Column Chart, see below). | Year | Revenue (£ billion) | Employment (thousands) | | --- | --- | --- | | 2019 | 139.2 | 2,900 | | 2020 | 128.2 | 2,700 | | 2021 | 134.5 | 2,800 |
The Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality equips learners with the necessary skills to create effective marketing strategies for the tourism industry. With the rise of digital marketing, understanding how to leverage social media, email marketing, and search engine optimization is crucial for businesses in this sector. By studying this program, learners can gain a competitive edge in the job market and contribute to the growth of the tourism industry in the UK.

Who should enrol in Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality ?

Ideal Audience for Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality Are you a recent graduate looking to kick-start your career in the dynamic tourism and hospitality industry?
Key Characteristics: You are a recent graduate with a degree in marketing, hospitality, or a related field, seeking to develop your skills in integrated marketing communications.
Career Goals: You aspire to work in a role that combines marketing, communications, and hospitality, such as a marketing manager, brand manager, or public relations specialist in the tourism and hospitality sector.
Industry Insights: The UK tourism industry is worth £139 billion, with 245 million visitors in 2019. With the rise of digital marketing, there is a growing demand for professionals who can create and implement effective integrated marketing campaigns.
Learning Outcomes: Upon completion of the Graduate Certificate in Integrated Marketing Communications in Tourism and Hospitality, you will gain skills in integrated marketing communications, digital marketing, and hospitality management, making you a competitive candidate in the job market.