Graduate Certificate in Google Analytics for Business

Friday, 13 February 2026 21:38:24

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics for Business

is a powerful tool for measuring website traffic and online behavior. This course is designed for business professionals who want to unlock the full potential of Google Analytics. By gaining a deeper understanding of data analysis and interpretation, learners can make informed decisions about their online marketing strategies.

Through this graduate certificate program, learners will develop the skills needed to track website performance, analyze user behavior, and optimize marketing campaigns. They will learn how to set up and use Google Analytics, as well as how to create custom reports and dashboards.

Some key topics covered in the course include:

data analysis and interpretation, website optimization, and online marketing strategy. By the end of the program, learners will have a solid understanding of how to use Google Analytics to drive business results.

Whether you're looking to improve your online marketing skills or simply want to stay ahead of the curve, this graduate certificate program is the perfect choice. So why wait? Explore the world of Google Analytics for Business today and start unlocking the full potential of your online presence.

Google Analytics is the ultimate tool for businesses to measure and optimize their online presence. Our Graduate Certificate in Google Analytics for Business equips you with the skills to unlock the full potential of this powerful platform. With this course, you'll gain a deep understanding of Google Analytics and its applications, including data analysis, campaign tracking, and conversion optimization. You'll also learn how to integrate Google Analytics with other tools and platforms, such as Google Tag Manager and AdWords. Upon completion, you'll be equipped with the knowledge to drive business growth and improve customer engagement, opening doors to exciting career opportunities in digital marketing and analysis.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Collection and Tracking in Google Analytics •
• Understanding Website Traffic Sources and Demographics •
• Setting Up and Using Goals and Events in Google Analytics •
• Converting Website Visitors into Customers with E-commerce Tracking •
• Analyzing and Interpreting Google Analytics Data •
• Using Segmentation and Filtering to Enhance Analysis •
• Creating and Sharing Custom Reports in Google Analytics •
• Integrating Google Analytics with Other Business Tools •
• Measuring and Optimizing User Experience with Google Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Google Analytics for Business

The Graduate Certificate in Google Analytics for Business is a specialized program designed to equip students with the skills and knowledge required to measure, analyze, and optimize business performance using Google Analytics.
Upon completion of the program, students will be able to demonstrate their understanding of Google Analytics and its applications in a business setting, including data analysis, reporting, and optimization.
The program is typically completed in 6-12 months, depending on the student's prior experience and the number of courses taken per semester.
Industry relevance is a key aspect of this program, as Google Analytics is widely used by businesses across various industries, including e-commerce, marketing, and finance.
By gaining expertise in Google Analytics, students can enhance their career prospects in fields such as digital marketing, data analysis, and business intelligence.
The Graduate Certificate in Google Analytics for Business is an ideal choice for individuals who want to upskill or reskill in a rapidly growing field with high demand and job security.
Graduates of this program can expect to earn a competitive salary, with median salaries ranging from $60,000 to over $100,000 depending on the industry and location.
The program is designed to be flexible, with online and on-campus delivery options available to accommodate different learning styles and schedules.
Graduates of this program will have access to a network of industry professionals and alumni, providing opportunities for career advancement and professional growth.
The Graduate Certificate in Google Analytics for Business is a valuable investment for individuals who want to stay ahead in the digital landscape and drive business success through data-driven decision making.

Why this course?

Google Analytics is a crucial tool for businesses in the UK, with 71% of online retailers using it to track website traffic and sales (Source: Google Analytics Blog). A Graduate Certificate in Google Analytics for Business can equip learners with the skills needed to measure website performance, analyze data, and make informed decisions.
Key Statistics UK Businesses
71% of online retailers use Google Analytics Source: Google Analytics Blog
61% of small businesses use Google Analytics Source: Google Analytics Blog
45% of businesses track website traffic with Google Analytics Source: Google Analytics Blog

Who should enrol in Graduate Certificate in Google Analytics for Business ?

Ideal Audience for Graduate Certificate in Google Analytics for Business Are you a UK-based business owner or marketing professional looking to boost your online presence and drive sales?
Key Characteristics: You have a basic understanding of digital marketing and analytics, but want to take your skills to the next level. You're likely responsible for managing a small to medium-sized business in the UK, with a budget of £50,000 or less.
Job Roles: Digital marketing specialists, business analysts, marketing managers, and e-commerce professionals.
Education and Experience: A bachelor's degree in a relevant field, such as marketing, business, or computer science. At least 2 years of experience in digital marketing or a related field.
Career Goals: To gain advanced skills in Google Analytics and digital marketing, and to increase your earning potential to £40,000 or more per year.