Graduate Certificate in Hospitality Customer Relationship Management

Saturday, 14 February 2026 11:22:52

International applicants and their qualifications are accepted

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Overview

Overview

Customer Relationship Management (CRM) is at the heart of hospitality management.

Develop the skills to build strong relationships with customers and drive business growth in the hospitality industry with our Graduate Certificate in Hospitality Customer Relationship Management.

This program is designed for hospitality professionals looking to enhance their customer service skills and knowledge of CRM systems.

Learn how to analyze customer data, identify trends, and develop targeted marketing strategies to increase customer loyalty and retention.

Gain practical experience in implementing CRM systems and tools to improve customer engagement and satisfaction.

Upon completion, you'll be equipped with the skills to drive business growth and success in the competitive hospitality industry.

Take the first step towards a career in hospitality management and explore our Graduate Certificate in Hospitality Customer Relationship Management today!

Customer Relationship Management is at the heart of the hospitality industry, and our Graduate Certificate in Hospitality Customer Relationship Management will equip you with the skills to excel in this field. By mastering the art of building strong relationships with customers, you'll enhance customer satisfaction, drive loyalty, and increase revenue. This course offers practical training in CRM strategies, communication techniques, and data analysis, ensuring you're job-ready. With a focus on industry-specific applications, you'll gain a deep understanding of the hospitality sector and its unique challenges. Career prospects are excellent, with opportunities in hotels, restaurants, and event management.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Customer Relationship Management (CRM) Systems •
• Strategic Planning for Hospitality Businesses •
• Effective Communication in Customer Service •
• Relationship Marketing in the Hospitality Industry •
• Customer Retention Strategies •
• Data Analysis for Customer Insights •
• Digital Marketing for Customer Engagement •
• Service Quality Management in Hospitality •
• Managing Customer Expectations •
• International Hospitality Customer Relationship Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Hospitality Customer Relationship Management

The Graduate Certificate in Hospitality Customer Relationship Management is a specialized program designed to equip students with the skills and knowledge required to excel in the hospitality industry, particularly in customer relationship management. This program is typically offered over a period of 6-12 months, allowing students to balance their studies with work commitments or other responsibilities. The duration of the program may vary depending on the institution and the student's prior qualifications and experience. Upon completion of the Graduate Certificate in Hospitality Customer Relationship Management, students can expect to gain a range of learning outcomes, including the ability to analyze customer needs and preferences, develop effective marketing strategies, and implement customer relationship management systems. Students will also learn how to manage customer relationships, resolve conflicts, and provide exceptional customer service. The Graduate Certificate in Hospitality Customer Relationship Management is highly relevant to the hospitality industry, where customer satisfaction and loyalty are critical to business success. By acquiring the skills and knowledge required to manage customer relationships effectively, graduates can pursue careers in hospitality management, marketing, or customer service, and can also advance to senior roles within existing organizations. Graduates of the Graduate Certificate in Hospitality Customer Relationship Management can expect to earn a competitive salary, with median salaries ranging from $60,000 to over $100,000 depending on the industry, location, and level of experience. The program is also recognized by employers as a valuable asset, demonstrating a commitment to ongoing learning and professional development. Overall, the Graduate Certificate in Hospitality Customer Relationship Management is an excellent choice for individuals seeking to launch or advance their careers in the hospitality industry, particularly in customer-facing roles.

Why this course?

Graduate Certificate in Hospitality Customer Relationship Management holds significant importance in today's market, particularly in the UK. According to a survey by the UK's Hospitality Association, 75% of customers expect a personalized experience when interacting with a hotel or restaurant. This highlights the need for effective customer relationship management (CRM) strategies in the hospitality industry.
UK Hospitality Industry Statistics
75% of customers expect a personalized experience
60% of customers are more likely to return to a business that uses social media
40% of customers expect a response within 2 hours

Who should enrol in Graduate Certificate in Hospitality Customer Relationship Management ?

Ideal Audience for Graduate Certificate in Hospitality Customer Relationship Management Are you a hospitality professional looking to enhance your skills in customer relationship management?
Career Stage: Graduates, recent entrants, and mid-career professionals in the hospitality industry
Job Roles: Front-of-house staff, back-of-house staff, hotel managers, and customer service representatives
Industry Experience: 0-5 years of experience in the hospitality industry, with a focus on customer service and relationship building
Location: UK and internationally, with a focus on the UK hospitality market
Career Goals: To develop skills in customer relationship management, improve customer satisfaction, and advance in their careers