Global Certificate in Qualitative Market Research Techniques for MBA

Tuesday, 17 February 2026 17:52:33

International applicants and their qualifications are accepted

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Overview

Overview

Qualitative Market Research Techniques

is a crucial skill for MBA students to master, enabling them to gain a deeper understanding of consumer behavior and preferences.

Through this Global Certificate program, learners will develop the expertise to design, conduct, and analyze qualitative research studies, providing valuable insights for business decision-making.

By focusing on techniques such as focus groups, interviews, and content analysis, participants will learn to collect and interpret rich, qualitative data that can inform product development, marketing strategies, and customer engagement.

Some key takeaways from the program include:

Developing effective research questions and protocols Analyzing and interpreting qualitative data Communicating research findings to stakeholders

By acquiring these skills, MBA students will be well-equipped to drive business growth and innovation through data-driven decision-making.

Explore the Global Certificate in Qualitative Market Research Techniques today and take the first step towards unlocking the power of qualitative research.

Qualitative Market Research Techniques are a crucial tool for MBA students to gain a deeper understanding of consumer behavior and market trends. This Global Certificate course equips you with the skills to design, implement, and analyze qualitative research studies, providing valuable insights for business decision-making. By mastering qualitative market research techniques, you'll enhance your career prospects in the field of marketing, research, and consulting. The course features expert instructors, real-world case studies, and a supportive learning environment, allowing you to develop your critical thinking and problem-solving skills. Upon completion, you'll be equipped to drive business growth and innovation.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Qualitative Research Methods: Understanding the Basics •
• Ethnographic Research: Observing Human Behavior •
• Focus Groups: Group Discussions for Data Collection •
• In-Depth Interviews: Semi-Structured Conversations •
• Content Analysis: Analyzing Texts and Images •
• Case Study Research: In-Depth Analysis of a Single Case •
• Phenomenology: Exploring People's Experiences and Perceptions •
• Grounded Theory: Developing Theoretical Frameworks •
• Narrative Research: Studying Stories and Life Histories

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in Qualitative Market Research Techniques for MBA

The Global Certificate in Qualitative Market Research Techniques for MBA is a specialized program designed to equip students with the skills and knowledge required to conduct effective qualitative market research.
This program is ideal for MBA students who want to gain a deeper understanding of market research techniques and their application in real-world scenarios.
Through this certificate, students will learn how to design and implement qualitative research studies, analyze data, and interpret results.
The learning outcomes of this program include the ability to conduct in-depth interviews, focus groups, and observational studies, as well as analyze and interpret qualitative data.
The program is typically completed in 6-12 months and can be taken online or on-campus, depending on the institution offering the program.
The duration of the program allows students to balance their academic responsibilities with the demands of market research.
The Global Certificate in Qualitative Market Research Techniques for MBA is highly relevant to the industry, as many companies rely on qualitative research to inform their marketing strategies and product development.
By completing this program, students will gain a competitive edge in the job market and be able to apply their knowledge and skills in a variety of industries, including finance, healthcare, and technology.
The program is also relevant to the field of market research, as it provides students with the skills and knowledge required to conduct high-quality qualitative research studies.
Overall, the Global Certificate in Qualitative Market Research Techniques for MBA is a valuable addition to any MBA program, providing students with the skills and knowledge required to succeed in the field of market research.

Why this course?

Global Certificate in Qualitative Market Research Techniques holds immense significance in today's market, particularly in the UK. According to a survey by the Market Research Society, 75% of UK businesses use market research to inform their strategic decisions, with 60% of respondents citing qualitative research as a key component of their approach.
Method Percentage
Focus Groups 40%
Interviews 30%
Online Surveys 20%
Observational Studies 10%

Who should enrol in Global Certificate in Qualitative Market Research Techniques for MBA?

Ideal Audience for Global Certificate in Qualitative Market Research Techniques for MBA Are you an aspiring MBA student looking to enhance your skills in market research? Do you want to gain a competitive edge in the job market with a globally recognized qualification?
Demographics: Our ideal candidate is typically a UK-based MBA student or recent graduate, aged 25-35, with a strong interest in marketing and business. According to a survey by the Chartered Institute of Marketing, 75% of UK marketers believe that qualitative research is essential for making informed business decisions.
Career Goals: Our ideal candidate is looking to pursue a career in market research, brand management, or a related field. The UK's market research industry is worth £2.5 billion, with over 10,000 companies employing market researchers. By completing this certificate, you'll be able to demonstrate your expertise in qualitative market research techniques and increase your chances of securing a job in this field.
Prerequisites: No prior experience in market research is required, but a basic understanding of business principles and marketing concepts is beneficial. Our course is designed to be accessible to students from diverse backgrounds, and we offer flexible learning options to accommodate your schedule.