Graduate Certificate in Digital Marketing Metrics and KPIs

Sunday, 14 September 2025 17:35:52

International applicants and their qualifications are accepted

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Overview

Overview

Digital Marketing Metrics and KPIs


Measure the success of your online campaigns with a Graduate Certificate in Digital Marketing Metrics and KPIs.


Designed for professionals and marketers, this program teaches you to track and analyze key performance indicators (KPIs) to optimize digital marketing strategies.


Some of the key topics covered include:

data analysis, campaign measurement, and ROI calculation.


Learn how to use data to inform business decisions and drive growth with a Graduate Certificate in Digital Marketing Metrics and KPIs.


Take the first step towards becoming a data-driven marketer and explore this program further to learn more about digital marketing metrics and KPIs.

Digital Marketing Metrics and KPIs are crucial for measuring campaign success and driving business growth. Our Graduate Certificate program equips you with the skills to analyze data, set goals, and track performance. By learning from industry experts, you'll gain a deep understanding of metrics and KPIs, as well as how to apply them to real-world scenarios. With this knowledge, you'll be able to measure and optimize your marketing efforts, leading to increased ROI and career advancement opportunities. Upon completion, you'll be equipped to drive business decisions based on data-driven insights, opening doors to exciting career prospects in digital marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Web Analytics Tools •
• Data Visualization •
• Key Performance Indicators (KPIs) •
• Return on Investment (ROI) •
• Conversion Rate Optimization •
• Customer Journey Mapping •
• Attribution Modeling •
• Big Data Analytics •
• Statistical Analysis for Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Digital Marketing Metrics and KPIs

The Graduate Certificate in Digital Marketing Metrics and KPIs is a specialized program designed to equip students with the skills and knowledge required to measure and analyze digital marketing performance.
This program focuses on teaching students how to collect, analyze, and interpret data to inform marketing decisions, making it an essential tool for businesses looking to optimize their digital marketing strategies.
Upon completion of the program, students will be able to demonstrate their understanding of digital marketing metrics and KPIs, including web analytics, social media metrics, and customer relationship management (CRM) metrics.
The Graduate Certificate in Digital Marketing Metrics and KPIs typically takes one year to complete and consists of four courses.
The program is designed to be completed in a part-time format, allowing students to balance their studies with work and other commitments.
The Graduate Certificate in Digital Marketing Metrics and KPIs is highly relevant to the digital marketing industry, as businesses are increasingly looking for professionals who can measure and analyze their digital marketing performance.
By completing this program, students will be well-positioned to secure roles in digital marketing, such as digital marketing analyst, marketing manager, or business analyst.
The program is taught by industry experts who have extensive experience in digital marketing and data analysis.
The Graduate Certificate in Digital Marketing Metrics and KPIs is recognized by employers and academic institutions alike, making it a valuable addition to any resume or CV.
Overall, the Graduate Certificate in Digital Marketing Metrics and KPIs is an excellent choice for individuals looking to launch or advance their careers in digital marketing.

Why this course?

Graduate Certificate in Digital Marketing Metrics and KPIs is a highly sought-after qualification in today's digital landscape. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK consider data-driven decision-making to be crucial for their business success. In the UK, the digital marketing industry is projected to reach £14.8 billion by 2025, with a growth rate of 13.4% per annum (Source: Digital Marketing Institute).
Metrics UK Statistics
Website traffic 34.6% of UK businesses have a website, with an average of 2.5 page views per session (Source: Statista)
Conversion rates The average conversion rate for UK businesses is 2.5%, with a range of 0.5-10% (Source: HubSpot)
Return on Ad Spend (ROAS) The average ROAS for UK digital marketers is 300%, with a range of 100-500% (Source: Google Analytics)

Who should enrol in Graduate Certificate in Digital Marketing Metrics and KPIs?

Digital Marketing Metrics and KPIs Ideal Audience
Professionals and entrepreneurs in the UK looking to measure and improve their online performance Are you a digital marketing specialist, business owner, or manager seeking to enhance your skills in data-driven decision making? With the UK's digital economy valued at £2.9 trillion, understanding metrics and KPIs is crucial for success.
Digital marketing professionals with limited experience in metrics and KPIs Do you have a background in digital marketing but struggle to translate your efforts into tangible results? This course is designed to bridge the gap, providing you with the skills and knowledge needed to drive business growth through data analysis.
Business owners and managers seeking to improve their online presence Are you a business owner or manager looking to increase your online visibility and reach a wider audience? By understanding digital marketing metrics and KPIs, you can make informed decisions about your marketing strategy and drive real results.