Graduate Certificate in Eye Tracking in Market Research

Saturday, 14 February 2026 14:08:07

International applicants and their qualifications are accepted

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Overview

Overview

Eye Tracking in Market Research


Unlock the power of eye tracking to gain deeper insights into consumer behavior and preferences.


Eye tracking technology is revolutionizing the way market researchers analyze data, providing a more accurate and nuanced understanding of how people interact with products and brands. This Graduate Certificate program is designed for professionals in market research, marketing, and related fields who want to learn the skills and knowledge needed to apply eye tracking in their work.

Through a combination of online courses and practical exercises, learners will gain a comprehensive understanding of eye tracking principles, methods, and applications.


Key topics include eye tracking data analysis, participant recruitment and testing, and the use of eye tracking in market research studies. By the end of the program, learners will be equipped with the skills and knowledge to design and conduct eye tracking studies, and to interpret the results in a meaningful way.

Whether you're looking to advance your career or start a new career in market research, this Graduate Certificate program is an excellent choice.


So why wait? Explore the world of eye tracking in market research today and discover a new way to gain a competitive edge in the industry.

Eye Tracking in Market Research is a groundbreaking field that revolutionizes the way businesses understand consumer behavior. This Graduate Certificate program equips you with the skills to analyze eye movements, gaining invaluable insights into consumer preferences and decision-making processes. By mastering eye tracking techniques, you'll enhance your market research capabilities, allowing you to eye tracking identify trends, optimize advertising, and improve product design. With a strong foundation in data analysis and interpretation, you'll be poised for a career in market research, consulting, or data science, with opportunities in industries such as finance, healthcare, and technology.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Eye Tracking Technology
• Market Research Methods
• Data Analysis and Interpretation
• Statistical Analysis for Research
• Survey Design and Development
• User Experience (UX) Design
• Eye Movement Analysis
• Attention and Perception
• Quantitative Research Methods
• Qualitative Research Methods

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Eye Tracking in Market Research

The Graduate Certificate in Eye Tracking in Market Research is a specialized program designed to equip students with the knowledge and skills required to analyze human behavior using eye tracking technology in market research. This program focuses on teaching students how to collect, analyze, and interpret eye tracking data to gain a deeper understanding of consumer behavior, preferences, and decision-making processes. By the end of the program, students will be able to apply eye tracking techniques to real-world market research projects, providing valuable insights for businesses and organizations. The duration of the Graduate Certificate in Eye Tracking in Market Research is typically one year, consisting of four to six courses that cover the fundamentals of eye tracking, data analysis, and research methodology. Students will have the opportunity to work on a capstone project that applies eye tracking techniques to a real-world market research problem. The Graduate Certificate in Eye Tracking in Market Research is highly relevant to the market research industry, where companies are increasingly using eye tracking technology to gain a competitive edge. By understanding how consumers interact with products and brands, businesses can optimize their marketing strategies, improve customer engagement, and increase sales. Graduates of this program will have a strong foundation in eye tracking and market research, making them attractive candidates for careers in market research, user experience (UX) design, and data analysis. They will also be able to pursue advanced degrees in related fields, such as a Master's in Eye Tracking or a Master's in Market Research. Overall, the Graduate Certificate in Eye Tracking in Market Research is an excellent choice for individuals interested in applying eye tracking technology to market research, providing a unique combination of theoretical knowledge and practical skills that can be applied in a variety of industries.

Why this course?

Graduate Certificate in Eye Tracking in Market Research holds significant importance in today's market, particularly in the UK. According to a survey by the UK's Office for National Statistics (ONS), the market research industry is expected to grow by 4.5% annually from 2022 to 2025, reaching a value of £8.5 billion by 2025. This growth can be attributed to the increasing demand for data-driven decision-making and the need for more accurate market research methods.
Year Market Research Industry Value (£ billion)
2022 £7.3
2023 £7.7
2024 £8.1
2025 £8.5

Who should enrol in Graduate Certificate in Eye Tracking in Market Research ?

Ideal Audience for Graduate Certificate in Eye Tracking in Market Research Are you a market researcher looking to gain a competitive edge in the industry? Do you want to understand how consumers interact with products and brands? If so, this graduate certificate is perfect for you.
Demographics: Typically, our students are professionals working in market research, advertising, or related fields, with a bachelor's degree in a relevant discipline. In the UK, for example, the average age of market researchers is around 35-40 years old, with 60% holding a postgraduate qualification.
Skills and Interests: You should have a strong understanding of market research principles, data analysis, and statistical software. You should also be interested in the latest technologies and methodologies in eye tracking, such as pupil-based gaze analysis and heatmaps. Our students come from a variety of backgrounds, but most have a passion for understanding human behavior and decision-making.
Career Goals: Upon completing this graduate certificate, you can expect to gain a deeper understanding of eye tracking in market research and its applications. This can lead to career opportunities in senior market research roles, product development, or as a consultant. In the UK, the average salary for a market research manager is around £55,000 per year.