Graduate Certificate in Customer Relationship Marketing

Sunday, 15 February 2026 03:50:09

International applicants and their qualifications are accepted

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Overview

Overview

Customer Relationship Marketing (CRM) is a vital component of modern business strategy.

Developed for professionals seeking to enhance their skills in this area, the Graduate Certificate in Customer Relationship Marketing is designed to equip learners with the knowledge and expertise required to build and maintain strong customer relationships.

Through a combination of theoretical foundations and practical applications, this program focuses on teaching learners how to analyze customer needs, develop targeted marketing strategies, and measure the effectiveness of CRM initiatives.

By the end of the program, learners will have gained a deep understanding of how to leverage technology and data to drive customer engagement and loyalty.

Whether you're looking to advance your career or start a new path in business, the Graduate Certificate in Customer Relationship Marketing is an excellent choice.

Explore this program further and discover how you can develop the skills and expertise needed to succeed in the world of customer relationship marketing.

Customer Relationship Marketing is a vital skill in today's business landscape, and our Graduate Certificate program will equip you with the expertise to excel in this field. By mastering the art of building strong relationships with customers, you'll gain a competitive edge and unlock new career opportunities. Through this course, you'll learn how to analyze customer data, develop targeted marketing strategies, and measure campaign effectiveness. With a focus on practical skills and real-world applications, you'll be able to Customer Relationship Marketing like a pro and drive business growth. Upon completion, you'll be ready to take on roles such as Marketing Manager or Business Development Manager.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Customer Relationship Marketing (CRM) Fundamentals •
• Digital Marketing Strategies for Customer Engagement •
• Data-Driven Decision Making in CRM •
• Social Media Marketing for Customer Relationship Building •
• Email Marketing and Automation in CRM •
• Customer Journey Mapping and Experience Design •
• Measuring and Evaluating CRM Performance Metrics •
• Personalization and Segmentation in CRM •
• CRM Technology and Platform Management •
• Internationalization and Culturalization of CRM Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Customer Relationship Marketing

The Graduate Certificate in Customer Relationship Marketing is a postgraduate program designed to equip students with the skills and knowledge required to succeed in the dynamic world of marketing.
This program focuses on teaching students how to build and maintain strong relationships with customers, which is essential for driving business growth and loyalty.
Through a combination of theoretical and practical learning, students will gain a deep understanding of customer relationship marketing principles, including market research, segmentation, targeting, and positioning.
They will also learn how to develop and implement effective marketing strategies, manage customer databases, and analyze customer behavior.
The program is designed to be completed in one year, with students typically studying two semesters per year.
The Graduate Certificate in Customer Relationship Marketing is highly relevant to the marketing industry, with many employers seeking candidates with expertise in this area.
Graduates of this program can expect to secure roles such as marketing manager, customer relationship manager, or business development manager.
The program is also beneficial for those looking to transition into a marketing role or advance their careers in an existing marketing position.
By studying customer relationship marketing, students will gain a competitive edge in the job market and be well-equipped to succeed in a rapidly changing business environment.
The Graduate Certificate in Customer Relationship Marketing is a valuable investment for anyone looking to build a successful career in marketing.
With its focus on practical skills and industry-relevant knowledge, this program is an excellent choice for students looking to launch or advance their careers in customer relationship marketing.

Why this course?

Customer Relationship Marketing has become a vital component of businesses in the UK, with 71% of companies using CRM to manage customer interactions (Source: CIO UK). A Graduate Certificate in Customer Relationship Marketing can equip learners with the necessary skills to excel in this field.
Industry Trends Statistics
Personalization 85% of customers expect a personalized experience (Source: MarketingProfs)
Data-Driven Decision Making 62% of businesses use data analytics to inform customer relationships (Source: CIO UK)

Who should enrol in Graduate Certificate in Customer Relationship Marketing ?

Ideal Audience for Graduate Certificate in Customer Relationship Marketing Are you a marketing professional looking to enhance your skills in customer engagement and retention? Do you want to stay ahead of the competition in the UK's rapidly growing digital landscape?
Key Characteristics: Professionals with 2+ years of experience in marketing, sales, or customer service, seeking to upskill in CRM and customer relationship management.
Industry Focus: Finance, retail, healthcare, and technology sectors, where customer relationships are crucial for business success.
Career Goals: To become a customer relationship marketing specialist, or to transition into a related field such as account management or business development.
UK Statistics: The UK's customer relationship management market is projected to reach £1.4 billion by 2025, growing at a CAGR of 10.3%.