Graduate Certificate in CRM Analytics in Integrated Marketing Management

Saturday, 13 September 2025 12:29:45

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

CRM Analytics

is a vital component of Integrated Marketing Management, enabling businesses to make data-driven decisions. This Graduate Certificate program focuses on teaching professionals how to analyze customer interactions and preferences to optimize marketing strategies. Unlock the power of customer data with our expert-led courses, covering topics such as data mining, predictive modeling, and campaign evaluation. Learn how to integrate CRM systems with other marketing channels to create a cohesive customer experience. By the end of the program, you'll be equipped with the skills to drive business growth through informed marketing decisions. Explore this opportunity further and take the first step towards becoming a CRM analytics expert.

CRM Analytics is the backbone of Integrated Marketing Management, and our Graduate Certificate program will equip you with the skills to harness its power. By combining data analysis, marketing strategy, and business acumen, you'll learn to drive business growth and customer engagement. With CRM Analytics, you'll gain a competitive edge in the job market, with career prospects in marketing, sales, and business development. Our program features CRM Analytics modules, marketing research, and data visualization tools, ensuring you're equipped to measure campaign effectiveness and optimize marketing strategies. Unlock your potential with CRM Analytics and take your career to the next level.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Mining for Marketing Decision Making •
Customer Relationship Management (CRM) Systems •
Marketing Analytics and Performance Measurement •
Predictive Analytics for Marketing Forecasting •
Big Data Analytics in Integrated Marketing Management •
Social Media Analytics and Sentiment Analysis •
Data Visualization for Marketing Insights •
Marketing Mix Modeling and Optimization •
Customer Segmentation and Profiling •
Marketing ROI and Return on Investment (ROI) Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in CRM Analytics in Integrated Marketing Management

The Graduate Certificate in CRM Analytics in Integrated Marketing Management is a specialized program designed to equip students with the skills and knowledge required to analyze and optimize customer relationships in a digital age.
Through this program, students will learn how to leverage data analytics and CRM tools to gain insights into customer behavior, preferences, and needs, ultimately driving business growth and revenue.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications.
Industry relevance is a key aspect of this program, as companies are increasingly recognizing the importance of CRM analytics in driving business success and staying ahead of the competition.
By completing the Graduate Certificate in CRM Analytics in Integrated Marketing Management, students will be able to apply their knowledge and skills to real-world problems and make a tangible impact on their organization.
The program covers a range of topics, including data analysis, CRM system implementation, customer segmentation, and marketing strategy development, all of which are critical components of a successful CRM analytics program.
Graduates of this program will be well-positioned to take on leadership roles in CRM analytics and integrated marketing management, and will have the skills and knowledge required to drive business growth and success in a rapidly changing marketplace.
The Graduate Certificate in CRM Analytics in Integrated Marketing Management is a valuable addition to any marketing or business degree, and is particularly relevant for students interested in pursuing a career in CRM analytics or integrated marketing management.
By combining theoretical knowledge with practical skills and experience, this program provides students with a comprehensive understanding of CRM analytics and its role in driving business success.

Why this course?

Graduate Certificate in CRM Analytics is a highly sought-after qualification in today's market, particularly in Integrated Marketing Management. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for business success. This is reflected in the growing demand for professionals with expertise in CRM analytics.
Industry Trends Statistics
Growing demand for data-driven marketing 85% of marketers in the UK use data to inform their marketing decisions (Source: Econsultancy)
Increased use of CRM software 64% of UK businesses use CRM software to manage customer interactions (Source: Salesforce)
Need for analytics expertise 71% of marketers in the UK believe that analytics skills are essential for success (Source: CIM)

Who should enrol in Graduate Certificate in CRM Analytics in Integrated Marketing Management?

Ideal Audience for Graduate Certificate in CRM Analytics in Integrated Marketing Management Are you a marketing professional looking to upskill and stay ahead in the UK job market?
Key Characteristics: Professionals with 2+ years of experience in marketing, sales, or customer service, seeking to enhance their data analysis and interpretation skills.
Industry Focus: Marketing, sales, customer service, and related fields, with a focus on CRM analytics and integrated marketing management.
Career Goals: To gain a competitive edge in the job market, with roles such as CRM analyst, marketing analyst, or business analyst, and to increase earning potential.
UK Statistics: According to a report by the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000, with those in CRM-related roles earning up to £60,000.