Global Certificate in Services Marketing Strategy

Saturday, 14 February 2026 22:54:44

International applicants and their qualifications are accepted

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Overview

Overview

Services Marketing Strategy

is a globally recognized program designed for professionals seeking to enhance their skills in delivering exceptional customer experiences.
Developing a deep understanding of the service marketing mix, this certificate program equips learners with the knowledge to create value for customers and drive business growth.
By focusing on key areas such as service quality, customer relationship management, and market research, participants gain the expertise needed to stay ahead in the competitive services market.
Some of the key topics covered include service blueprinting, customer journey mapping, and service quality measurement.
With a strong emphasis on practical application, this certificate program is ideal for marketing professionals, business owners, and entrepreneurs looking to upgrade their skills and take their services to the next level.
Explore the world of services marketing strategy and discover how to create lasting customer connections and drive business success.

Services Marketing Strategy is a comprehensive course that equips learners with the skills to develop and implement effective marketing strategies for service-based businesses. By gaining a deep understanding of the service marketing mix, learners will be able to identify opportunities and threats in the market, analyze customer needs, and create targeted marketing campaigns. The course highlights the importance of building strong relationships with customers, managing service quality, and leveraging technology to enhance customer experience. With a Global Certificate in hand, learners can expect career prospects in various industries, including hospitality, healthcare, and finance.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis •
• Service Quality Management •
• Customer Relationship Management •
• Branding and Positioning •
• Pricing Strategies •
• Service Mix and Portfolio Management •
• Competitive Analysis and Strategy •
• Digital Marketing for Services •
• Service Operations and Logistics Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in Services Marketing Strategy

The Global Certificate in Services Marketing Strategy is a comprehensive program designed to equip learners with the knowledge and skills required to succeed in the services marketing field.
This certificate program focuses on teaching learners how to develop and implement effective services marketing strategies that drive business growth and customer satisfaction.
Upon completion of the program, learners can expect to gain a deep understanding of services marketing principles, including market analysis, segmentation, targeting, and positioning.
They will also learn how to create and execute marketing campaigns that meet the needs of diverse customer segments and drive business results.
The program covers a range of topics, including services marketing research, branding, and customer experience management.
Learners will also develop skills in data analysis, market segmentation, and competitive analysis, which are essential for making informed business decisions.
The duration of the Global Certificate in Services Marketing Strategy program varies depending on the institution offering it, but it typically takes several months to complete.
Learners can expect to spend around 6-12 months studying the program, which includes coursework, assignments, and a final project.
The program is designed to be flexible and can be completed online or on-campus, making it accessible to learners from around the world.
Industry relevance is a key aspect of the Global Certificate in Services Marketing Strategy program, as it prepares learners for careers in services marketing and related fields.
Learners can expect to find job opportunities in a range of industries, including hospitality, healthcare, finance, and technology.
The program is also relevant to entrepreneurs and small business owners who want to develop a services marketing strategy for their business.
Overall, the Global Certificate in Services Marketing Strategy is a valuable program that provides learners with the knowledge and skills required to succeed in the services marketing field.
It is an excellent choice for anyone looking to launch or grow a services-based business, or for those who want to advance their careers in services marketing.

Why this course?

Global Certificate in Services Marketing Strategy is highly significant in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that services marketing is crucial for business success. Moreover, a report by the Centre for Retail Research states that the UK retail industry is expected to grow by 3.5% in 2023, driven largely by services marketing.
Services Marketing Trends UK Statistics
Increased focus on customer experience 71% of UK consumers consider customer experience when making purchasing decisions (Source: CIM)
Growing demand for digital services Digital services account for 25% of UK retail sales (Source: Centre for Retail Research)
Importance of data-driven marketing 85% of UK marketers use data to inform their marketing strategies (Source: CIM)

Who should enrol in Global Certificate in Services Marketing Strategy?

Ideal Audience for Global Certificate in Services Marketing Strategy Our target audience includes ambitious professionals seeking to enhance their skills in services marketing strategy, particularly those working in the UK's growing services sector.
Industry Background Professionals with a background in business, marketing, or a related field, with at least 2 years of experience in services marketing, are ideal candidates. In the UK, this translates to approximately 250,000 individuals working in services-related roles, with a growth rate of 3.5% per annum.
Career Goals Our target audience is driven by a desire to advance their careers, with 70% aiming to take on senior roles or start their own businesses within the next 5 years. In the UK, this aligns with the government's goal of increasing entrepreneurship and small business growth.
Learning Style Our ideal learner is self-motivated, with a willingness to learn and apply new skills. They value flexibility in their learning schedule, with 60% preferring online or part-time courses to balance their work and personal responsibilities.