Global Certificate in Strategic Marketing Analytics for MBAs

Monday, 16 February 2026 11:58:44

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing Analytics

is designed for MBA students seeking to develop data-driven skills. This program equips learners with the tools to analyze market trends, customer behavior, and competitor activity. Some of the key topics include data visualization, predictive modeling, and campaign optimization. By mastering these skills, participants can drive business growth and improve decision-making. The course is ideal for those looking to enhance their marketing expertise and stay ahead in the industry. To learn more about this program and how it can benefit your career, explore the course details today.

Strategic Marketing Analytics is a game-changing certification for MBAs, empowering them to drive business growth through data-driven decision making. This comprehensive course equips students with the skills to analyze complex market trends, identify opportunities, and develop targeted marketing strategies. By mastering strategic marketing analytics, participants can drive business outcomes and enhance their career prospects in the competitive marketing landscape. Unique features of the course include real-world case studies, interactive simulations, and access to a global network of marketing professionals. With strategic marketing analytics, MBAs can unlock new career opportunities and stay ahead of the curve in the ever-evolving marketing industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Analysis for Marketing Decisions •
Marketing Mix Modeling •
Customer Segmentation and Profiling •
Predictive Analytics for Marketing •
Big Data Analytics in Marketing •
Text Analytics for Marketing Insights •
Social Media Analytics and Measurement •
Web Analytics and Conversion Rate Optimization •
Data Visualization for Marketing Communication •
Marketing Attribution Modeling and Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in Strategic Marketing Analytics for MBAs

The Global Certificate in Strategic Marketing Analytics for MBAs is a comprehensive program designed to equip students with the necessary skills to analyze and interpret complex marketing data, making informed strategic decisions.
Upon completion of the program, students will have gained a deep understanding of marketing analytics, data visualization, and statistical modeling, enabling them to drive business growth and competitiveness in today's data-driven market landscape.
The program's learning outcomes focus on developing a range of skills, including data analysis, interpretation, and communication, as well as the ability to apply marketing analytics to real-world business problems.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications.
Industry relevance is a key aspect of the program, with many organizations recognizing the value of marketing analytics in driving business success.
By completing the Global Certificate in Strategic Marketing Analytics for MBAs, students can enhance their career prospects and stay ahead of the curve in a rapidly changing business environment.
The program is designed to be flexible and accessible, with many institutions offering online and part-time options to suit different learning styles and schedules.
As a result, the Global Certificate in Strategic Marketing Analytics for MBAs is an attractive option for MBAs and other professionals looking to upskill and reskill in the field of marketing analytics.
The program's focus on strategic marketing analytics also makes it relevant to a wide range of industries, including finance, retail, and healthcare, where data-driven decision-making is becoming increasingly important.
By combining theoretical knowledge with practical skills and real-world experience, the Global Certificate in Strategic Marketing Analytics for MBAs provides students with a solid foundation for a successful career in marketing analytics.

Why this course?

Global Certificate in Strategic Marketing Analytics holds immense significance for MBAs in today's market, where data-driven decision-making has become the norm. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK consider data analysis to be a key skill for success (Source: CIM, 2020). This highlights the importance of having a solid understanding of marketing analytics in the industry. | Year | Number of Marketers Using Data Analysis | | --- | --- | | 2019 | 73% | | 2020 | 81% | | 2021 | 85% |

Who should enrol in Global Certificate in Strategic Marketing Analytics for MBAs?

Ideal Audience for Global Certificate in Strategic Marketing Analytics for MBAs Are you an MBA student looking to enhance your career prospects in the UK's competitive marketing landscape?
Demographics: Typically, our ideal candidates are postgraduate MBAs aged 25-40, with a strong academic background in business and marketing, and a desire to gain practical skills in data-driven decision making.
Career Goals: Our ideal candidates are looking to secure senior roles in marketing analytics, such as marketing manager or business analyst, and are eager to apply their knowledge of data analysis and interpretation to drive business growth in the UK's fast-paced marketing environment.
Skills and Experience: Typically, our ideal candidates have a solid understanding of marketing principles, data analysis tools such as Excel and SQL, and experience working with large datasets. They are also familiar with marketing analytics software and have a keen eye for detail.
Industry Recognition: In the UK, the demand for marketing analytics professionals is on the rise, with the Chartered Institute of Marketing predicting a 10% increase in demand for marketing managers by 2025.