Global Certificate in Market Segmentation and Targeting

Saturday, 14 February 2026 08:16:01

International applicants and their qualifications are accepted

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Overview

Overview

Market Segmentation and Targeting

is a crucial concept in business strategy that helps organizations identify and cater to specific customer groups. This global certificate program is designed for marketing professionals and business leaders who want to understand how to segment markets, analyze customer needs, and develop effective targeting strategies.

By learning about market segmentation and targeting, you'll gain insights into how to create targeted marketing campaigns that drive sales and revenue growth. You'll also learn how to analyze customer data, identify market trends, and develop competitive strategies.

Our program covers key topics such as market research, customer profiling, segmentation techniques, and targeting strategies. You'll also learn how to measure the effectiveness of your marketing campaigns and make data-driven decisions.

Whether you're looking to launch a new product, expand into new markets, or improve your existing marketing efforts, this global certificate program will provide you with the knowledge and skills you need to succeed.

So why wait? Enroll in our Market Segmentation and Targeting program today and start developing the skills you need to drive business growth and success.

Market Segmentation and Targeting is a crucial skill for any business professional. This Global Certificate program equips you with the knowledge to identify and target specific customer groups, increasing sales and revenue. By learning how to analyze market trends, customer behavior, and competitor activity, you'll gain a competitive edge in the industry. The course covers market research methods, segmentation techniques, and targeting strategies, ensuring you can effectively reach and engage with your ideal customer. With this certificate, you'll enjoy improved career prospects and enhanced job opportunities in marketing, sales, and business development.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Market Research and Analysis •
Customer Profiling and Segmentation •
Market Size Estimation and Trend Analysis •
Competitor Analysis and Benchmarking •
Target Market Selection and Prioritization •
Market Positioning and Branding Strategies •
Pricing and Product Development •
Distribution Channels and Logistics •
Marketing Mix and Communication Plans •
Performance Measurement and Evaluation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in Market Segmentation and Targeting

The Global Certificate in Market Segmentation and Targeting is a comprehensive program designed to equip students with the knowledge and skills required to effectively identify, analyze, and target specific market segments.
This certificate program is typically offered by top business schools and institutions worldwide, and its duration can vary from a few months to a year, depending on the institution and the student's prior experience.
Upon completion of the program, students can expect to gain a deep understanding of market segmentation and targeting strategies, including market research, competitor analysis, and customer profiling.
The learning outcomes of this certificate program include the ability to analyze market data, identify market trends, and develop effective marketing strategies that cater to specific target audiences.
The program also covers topics such as market segmentation, target market selection, positioning, and pricing, as well as the use of digital marketing channels to reach target audiences.
Industry relevance is a key aspect of this certificate program, as it provides students with the skills and knowledge required to succeed in today's competitive business environment.
By completing the Global Certificate in Market Segmentation and Targeting, students can enhance their career prospects in marketing, business development, and management, and stay ahead of the curve in terms of industry trends and best practices.
The program is highly relevant to industries such as retail, finance, healthcare, and technology, where market segmentation and targeting are critical components of successful business strategies.
Overall, the Global Certificate in Market Segmentation and Targeting is an excellent choice for individuals looking to advance their careers in marketing and business, and stay competitive in today's fast-paced business environment.

Why this course?

Global Certificate in Market Segmentation and Targeting holds immense significance in today's market, where businesses are constantly seeking to optimize their strategies and maximize profits. According to a survey conducted by the Centre for Retail Research, the UK retail industry is expected to reach £1.4 trillion by 2025, with market segmentation playing a crucial role in achieving this growth.
Market Segmentation UK Retail Industry Growth (2020-2025)
Demographic Segmentation 10.3%
Psychographic Segmentation 9.5%
Geographic Segmentation 8.2%
Behavioral Segmentation 7.9%

Who should enrol in Global Certificate in Market Segmentation and Targeting ?

Ideal Audience for Global Certificate in Market Segmentation and Targeting This course is designed for marketing professionals, business owners, and entrepreneurs who want to gain a deeper understanding of market segmentation and targeting strategies.
Key Characteristics: - Age: 25-45 years old
Industry Experience: - 2-5 years of experience in marketing, sales, or a related field
Education: - Bachelor's degree in marketing, business, or a related field
Location: - UK-based professionals, with a focus on London and other major cities
Career Goals: - To develop effective market segmentation and targeting strategies to drive business growth and revenue