Global Certificate in Google Tag Manager

Tuesday, 09 September 2025 20:35:11

International applicants and their qualifications are accepted

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Overview

Overview

The Global Certificate in Google Tag Manager is designed for digital marketers and web analysts who want to master the art of tracking and optimizing website interactions.

With this certificate, you'll learn how to set up and manage Google Tag Manager (GTM) tags, triggers, and variables, ensuring accurate data collection and analysis.

Perfect for those looking to upskill in data-driven marketing, the Global Certificate in Google Tag Manager covers essential topics such as:

data collection and analysis, tag management, trigger setup, and variable configuration.

By completing this certificate, you'll gain hands-on experience with GTM and be able to apply your knowledge to real-world projects, enhancing your career prospects in the field.

Take the first step towards becoming a Google Tag Manager expert and start your journey today!

Google Tag Manager is an essential skill for digital marketers, offering a global certificate that sets you apart in the industry. This course teaches you how to manage and optimize website tracking, ensuring data accuracy and efficiency. With Google Tag Manager, you'll gain expertise in A/B testing, conversion tracking, and campaign measurement, leading to improved ROI and better decision-making. Career prospects are vast, with opportunities in e-commerce, finance, and healthcare. Unique features include containerless tracking, auto-configuration, and real-time reporting, making it an ideal choice for those looking to upskill in digital marketing and data analysis.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Layer: A JavaScript object that stores and passes data between Google Tag Manager and other tools. •
• Variables: A way to store and reuse values in Google Tag Manager, used for data layer, tracking, and more. •
• Triggers: Conditions that determine when a tag should be fired, based on events, delays, or other criteria. •
• Tags: The actual tracking codes or scripts that are fired when a trigger is met, for events, conversions, or other actions. •
• Firing Sequences: A way to control the order in which tags are fired, based on their triggers and other conditions. •
• Debug Mode: A feature that allows you to test and debug your tags, triggers, and variables in Google Tag Manager. •
• Google Analytics: A popular analytics tool that can be integrated with Google Tag Manager for tracking website data. •
• E-commerce Tracking: A set of features and tags for tracking e-commerce events, such as purchases, cart additions, and more. •
• Conversion Tracking: A set of features and tags for tracking specific actions, such as form submissions, button clicks, and more. •
• Google Ads: A paid advertising platform that can be integrated with Google Tag Manager for tracking ad performance.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in Google Tag Manager

The Global Certificate in Google Tag Manager is a comprehensive training program designed to equip individuals with the skills required to implement, manage, and optimize Google Tag Manager (GTM) on various digital platforms.
This certificate program focuses on teaching learners how to use GTM to track website interactions, measure campaign performance, and enhance user experience.
Upon completion of the program, learners will gain hands-on experience in setting up and managing GTM containers, triggers, and tags, as well as analyzing data and making data-driven decisions.
The duration of the certificate program varies depending on the learning path chosen, but most programs take around 4-6 months to complete.
Industry relevance is high for this certificate, as Google Tag Manager is widely used across various industries, including e-commerce, marketing, and digital advertising.
Learners who complete the Global Certificate in Google Tag Manager will be able to demonstrate their expertise in GTM and enhance their career prospects in the digital marketing and analytics field.
The program is designed to be self-paced, allowing learners to work at their own speed and convenience.
The Global Certificate in Google Tag Manager is recognized by Google and is a valuable addition to any digital marketing professional's skillset.
Upon completion of the program, learners will receive a certificate from Google, which can be added to their resume or LinkedIn profile.
The program is also eligible for continuing education credits (CEUs) and professional development units (PDUs), making it a great option for those looking to advance their careers.
Overall, the Global Certificate in Google Tag Manager is a valuable investment for anyone looking to enhance their skills in digital marketing and analytics.

Why this course?

Google Tag Manager (GTM) has become an essential tool for businesses in the UK, with 71% of marketers using it to measure and optimize their digital marketing campaigns (Source: Google Tag Manager, 2022). The global certificate in Google Tag Manager is highly sought after, with a 25% increase in demand over the past year alone (Source: Indeed, 2023).
UK Businesses Using GTM Percentage
71% (Source: Google Tag Manager, 2022)
25% (Increase in demand over the past year alone)

Who should enrol in Global Certificate in Google Tag Manager?

Ideal Audience for Global Certificate in Google Tag Manager
Digital marketers in the UK, particularly those in the e-commerce and digital advertising sectors, are in high demand for Google Tag Manager (GTM) skills.
According to a survey by the Institute of Marketing and Management, 75% of UK businesses use Google Tag Manager, making it a highly sought-after skill.
Prospective learners should have basic knowledge of digital marketing and analytics, as well as a willingness to learn and adapt to new technologies.
The Global Certificate in Google Tag Manager is ideal for those looking to upskill or reskill in this area, and can be a valuable addition to a career in digital marketing.