Global Certificate in Extended Marketing Mix and Market Segmentation

Sunday, 15 February 2026 17:45:22

International applicants and their qualifications are accepted

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Overview

Overview

Global Certificate in Extended Marketing Mix and Market Segmentation


This program is designed for marketing professionals and entrepreneurs who want to understand the extended marketing mix and its application in market segmentation.


The certificate focuses on teaching learners how to analyze customer needs, identify market trends, and develop effective marketing strategies.


Through a combination of theoretical knowledge and practical exercises, learners will gain insights into market research, target audience analysis, and competitive analysis.


By the end of the program, learners will be able to apply their knowledge to real-world marketing scenarios and develop a deeper understanding of the extended marketing mix.


Take the first step towards advancing your marketing career and explore the Global Certificate in Extended Marketing Mix and Market Segmentation today!

Global Certificate in Extended Marketing Mix and Market Segmentation is an ideal course for professionals seeking to enhance their marketing skills. This comprehensive program focuses on the extended marketing mix and market segmentation, providing in-depth knowledge of how to analyze and target specific customer groups. By completing this course, participants can gain a competitive edge in the job market, with career prospects in marketing, sales, and business development. Unique features include interactive case studies, real-world examples, and expert guest lectures. Upon completion, participants will receive a globally recognized certificate, demonstrating their expertise in market segmentation and extended marketing mix.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Market Research Methods
• Consumer Behavior
• Market Segmentation
• Target Market Identification
• Demographic Analysis
• Psychographic Analysis
• Geographic Segmentation
• Factual and Normative Theories
• Marketing Mix Strategies
• Branding and Positioning

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate in Extended Marketing Mix and Market Segmentation

The Global Certificate in Extended Marketing Mix and Market Segmentation is a comprehensive program designed to equip learners with the knowledge and skills required to succeed in today's competitive marketing landscape.
This certificate program focuses on the extended marketing mix, which includes the 4 Ps of marketing (product, price, place, and promotion), as well as other key elements such as market segmentation, target marketing, and digital marketing.
Through this program, learners will gain a deep understanding of how to analyze customer needs, identify market opportunities, and develop effective marketing strategies that drive business growth and profitability.
The program is designed to be completed in a short duration of 6-12 months, depending on the learner's prior experience and commitment level.
The Global Certificate in Extended Marketing Mix and Market Segmentation is highly relevant to the marketing industry, as it provides learners with the skills and knowledge required to succeed in a rapidly changing business environment.
The program is ideal for marketing professionals, entrepreneurs, and business owners who want to enhance their marketing skills and stay ahead of the competition.
Upon completion of the program, learners will receive a globally recognized certificate that can be added to their resume or LinkedIn profile, demonstrating their expertise in extended marketing mix and market segmentation.
The program is taught by experienced instructors who have a strong background in marketing and industry experience, ensuring that learners receive high-quality instruction and support throughout the program.
The Global Certificate in Extended Marketing Mix and Market Segmentation is offered by a leading educational institution, which is accredited by a recognized accrediting agency, ensuring that the program meets the highest standards of quality and relevance.
The program is designed to be flexible and accessible, with online and on-campus delivery options available to suit different learning styles and preferences.
Learners can expect to gain a range of skills and knowledge, including market research, competitive analysis, brand management, and digital marketing, among others.
The program is highly regarded by employers and industry professionals, who recognize the value of the skills and knowledge gained through the Global Certificate in Extended Marketing Mix and Market Segmentation.
Overall, the Global Certificate in Extended Marketing Mix and Market Segmentation is an excellent choice for anyone looking to enhance their marketing skills, stay ahead of the competition, and achieve business success in today's fast-paced marketing landscape.

Why this course?

Global Certificate in Extended Marketing Mix and Market Segmentation holds immense significance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that understanding market segmentation is crucial for developing effective marketing strategies (Source: CIM, 2020).
Market Segmentation Importance
Demographic Segmentation 80%
Psychographic Segmentation 70%
Behavioral Segmentation 60%

Who should enrol in Global Certificate in Extended Marketing Mix and Market Segmentation?

Ideal Audience for Global Certificate in Extended Marketing Mix and Market Segmentation This course is designed for marketing professionals and entrepreneurs who want to enhance their skills in extended marketing mix and market segmentation, particularly in the UK market.
Demographics The ideal candidate should be at least 25 years old, with a bachelor's degree in marketing, business, or a related field. In the UK, 45% of marketers are female, and 55% are male.
Career Stage This course is suitable for both entry-level and experienced marketers, including those in senior roles. In the UK, the average salary for a marketing manager is £43,000 per annum.
Industry The course is relevant to various industries, including retail, finance, and technology. In the UK, the retail sector accounts for 8.2% of GDP, and the finance sector accounts for 11.3%.
Learning Objectives Upon completing this course, learners will be able to apply the extended marketing mix and market segmentation techniques to develop effective marketing strategies, resulting in increased brand awareness and customer engagement in the UK market.