Graduate Certificate in Business Marketing Research Methods

Saturday, 13 September 2025 23:12:22

International applicants and their qualifications are accepted

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Overview

Overview

Business Marketing Research Methods

is designed for professionals seeking to enhance their analytical skills in marketing research. This graduate certificate program focuses on teaching students how to design, implement, and analyze marketing research studies.

By learning research methods and statistical analysis techniques, students can gain a deeper understanding of market trends and consumer behavior.

Some key areas of study include survey design, data collection, and data analysis using statistical software.

Graduates of this program will be equipped with the skills needed to contribute to marketing research projects and make informed business decisions.

Whether you're looking to advance your career or start a new path in marketing research, this graduate certificate program can provide you with the knowledge and skills you need.

Explore the Graduate Certificate in Business Marketing Research Methods today and take the first step towards a career in marketing research.

Marketing research is a crucial aspect of business, and our Graduate Certificate in Business Marketing Research Methods will equip you with the skills to analyze and interpret data effectively. This course offers marketing professionals the opportunity to develop a strong foundation in research methods, statistical analysis, and data interpretation. By gaining expertise in marketing research, you'll enhance your career prospects and increase your earning potential. The course features marketing research projects, industry visits, and guest lectures from industry experts, providing a unique and practical learning experience. Upon completion, you'll be able to apply your knowledge to drive business decisions and stay ahead in the competitive market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Research Design and Methodology in Business Marketing •
• Data Collection Methods for Business Marketing Research •
• Quantitative Research Methods in Business Marketing •
• Qualitative Research Methods in Business Marketing •
• Survey Design and Administration in Business Marketing •
• Experimental Design and Testing in Business Marketing •
• Statistical Analysis for Business Marketing Research •
• Data Analysis and Interpretation Techniques in Business Marketing •
• Business Intelligence and Data Mining in Marketing Research •
• Ethics and Responsible Conduct in Business Marketing Research

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Business Marketing Research Methods

The Graduate Certificate in Business Marketing Research Methods is a specialized program designed to equip students with the skills and knowledge required to conduct effective marketing research in a business setting.
This program focuses on teaching students how to design, implement, and analyze marketing research studies, as well as how to interpret and present research findings.
Upon completion of the program, students will be able to apply marketing research methods to real-world business problems, making them highly sought after in the job market.
The duration of the Graduate Certificate in Business Marketing Research Methods typically ranges from 6 to 12 months, depending on the institution and the student's prior experience.
The program is highly relevant to the business and marketing industries, as companies are increasingly relying on data-driven decision making to stay competitive.
By studying marketing research methods, students will gain a deeper understanding of how to collect and analyze data, as well as how to use statistical techniques to draw meaningful conclusions.
The Graduate Certificate in Business Marketing Research Methods is an excellent choice for individuals looking to advance their careers in marketing or business, or for those who want to transition into a role that involves marketing research.
The program is typically offered on a part-time basis, allowing students to balance their studies with work and other responsibilities.
Graduates of the Graduate Certificate in Business Marketing Research Methods can expect to earn a salary range of $60,000 to $100,000 per year, depending on their level of experience and the industry they work in.
Overall, the Graduate Certificate in Business Marketing Research Methods is a valuable investment for anyone looking to launch or advance a career in marketing research.

Why this course?

Graduate Certificate in Business Marketing Research Methods is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider data-driven decision-making to be crucial for their business success. Moreover, a report by the UK's Office for National Statistics (ONS) states that businesses that use data analytics are more likely to experience growth, with 64% of firms reporting an increase in revenue.
Statistic Percentage
Businesses that use data analytics 64%
Revenue increase among data-using firms 75%
Marketers who consider data-driven decision-making crucial 75%

Who should enrol in Graduate Certificate in Business Marketing Research Methods?

Ideal Audience for Graduate Certificate in Business Marketing Research Methods Professionals seeking to enhance their marketing skills and knowledge in research methods, particularly those in the UK, where 71% of businesses rely on data-driven decision-making (Source: CIPD), are well-suited for this program.
Key Characteristics: Individuals with a bachelor's degree in a related field, such as marketing, business, or economics, who want to develop advanced research skills and stay competitive in the job market, where 60% of marketers in the UK report using data analytics to inform their strategies (Source: Econsultancy).
Career Goals: Graduates of this program can expect to secure roles in marketing research, data analysis, or business intelligence, with median salaries ranging from £35,000 to £60,000 per annum in the UK, according to Glassdoor.
Prerequisites: No prior experience is required, but a strong foundation in marketing principles and research methods is recommended. Students can expect to spend approximately 6-12 months completing the program, depending on their prior knowledge and dedication.