Graduate Certificate in Crisis Management in Marketing

Sunday, 14 September 2025 06:11:31

International applicants and their qualifications are accepted

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Overview

Overview

Crisis Management in Marketing

is a specialized field that helps businesses navigate unexpected events and maintain a positive reputation. This course is designed for marketing professionals who want to develop the skills to manage crises effectively. Some key challenges include responding quickly, communicating transparently, and minimizing damage to the brand. The course covers topics such as crisis assessment, stakeholder engagement, and reputation management. By learning how to manage crises, marketers can protect their brand's reputation and maintain customer trust. This course is ideal for those looking to enhance their skills in crisis management and stay ahead in the industry.

Explore this course further to learn more about crisis management in marketing and how it can benefit your career.

Crisis Management in Marketing is a vital skill for any marketing professional. This Graduate Certificate program equips you with the tools to navigate and manage crises effectively, minimizing damage to your brand's reputation. By learning from industry experts, you'll gain a deep understanding of crisis communication, risk assessment, and strategic planning. With this knowledge, you'll be able to mitigate risks and capitalize on opportunities, leading to increased brand resilience and customer loyalty. Upon completion, you'll enjoy enhanced career prospects in marketing and related fields, with a competitive edge in the job market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Crisis Management in Marketing • Risk Assessment and Vulnerability Analysis • Crisis Communication Strategies • Brand Reputation Management • Social Media Crisis Management • Stakeholder Engagement and Collaboration • Crisis Response Planning • Business Continuity Planning • Crisis Management in Digital Marketing • Reputation Recovery and Rebuilding

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Crisis Management in Marketing

The Graduate Certificate in Crisis Management in Marketing is a specialized program designed to equip students with the skills and knowledge necessary to effectively manage and mitigate the impact of crises on a company's brand and reputation.
This program focuses on teaching students how to identify, assess, and respond to crises in a timely and effective manner, with an emphasis on crisis communication, stakeholder engagement, and risk management.
Upon completion of the program, students will have gained the following learning outcomes: they will be able to analyze the root causes of a crisis, develop a crisis management plan, and implement effective communication strategies to mitigate the impact of a crisis on a company's brand and reputation.
The duration of the Graduate Certificate in Crisis Management in Marketing varies depending on the institution and the student's prior qualifications, but it typically takes one to two semesters to complete.
The program is highly relevant to the marketing industry, as crises can have a significant impact on a company's brand and reputation, and effective crisis management is essential for maintaining customer trust and loyalty.
The Graduate Certificate in Crisis Management in Marketing is also relevant to other industries, such as finance, healthcare, and government, where crises can have a significant impact on an organization's operations and reputation.
Graduates of the program will have developed a range of skills, including crisis communication, stakeholder engagement, risk management, and project management, which are highly valued by employers in a variety of industries.
The Graduate Certificate in Crisis Management in Marketing is a great option for students who want to advance their careers in marketing or transition into a new field, such as crisis management or communications.
The program is also a great option for professionals who want to upskill and reskill in crisis management and communications, and gain a competitive edge in the job market.

Why this course?

Crisis Management in Marketing: A Graduate Certificate of Relevance In today's fast-paced and ever-changing market, crisis management has become a crucial aspect of marketing. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK reported experiencing a crisis in the past year, with 60% citing social media as the primary source of the crisis (Source: CIM, 2022). A Graduate Certificate in Crisis Management in Marketing can equip learners with the necessary skills and knowledge to navigate such situations effectively. Statistics on Crisis Management in Marketing
Statistic Percentage
Marketers experiencing a crisis in the past year 75%
Primary source of crisis: social media 60%
Marketers feeling unprepared for a crisis 40%

Who should enrol in Graduate Certificate in Crisis Management in Marketing ?

Ideal Audience for Graduate Certificate in Crisis Management in Marketing Marketing professionals and business leaders in the UK are in high demand, with the UK's marketing industry valued at £73.2 billion in 2020, according to the Chartered Institute of Marketing.
Key Characteristics: Individuals with 2+ years of marketing experience, seeking to enhance their skills in crisis management, and stay ahead of the competition in a rapidly changing market landscape.
Career Goals: Graduates of the Graduate Certificate in Crisis Management in Marketing can expect to secure senior roles in marketing, such as Head of Crisis Management or Director of Communications, with average salaries ranging from £40,000 to £70,000 per annum in the UK.
Industry Focus: The Graduate Certificate in Crisis Management in Marketing is designed to cater to the needs of businesses operating in various sectors, including finance, retail, and healthcare, where crisis management is a critical aspect of risk management.