Global Certificate in Programmatic Ad Buying

Friday, 13 February 2026 17:09:57

International applicants and their qualifications are accepted

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Overview

Overview

Programmatic Ad Buying

is a rapidly evolving field that enables businesses to automate their ad purchasing processes, increasing efficiency and reducing costs. This Global Certificate in Programmatic Ad Buying is designed for professionals seeking to upskill in this area, focusing on the technical and strategic aspects of programmatic advertising.

Learn how to leverage data and technology to optimize ad campaigns, manage supply-side and demand-side platforms, and negotiate with publishers and ad exchanges.

Develop your skills in areas such as ad targeting, bidding strategies, and campaign optimization, and gain a deeper understanding of the programmatic ecosystem.

By completing this certificate program, you'll be equipped to drive business growth through data-driven decision making and stay ahead of the competition in the rapidly changing digital landscape.

Take the first step towards a career in programmatic ad buying and explore this comprehensive certificate program today!

Programmatic Ad Buying is a game-changer in the digital marketing landscape, offering a comprehensive understanding of automated ad buying. This Global Certificate program equips you with the skills to navigate the complex world of programmatic advertising, programmatic ad buying, and data-driven decision making. Key benefits include enhanced career prospects, improved ROI, and increased efficiency. You'll learn from industry experts and gain hands-on experience with leading ad exchanges and supply-side platforms. Unique features include data analysis and targeting strategies, ensuring you're equipped to drive business growth in the ever-evolving digital market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Programmatic Advertising Fundamentals •
• Ad Exchange and Supply-Side Platforms (SSPs) •
• Demand-Side Platforms (DSPs) and Ad Exchanges •
• Real-Time Bidding (RTB) and Auction Models •
• Targeting Strategies and Data Management •
• Ad Format Optimization and Yield Management •
• Mobile and Video Programmatic Advertising •
• Cross-Device and Cross-Channel Targeting •
• Ad Verification and Measurement Techniques •
• Programmatic Pricing Models and Yield Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in Programmatic Ad Buying

The Global Certificate in Programmatic Ad Buying is a comprehensive course designed to equip students with the knowledge and skills required to succeed in the rapidly evolving digital advertising landscape.
This program is tailored to provide learners with a solid understanding of programmatic ad buying, including the technical, strategic, and creative aspects of the field.
Upon completion of the course, students will be able to demonstrate their expertise in programmatic ad buying, including the ability to analyze data, optimize campaigns, and measure ROI.
The duration of the course is typically 12 weeks, with a mix of online and offline sessions to ensure that learners can balance their studies with their existing commitments.
The course is highly relevant to the digital advertising industry, with a focus on the latest trends, technologies, and best practices in programmatic ad buying.
Industry professionals and experts will be involved in teaching and mentoring throughout the course, providing learners with valuable insights and practical advice.
The course is designed to be flexible and accessible, with a range of learning materials and resources available online, including video lectures, case studies, and interactive exercises.
By the end of the course, learners will have gained the skills and knowledge required to succeed in a career in programmatic ad buying, including the ability to work with major ad exchanges, supply-side platforms, and demand-side platforms.
The course is also relevant to those looking to transition into a career in digital advertising, providing a solid foundation in the technical, strategic, and creative aspects of the field.
Overall, the Global Certificate in Programmatic Ad Buying is an excellent choice for anyone looking to launch or advance their career in digital advertising, with a focus on the latest trends, technologies, and best practices in programmatic ad buying.

Why this course?

Global Certificate in Programmatic Ad Buying holds immense significance in today's digital landscape, particularly in the UK. According to Google Charts, the UK's digital advertising market is projected to reach £14.8 billion by 2025, with programmatic ad buying playing a crucial role in this growth.
Year Programmatic Ad Buying Market Share
2020 34.6%
2021 37.1%
2022 40.5%
2023 43.2%
2024 45.9%
2025 48.6%

Who should enrol in Global Certificate in Programmatic Ad Buying ?

Ideal Audience for Global Certificate in Programmatic Ad Buying Are you a digital marketing professional looking to expand your skills in the UK?
Digital Marketing Professionals With a growing demand for programmatic ad buying in the UK, this certificate is perfect for those working in digital marketing, seeking to enhance their skills and stay ahead of the competition.
Marketing Managers Marketing managers in the UK can benefit from this certificate, as it provides a comprehensive understanding of programmatic ad buying, enabling them to make data-driven decisions and optimize their marketing campaigns.
Data Analysts Data analysts in the UK can also benefit from this certificate, as it provides a solid foundation in programmatic ad buying, allowing them to analyze and interpret data to inform marketing strategies.
Digital Agencies Digital agencies in the UK can benefit from this certificate, as it provides a comprehensive understanding of programmatic ad buying, enabling them to deliver high-quality services to their clients and stay competitive in the market.