Global Certificate in Marketing Metrics and Analytics for MBAs

Tuesday, 17 February 2026 21:11:16

International applicants and their qualifications are accepted

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Overview

Overview

The Global Certificate in Marketing Metrics and Analytics is designed specifically for MBA students, providing them with the skills to measure and analyze marketing performance.

By the end of this program, learners will be able to measure the effectiveness of marketing campaigns, analyze data to inform business decisions, and optimize marketing strategies.

This certificate program focuses on the application of marketing metrics and analytics in real-world business scenarios, helping learners develop a data-driven approach to marketing.

With this certificate, learners will gain a deeper understanding of marketing metrics and analytics, enabling them to make informed decisions and drive business growth.

Are you an MBA student looking to enhance your marketing skills? Explore the Global Certificate in Marketing Metrics and Analytics today and discover how data-driven marketing can benefit your career.

Marketing Metrics and Analytics is a crucial skill for MBAs, and our Global Certificate program is designed to equip you with the knowledge and tools to measure and analyze marketing performance. By mastering Marketing Metrics and Analytics, you'll gain a deeper understanding of how to track key performance indicators (KPIs), create data-driven marketing strategies, and drive business growth. With this certificate, you'll enjoy career prospects in data-driven marketing roles, and have the flexibility to work in various industries. Unique features of the course include hands-on experience with industry-leading tools and a focus on practical application.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Data Analysis for Marketing Metrics •
• Marketing Mix Modeling •
• Customer Journey Mapping •
• Web Analytics and Tracking •
• Predictive Analytics for Marketing •
• Data Visualization for Insights •
• ROI and Return on Investment Analysis •
• Marketing Automation and Optimization •
• Big Data and Analytics for Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in Marketing Metrics and Analytics for MBAs

The Global Certificate in Marketing Metrics and Analytics for MBAs is a specialized program designed to equip business leaders with the skills necessary to measure, analyze, and interpret marketing performance.
This certificate program focuses on providing learners with a comprehensive understanding of marketing metrics and analytics, enabling them to make data-driven decisions that drive business growth.
The program covers a range of topics, including marketing mix modeling, customer lifetime value, and return on investment (ROI) analysis, as well as data visualization and communication techniques.
By the end of the program, learners will be able to apply marketing metrics and analytics to real-world business problems, driving business outcomes and improving marketing effectiveness.
The Global Certificate in Marketing Metrics and Analytics for MBAs is a highly relevant and industry-recognized credential, with applications in a wide range of industries, including finance, retail, and technology.
The program is designed to be completed in a short duration of 3-6 months, making it an ideal option for busy professionals looking to upskill or reskill in marketing metrics and analytics.
The program is delivered through a combination of online and offline learning, with access to a range of resources, including video lectures, case studies, and interactive exercises.
The Global Certificate in Marketing Metrics and Analytics for MBAs is a valuable addition to any MBA program, providing learners with a competitive edge in the job market and a deeper understanding of marketing metrics and analytics.
By gaining a Global Certificate in Marketing Metrics and Analytics for MBAs, learners can demonstrate their expertise in marketing metrics and analytics, enhancing their career prospects and business outcomes.

Why this course?

Global Certificate in Marketing Metrics and Analytics is a highly sought-after qualification for MBAs in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for business success. This highlights the importance of having a solid understanding of marketing metrics and analytics.
Key Statistics UK Marketing Industry
Number of marketers in the UK: 1.8 million Source: CIM
Percentage of marketers who use data analytics: 60% Source: CIM
Average salary for marketers in the UK: £43,000 Source: CIM

Who should enrol in Global Certificate in Marketing Metrics and Analytics for MBAs?

Ideal Audience for Global Certificate in Marketing Metrics and Analytics for MBAs Marketing professionals and MBAs seeking to upskill in data-driven decision making, with a focus on UK-based businesses that invest £1.3 billion annually in digital marketing.
Key Characteristics: Professionals with 2+ years of experience in marketing, finance, or a related field, holding an MBA or equivalent qualification, and familiar with UK marketing regulations such as GDPR and PECR.
Career Goals: To enhance career prospects in marketing management, data analysis, or business strategy, with a focus on driving business growth through data-informed decision making in the UK's competitive market.
Prerequisites: Basic understanding of marketing principles, data analysis tools (e.g., Excel, Tableau), and UK marketing regulations. Prior experience with marketing metrics and analytics is desirable.