Graduate Certificate in CRM and Database Marketing

Saturday, 14 February 2026 00:18:02

International applicants and their qualifications are accepted

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Overview

Overview

CRM (Customer Relationship Management) is at the heart of this Graduate Certificate in CRM and Database Marketing.

Designed for marketing professionals, this program teaches you how to leverage CRM systems to drive business growth and customer engagement.

Through a combination of online and offline learning, you'll gain expertise in database marketing, data analysis, and campaign management.

Learn how to:

Build strong customer relationships and loyalty programs Optimize your marketing strategies with data-driven insights Improve your team's collaboration and communication skills

Take the first step towards a career in CRM and database marketing. Explore this Graduate Certificate today and discover how it can transform your professional journey.

CRM is at the heart of modern marketing, and our Graduate Certificate in CRM and Database Marketing will equip you with the skills to thrive in this field. By mastering CRM systems and database marketing techniques, you'll gain a competitive edge in the job market. This course offers CRM training, database management, and marketing strategy, preparing you for roles such as CRM manager, marketing analyst, or business development manager. With CRM expertise, you'll enhance customer relationships, improve sales, and drive business growth. Career prospects are bright, with CRM professionals in high demand across industries.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Mining for CRM and Database Marketing •
• Customer Relationship Management (CRM) Systems •
• Database Marketing Strategy and Planning •
• Data Analysis and Visualization Techniques •
• Marketing Automation and Workflow Management •
• Customer Segmentation and Profiling •
• Email Marketing and Campaign Management •
• Social Media Marketing and CRM Integration •
• Big Data Analytics for Marketing Decision Making •
• Measuring and Evaluating Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in CRM and Database Marketing

The Graduate Certificate in CRM and Database Marketing is a specialized program designed to equip students with the skills and knowledge required to succeed in the field of customer relationship management and database marketing.
Upon completion of the program, students can expect to gain a deep understanding of CRM systems, database marketing strategies, and data analysis techniques, which can be applied in a variety of industries, including retail, finance, and healthcare.
The learning outcomes of the Graduate Certificate in CRM and Database Marketing include the ability to design and implement effective CRM strategies, analyze customer data to inform marketing decisions, and develop and execute targeted marketing campaigns using database marketing techniques.
The duration of the program is typically one year, with students completing a series of coursework and project-based assignments that simulate real-world scenarios in CRM and database marketing.
The Graduate Certificate in CRM and Database Marketing is highly relevant to the current job market, with many organizations seeking professionals who possess expertise in CRM and database marketing to drive business growth and improve customer engagement.
Graduates of the program can expect to secure roles in CRM and database marketing, such as CRM analyst, database marketing specialist, or marketing manager, and can also pursue advanced degrees in related fields, such as master's programs in business administration or marketing.
The program is taught by industry experts who bring real-world experience and knowledge to the classroom, providing students with a comprehensive understanding of CRM and database marketing principles and practices.
Throughout the program, students will have the opportunity to work on real-world projects and case studies, applying theoretical knowledge to practical scenarios and developing the skills and confidence needed to succeed in a rapidly changing business environment.
The Graduate Certificate in CRM and Database Marketing is a valuable investment for individuals looking to launch or advance their careers in CRM and database marketing, offering a unique combination of theoretical foundations and practical skills that can be applied in a variety of industries and roles.

Why this course?

Graduate Certificate in CRM and Database Marketing holds immense significance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK use data and analytics to inform their marketing strategies. This highlights the importance of having a solid understanding of CRM and database marketing.
Year Number of Marketers Using Data and Analytics
2018 55%
2019 65%
2020 75%

Who should enrol in Graduate Certificate in CRM and Database Marketing ?

Ideal Audience for Graduate Certificate in CRM and Database Marketing Are you a marketing professional looking to upskill and stay ahead in the industry?
Key Characteristics: You are a UK-based marketing professional with at least 2 years of experience, working in a role that involves data analysis, customer relationship management, or digital marketing.
Industry Insights: According to a report by the Chartered Institute of Marketing, 75% of UK businesses use CRM software to manage customer interactions. With the rise of data-driven marketing, having a solid understanding of CRM and database marketing is crucial to stay competitive.
Career Opportunities: Upon completion of the Graduate Certificate in CRM and Database Marketing, you can expect to secure roles such as CRM Manager, Marketing Analyst, or Data Scientist, with average salaries ranging from £35,000 to £55,000 per annum in the UK.