Global Certificate in MBA in Strategic Event Marketing

Tuesday, 17 February 2026 19:32:21

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Strategic Event Marketing

is a rapidly growing field that requires professionals to plan and execute successful events. This Global Certificate in MBA in Strategic Event Marketing is designed for individuals who want to develop the skills and knowledge needed to excel in this field.

With a focus on strategic planning, marketing, and execution, this program will help you understand how to create memorable events that drive business results.

Targeted at event professionals, marketers, and entrepreneurs, this certificate program covers topics such as event strategy, marketing, and management, as well as financial planning and budgeting.

By completing this program, you will gain the skills and confidence to create and execute successful events that meet the needs of your target audience.

Take the first step towards a career in strategic event marketing and explore this program further to learn more about how it can help you achieve your goals.

Strategic Event Marketing is the backbone of modern marketing, and our Global Certificate in MBA in Strategic Event Marketing will equip you with the skills to excel in this field. This course offers a unique blend of theoretical knowledge and practical experience, allowing you to develop a comprehensive understanding of event marketing strategies, tactics, and best practices. With strategic event marketing, you'll learn how to create engaging experiences that drive business results, and our expert faculty will guide you through the process. Upon completion, you'll enjoy career prospects in top event management companies, and a competitive salary package.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Marketing Research and Analysis •
Brand Management and Positioning •
Event Planning and Execution •
Digital Marketing and Promotion •
Event Measurement and Evaluation •
Strategic Partnerships and Sponsorships •
Experiential Marketing and Activation •
Social Media Marketing and Engagement •
Event Management Software and Technology •
Global Event Marketing Trends and Best Practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in MBA in Strategic Event Marketing

The Global Certificate in MBA in Strategic Event Marketing is a specialized program designed to equip students with the knowledge and skills required to succeed in the event marketing industry.
This program focuses on teaching students how to develop and implement effective event marketing strategies that drive business results,
including event planning, marketing, and management.
Through a combination of theoretical and practical learning, students will gain a deep understanding of the strategic event marketing process,
from conceptualization to execution.
The program covers topics such as event marketing research, target audience analysis, event promotion and management,
and event evaluation and measurement.
By the end of the program, students will be able to apply their knowledge and skills to develop and execute successful event marketing campaigns that meet business objectives.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications.
The program is designed to be flexible and can be completed part-time or full-time, making it accessible to working professionals and students alike.
The Global Certificate in MBA in Strategic Event Marketing is highly relevant to the event marketing industry,
as it provides students with the skills and knowledge required to succeed in this fast-paced and competitive field.
Many employers recognize the value of this certification and look for candidates with this qualification when hiring for event marketing roles.
The program is also recognized by professional associations such as the International Live Events Association (ILEA) and the National Association of Catering and Events (NACE).
Overall, the Global Certificate in MBA in Strategic Event Marketing is an excellent choice for individuals looking to launch or advance their careers in event marketing.

Why this course?

Global Certificate in MBA in Strategic Event Marketing holds immense significance in today's market, particularly in the UK. According to a survey by the Association of British Event Organisers (ABEO), the events industry in the UK is projected to reach £43.6 billion by 2025, with a growth rate of 4.5% per annum. This growth is driven by increasing demand for experiential marketing, corporate events, and social responsibility initiatives.
Year Projected Value (£ billion)
2020 34.8
2021 36.2
2022 38.5
2023 40.8
2024 43.1
2025 43.6

Who should enrol in Global Certificate in MBA in Strategic Event Marketing ?

Ideal Audience for Global Certificate in MBA in Strategic Event Marketing Are you a marketing professional looking to enhance your skills in event management? Do you want to stay ahead of the curve in the UK's competitive events industry?
Demographics: Our target audience includes marketing professionals, event coordinators, and business owners aged 25-45, with a minimum of 2 years of experience in the events industry. In the UK, this translates to approximately 12,000 event managers and coordinators, with a growth rate of 10% per annum.
Career Goals: Our ideal learners aim to acquire strategic event marketing skills to advance their careers, with 60% seeking leadership roles and 40% looking to start their own events businesses. In the UK, this aligns with the National Careers Service's prediction of a 15% increase in event management jobs by 2025.
Education and Background: Our learners typically hold a bachelor's degree in marketing, business, or a related field, with many having prior experience in the events industry. In the UK, this aligns with the requirements of the Institute of Marketing's Certified Marketing Professional (CMP) qualification.