Graduate Certificate in B2B Marketing Analytics

Friday, 13 February 2026 06:29:31

International applicants and their qualifications are accepted

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Overview

Overview

B2B Marketing Analytics

is a specialized field that helps businesses make data-driven decisions. It involves analyzing customer behavior, market trends, and sales performance to optimize marketing strategies. This graduate certificate program is designed for professionals who want to enhance their skills in data analysis and market research. By learning from industry experts, participants will gain a deeper understanding of marketing metrics and how to apply them to drive business growth. With a focus on practical skills and real-world applications, this program is ideal for those looking to advance their careers in B2B marketing. Explore further to learn more.

B2B Marketing Analytics is a specialized field that combines data-driven insights with marketing expertise to drive business growth. This Graduate Certificate program equips you with the skills to analyze complex data sets, identify trends, and develop targeted marketing strategies. By mastering B2B Marketing Analytics, you'll gain a competitive edge in the job market, with career prospects in data analysis, marketing management, and business strategy. Unique features of the course include hands-on experience with industry-leading tools, collaborative project work, and expert guidance from industry professionals. Upon completion, you'll be equipped to drive business success with B2B Marketing Analytics.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Analysis for B2B Marketing
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Marketing Mix Modeling
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Customer Segmentation and Profiling
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Predictive Analytics for Sales Forecasting
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Web Analytics and Digital Marketing Metrics
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Social Media Analytics and Measurement
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Data Visualization for Business Insights
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Marketing Attribution Modeling
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Big Data and Advanced Analytics in Marketing
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Data-Driven Decision Making in B2B Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in B2B Marketing Analytics

The Graduate Certificate in B2B Marketing Analytics is a specialized program designed to equip students with the skills and knowledge required to succeed in the field of business-to-business marketing analytics.
This program focuses on teaching students how to collect, analyze, and interpret data to inform marketing strategies and drive business growth.
Upon completion of the program, students will be able to apply advanced analytics techniques, such as machine learning and statistical modeling, to complex business problems.
The learning outcomes of the Graduate Certificate in B2B Marketing Analytics include the ability to design and implement data-driven marketing campaigns, measure marketing performance, and communicate insights effectively to stakeholders.
The duration of the program is typically one year, with students completing coursework and a capstone project over a period of 12 months.
The Graduate Certificate in B2B Marketing Analytics is highly relevant to the industry, as businesses are increasingly relying on data-driven decision-making to drive growth and competitiveness.
The program is designed to be completed in as little as 12 months, making it an attractive option for working professionals looking to upskill or reskill in the field of marketing analytics.
Graduates of the Graduate Certificate in B2B Marketing Analytics can expect to find employment opportunities in a variety of industries, including finance, healthcare, and technology.
The program is taught by experienced faculty members who have industry expertise and a strong track record of research and publication in the field of marketing analytics.
The Graduate Certificate in B2B Marketing Analytics is a great option for students who are interested in pursuing a career in marketing analytics, but do not have a background in statistics or data science.
The program is designed to be flexible, with online and on-campus delivery options available to accommodate different learning styles and schedules.
The Graduate Certificate in B2B Marketing Analytics is a valuable addition to any graduate's resume, demonstrating a commitment to lifelong learning and a willingness to develop new skills in a rapidly changing business environment.

Why this course?

Graduate Certificate in B2B Marketing Analytics holds immense significance in today's market, where data-driven decision-making has become the norm. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK consider data analysis to be a key skill for success. Moreover, a report by the Institute of Direct Marketing (IDMA) states that 70% of B2B marketers in the UK use data analytics to measure campaign effectiveness.
Statistics Percentage
Marketers who consider data analysis a key skill 85%
B2B marketers who use data analytics to measure campaign effectiveness 70%

Who should enrol in Graduate Certificate in B2B Marketing Analytics?

Ideal Audience for Graduate Certificate in B2B Marketing Analytics Are you a marketing professional looking to upskill in data-driven decision making?
Professionals with 2+ years of experience in B2B marketing Typically earn between £35,000-£60,000 per annum in the UK, with 75% of marketers reporting a need for more data analysis skills.
Those interested in digital marketing and analytics Can benefit from learning how to measure campaign effectiveness, optimize marketing strategies, and drive business growth through data-driven insights.
Business owners and entrepreneurs Can apply the skills learned to inform business decisions, improve customer engagement, and increase revenue through targeted marketing campaigns.