Graduate Certificate in CRM Analytics for MBA Market Research

Saturday, 14 February 2026 09:11:20

International applicants and their qualifications are accepted

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Overview

Overview

CRM Analytics

is a vital tool for MBA Market Research professionals to drive business growth and decision-making.
Unlocking customer insights is at the heart of this program, which equips learners with the skills to analyze and interpret complex data.
By mastering CRM Analytics, MBA graduates can gain a competitive edge in the market, identify new opportunities, and develop data-driven strategies.
This Graduate Certificate program is designed for those seeking to enhance their skills in market research, data analysis, and business intelligence.
Join us to explore the world of CRM Analytics and discover how it can transform your career.

CRM Analytics is the backbone of modern market research, and our Graduate Certificate in CRM Analytics for MBA Market Research will equip you with the skills to harness its power. By combining CRM Analytics with market research expertise, you'll gain a competitive edge in the job market. This course offers CRM Analytics training, enabling you to analyze customer data, identify trends, and make data-driven decisions. You'll also develop essential market research skills, including data collection, analysis, and interpretation. With CRM Analytics at your disposal, you'll be poised for success in roles such as market research analyst, business intelligence analyst, or data scientist.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Mining for CRM Analytics •
Predictive Modeling for Customer Segmentation •
Text Mining for Social Media Analysis •
Big Data Analytics for Market Research •
Data Visualization for Business Insights •
Machine Learning for Customer Behavior •
CRM Data Warehousing and Integration •
Statistical Analysis for Market Research •
Data Mining for Customer Relationship Management •
Advanced Analytics for Business Decision Making

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in CRM Analytics for MBA Market Research

The Graduate Certificate in CRM Analytics for MBA Market Research is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret customer relationship management (CRM) data in a business context. This program is typically offered over a period of 6-12 months, allowing students to balance their studies with their existing work commitments. The duration of the program can vary depending on the institution and the student's prior experience and qualifications. The learning outcomes of this program focus on developing advanced analytical skills, including data mining, predictive modeling, and data visualization. Students will also learn how to apply CRM analytics to real-world business problems, such as customer segmentation, churn prediction, and marketing optimization. The Graduate Certificate in CRM Analytics for MBA Market Research is highly relevant to the marketing and business research industries, where the ability to analyze and interpret CRM data is becoming increasingly important. By gaining expertise in CRM analytics, graduates can pursue careers in data analysis, market research, and business intelligence. The program is designed to be flexible and accessible, with many institutions offering online or part-time study options. This makes it an attractive option for working professionals and students who want to upskill or reskill in a specific area. Graduates of the Graduate Certificate in CRM Analytics for MBA Market Research can expect to gain a competitive edge in the job market, with many employers seeking candidates with advanced analytical skills and knowledge of CRM analytics.

Why this course?

Graduate Certificate in CRM Analytics is a highly sought-after qualification in today's market, particularly for MBA students in market research. The UK job market is witnessing a significant shift towards data-driven decision-making, with 71% of businesses using data analytics to inform their strategies (Source: CIPD, 2022). A Graduate Certificate in CRM Analytics equips learners with the skills to analyze customer data, identify trends, and develop targeted marketing campaigns.
UK Job Market Trends
Data-driven decision-making: 71% of businesses use data analytics (CIPD, 2022)
Customer relationship management (CRM) software usage: 85% of UK businesses (Source: Salesforce, 2020)
Digital marketing spend: £12.4 billion in 2020, expected to reach £14.5 billion by 2023 (Source: Digital Marketing Institute, 2022)

Who should enrol in Graduate Certificate in CRM Analytics for MBA Market Research?

Ideal Audience for Graduate Certificate in CRM Analytics for MBA Market Research Are you a marketing professional looking to enhance your skills in data-driven decision making? Do you want to stay ahead of the competition in the UK market, where 70% of businesses use CRM systems to improve customer engagement?
Key Characteristics: You should be a UK-based marketing professional with at least 2 years of experience in a related field, such as business development, sales, or product management. You should also have a strong understanding of market research principles and be able to analyze complex data sets.
Career Goals: Upon completing the Graduate Certificate in CRM Analytics for MBA Market Research, you can expect to enhance your career prospects in the UK market. You may be able to secure roles such as CRM analyst, market research analyst, or business intelligence analyst, with average salaries ranging from £40,000 to £60,000 per annum.
Prerequisites: You should have a bachelor's degree in a relevant field, such as business, marketing, or data science. You should also have a strong foundation in statistics, data analysis, and data visualization.