Graduate Certificate in Business Qualitative Methods

Tuesday, 16 September 2025 03:35:18

International applicants and their qualifications are accepted

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Overview

Overview

Qualitative Methods

is a crucial tool for business professionals seeking to gain a deeper understanding of their customers, markets, and organizations. This Graduate Certificate program focuses on developing skills in qualitative research methods, enabling learners to collect and analyze non-numerical data effectively.

Business professionals can benefit from this program by gaining a more nuanced understanding of their customers' needs and preferences, leading to better decision-making and strategic planning.

Some key areas of focus include:


Research Design, Data Collection, and Data Analysis techniques, as well as Interpretation and Reporting of findings.

By completing this Graduate Certificate in Business Qualitative Methods, learners can enhance their skills in qualitative research and apply them in a variety of business contexts.

Whether you're looking to advance your career or start a new path, explore the Graduate Certificate in Business Qualitative Methods today and discover how qualitative methods can help you drive business success.

Qualitative methods are a crucial tool for businesses seeking to gain deeper insights into customer behavior, market trends, and organizational dynamics. Our Graduate Certificate in Business Qualitative Methods equips you with the skills to design, implement, and analyze qualitative research projects, enhancing your career prospects in fields like market research, consulting, and management. You'll learn from industry experts and develop a range of skills, including data collection, analysis, and interpretation. With this course, you'll gain a competitive edge in the job market and be able to qualitative methods to drive business decisions.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Research Design and Methodology in Business •
• Qualitative Data Analysis Techniques •
• Interpretive Phenomenological Analysis (IPA) •
• Grounded Theory Methodology •
• Case Study Research in Business •
• Ethnographic Research Methods •
• Content Analysis in Business •
• Narrative Research Methods •
• Critical Discourse Analysis (CDA)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Business Qualitative Methods

The Graduate Certificate in Business Qualitative Methods is a postgraduate program designed to equip students with the skills and knowledge required to collect, analyze, and interpret qualitative data in a business context.
This program focuses on teaching students how to use qualitative research methods to gain a deeper understanding of business problems and develop effective solutions.
Through a combination of theoretical foundations and practical applications, students will learn how to design and conduct qualitative research studies, analyze data, and present findings in a clear and concise manner.
The program is typically completed over one year and consists of four courses, each lasting eight weeks.
The duration of the program allows students to balance their studies with work or other commitments, making it an ideal option for those who want to upskill without taking a break from their careers.
The Graduate Certificate in Business Qualitative Methods is highly relevant to the business world, where qualitative research is increasingly used to inform strategic decision-making and drive business growth.
Many organizations, including multinational corporations and small businesses, rely on qualitative research to gain insights into customer needs, preferences, and behaviors.
By completing this program, graduates will be well-equipped to work in a variety of roles, including market research, customer experience management, and business development.
The program is taught by experienced academics and industry professionals, providing students with a unique blend of theoretical knowledge and practical expertise.
Graduates of the Graduate Certificate in Business Qualitative Methods can expect to earn a salary range of $60,000 to $100,000 per annum, depending on their role and location.
Overall, the Graduate Certificate in Business Qualitative Methods is an excellent choice for individuals who want to develop their skills in qualitative research and advance their careers in business.

Why this course?

Graduate Certificate in Business Qualitative Methods is a highly sought-after qualification in today's market, particularly in the UK. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that qualitative research is essential for making informed business decisions. Moreover, a report by the UK's Office for National Statistics (ONS) states that the demand for data scientists and analysts is expected to increase by 13% by 2028, with a significant portion of these roles requiring expertise in qualitative methods.
Year Number of Jobs
2020 10,000
2021 12,000
2022 15,000
2023 18,000

Who should enrol in Graduate Certificate in Business Qualitative Methods?

Ideal Audience for Graduate Certificate in Business Qualitative Methods Our target audience includes ambitious professionals seeking to enhance their skills in business research and analysis, particularly those in the UK.
Career Background Graduates from various fields, including business, marketing, psychology, sociology, and economics, with a minimum of a bachelor's degree, are eligible to apply.
Work Experience Professionals with at least 2 years of work experience in business, research, or a related field are preferred, but not required.
Location The programme is designed for UK-based students, but international students are also welcome to apply.
Career Goals Graduates aim to secure roles in business research, marketing, management, or consulting, with a median salary of £35,000-£50,000 in the UK.