Graduate Certificate in Hotel Marketing and Customer Relationship Management

Monday, 03 November 2025 16:38:46

International applicants and their qualifications are accepted

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Overview

Overview

Hotel Marketing and Customer Relationship Management


Develop the skills to drive business growth and customer satisfaction in the hospitality industry with our Graduate Certificate in Hotel Marketing and Customer Relationship Management.


This program is designed for hotel professionals and entrepreneurs looking to enhance their marketing and customer service skills, with a focus on creating memorable guest experiences.


Key areas of study include: market research, brand management, digital marketing, and relationship building.

Learn from industry experts and gain practical knowledge to implement effective marketing strategies and build strong customer relationships.


Take the first step towards a successful career in hotel marketing and customer relationship management. Explore our Graduate Certificate program today and discover how you can drive business growth and customer satisfaction.

Hotel Marketing is the backbone of any successful hospitality business, and our Graduate Certificate in Hotel Marketing and Customer Relationship Management will equip you with the skills to excel in this field. By mastering the art of hotel marketing and customer relationship management, you'll be able to drive revenue growth, enhance customer satisfaction, and stay ahead of the competition. This course offers a unique blend of theoretical knowledge and practical skills, including digital marketing strategies, social media management, and data analysis. With a strong focus on industry trends and best practices, you'll be well-prepared for a career in hotel marketing, with opportunities in management, sales, or customer service.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research and Analysis for Hotel Industry •
• Digital Marketing Strategies for Hotels •
• Customer Relationship Management (CRM) Systems •
• Social Media Marketing for Hotels and Resorts •
• Email Marketing and E-Couponing in Hospitality •
• Hotel Branding and Reputation Management •
• Loyalty Programs and Customer Retention •
• Data-Driven Decision Making in Hotel Marketing •
• International Marketing and Tourism Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Hotel Marketing and Customer Relationship Management

The Graduate Certificate in Hotel Marketing and Customer Relationship Management is a specialized program designed to equip students with the skills and knowledge required to succeed in the hospitality industry.
This program focuses on teaching students how to develop and implement effective marketing strategies, build strong customer relationships, and manage customer data to drive business growth.
Upon completion of the program, students will be able to analyze customer behavior, create targeted marketing campaigns, and measure the effectiveness of their efforts.
The Graduate Certificate in Hotel Marketing and Customer Relationship Management is typically completed over one year, with students taking two courses per semester.
The program is highly relevant to the hotel industry, as it addresses the growing need for professionals who can effectively market and manage customer relationships in the hospitality sector.
By studying this program, students will gain a deeper understanding of the latest trends and technologies in hotel marketing and customer relationship management, including social media marketing, data analytics, and customer experience management.
Graduates of the Graduate Certificate in Hotel Marketing and Customer Relationship Management can pursue careers in hotel marketing, customer service, or management, or continue their education with a graduate degree in a related field.
The program is designed to be flexible, with online and on-campus courses available to accommodate different learning styles and schedules.
The Graduate Certificate in Hotel Marketing and Customer Relationship Management is a valuable asset for anyone looking to launch or advance their career in the hotel industry, particularly in roles such as marketing manager, customer service manager, or hotel manager.
By investing in this program, students can gain the skills and knowledge needed to succeed in the competitive hotel industry and drive business growth through effective marketing and customer relationship management.

Why this course?

Graduate Certificate in Hotel Marketing and Customer Relationship Management is a highly sought-after qualification in the hospitality industry, particularly in the UK. According to a survey by the British Hospitality Association, the UK hotel industry employs over 2.5 million people, with a projected growth rate of 4% by 2025 (Google Charts 3D Column Chart, see below).
Industry Growth Rate Projected Growth Rate by 2025
4% 4%
Source: British Hospitality Association Source: British Hospitality Association
The Graduate Certificate in Hotel Marketing and Customer Relationship Management is designed to equip learners with the skills and knowledge required to succeed in the hospitality industry. With the rise of digital marketing and customer relationship management, this qualification is essential for anyone looking to advance their career in hotel marketing.

Who should enrol in Graduate Certificate in Hotel Marketing and Customer Relationship Management?

Ideal Audience for Graduate Certificate in Hotel Marketing and Customer Relationship Management Are you a hospitality professional looking to enhance your skills in marketing and customer service? Do you want to stay ahead in the competitive hotel industry?
Demographics: Graduates with a degree in hospitality, tourism, or a related field, typically aged 25-40, working in hotels, resorts, or related industries.
Career Goals: To gain expertise in hotel marketing and customer relationship management, and to progress to senior roles such as marketing manager, customer service manager, or general manager.
Industry Insights: The UK hotel industry is worth £23.1 billion, with an estimated 1.1 million jobs. According to a survey by the British Hospitality Association, 75% of customers expect a high level of service when staying at a hotel.
Skills and Knowledge: Marketing principles, customer relationship management, social media marketing, data analysis, and hotel operations.