Graduate Certificate in Data Science for Marketing

Thursday, 12 February 2026 15:22:38

International applicants and their qualifications are accepted

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Overview

Overview

Graduate Certificate in Data Science for Marketing

Unlock the power of data-driven marketing with our Graduate Certificate in Data Science for Marketing.


Data Science is the backbone of modern marketing, and this program is designed to equip you with the skills to harness its potential. Learn how to collect, analyze, and interpret complex data to inform marketing strategies and drive business growth.

Our program is tailored for marketing professionals looking to upskill in data science, as well as those transitioning from other fields.


Marketing professionals will learn how to use data science techniques to measure campaign effectiveness, personalize customer experiences, and optimize marketing budgets. You'll also gain expertise in tools like R, Python, and SQL.

By the end of the program, you'll be able to apply data science principles to drive business results and stay ahead of the competition.


Explore our Graduate Certificate in Data Science for Marketing and discover how data science can transform your marketing career.

Data Science for Marketing is the key to unlocking a world of insights and opportunities. This Graduate Certificate program combines the power of data science with the art of marketing to help you drive business growth and success. With a focus on practical skills and real-world applications, you'll learn to analyze complex data sets, develop predictive models, and create data-driven marketing strategies. Data Science for Marketing offers career prospects in top companies, with median salaries ranging from $118,000 to $170,000. Unique features include access to industry-leading tools and a network of professionals who can guide you in your career.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Wrangling and Preprocessing for Marketing Analytics •
Machine Learning for Marketing Decision Making •
Statistical Modeling for Marketing Research •
Data Visualization for Marketing Communication •
Big Data Analytics for Marketing Strategy •
Predictive Modeling for Customer Segmentation •
Natural Language Processing for Text Analysis •
Marketing Mix Modeling and Optimization •
Data Mining for Marketing Intelligence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Data Science for Marketing

The Graduate Certificate in Data Science for Marketing is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret complex data in marketing contexts.
This program focuses on teaching students how to extract insights from large datasets, using techniques such as machine learning, statistical modeling, and data visualization.
Upon completion of the program, students will be able to apply data science methods to drive business decisions and improve marketing strategies.
The learning outcomes of this program include the ability to collect, analyze, and interpret data, as well as to communicate findings effectively to both technical and non-technical stakeholders.
The Graduate Certificate in Data Science for Marketing typically takes one year to complete and consists of four courses.
These courses cover topics such as data mining, predictive modeling, and marketing analytics, and are designed to be completed in a flexible online format.
The program is highly relevant to the marketing industry, as companies are increasingly relying on data-driven decision-making to stay competitive.
By gaining a Graduate Certificate in Data Science for Marketing, students can enhance their career prospects and take on more senior roles in data analysis and marketing strategy.
The program is also designed to be accessible to students with a non-technical background, making it an excellent option for those looking to transition into a data science career.
Overall, the Graduate Certificate in Data Science for Marketing is an excellent choice for anyone looking to develop the skills and knowledge required to succeed in the data-driven marketing landscape.

Why this course?

Graduate Certificate in Data Science for Marketing is a highly sought-after qualification in today's market, with the UK's data science job market expected to grow by 14% by 2025, according to a report by the Royal Society of Arts. This growth is driven by the increasing demand for data-driven decision-making in marketing, with 71% of marketers in the UK using data analytics to inform their strategies, as shown in a survey by the Chartered Institute of Marketing.
Year Percentage Growth
2020 10%
2021 12%
2022 15%
2023 14%

Who should enrol in Graduate Certificate in Data Science for Marketing?

Data Science for Marketing Ideal Audience
Marketing professionals Those with a background in marketing, looking to upskill and stay ahead in the industry, are ideal candidates. According to a report by the Chartered Institute of Marketing, 70% of marketers believe data analysis is crucial to their role, highlighting the growing demand for data science skills.
Business analysts Business analysts with a focus on marketing can benefit from this course, as it provides a comprehensive understanding of data science concepts and their application in marketing. In the UK, the average salary for a business analyst is £43,000, with data science skills increasing earning potential by up to 20%.
Digital marketers Digital marketers seeking to leverage data science to inform their campaigns and improve ROI will find this course invaluable. The UK's digital marketing industry is projected to grow by 10% annually, with data-driven decision-making becoming increasingly important.
Anyone interested in data science If you're simply fascinated by data science and its applications in marketing, this course is an excellent starting point. With the rise of big data, companies are looking for professionals who can collect, analyze, and interpret complex data sets, making data science a highly sought-after skill.