Executive Certificate in Web Analytics for Marketing

Friday, 13 February 2026 09:35:21

International applicants and their qualifications are accepted

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Overview

Overview

Web Analytics

is a crucial tool for marketers to measure and optimize their online performance. This Executive Certificate program is designed for marketing professionals who want to gain a deeper understanding of web analytics and its application in marketing strategies.

By completing this program, learners will gain the skills to analyze website data, track user behavior, and make data-driven decisions to improve marketing campaigns.

Some key concepts covered in the program include data analysis, SEO optimization, and digital marketing metrics. Learners will also learn how to use tools like Google Analytics to measure website performance and track user engagement.

Whether you're looking to advance your career or start a new role in marketing, this Executive Certificate in Web Analytics is an excellent way to demonstrate your expertise and stay ahead of the competition.

So why wait? Explore the world of web analytics today and take the first step towards becoming a more effective marketer.

Web Analytics is the backbone of any successful marketing strategy, and our Executive Certificate in Web Analytics for Marketing can help you unlock its full potential. By mastering the art of web analytics, you'll gain invaluable insights into customer behavior, preferences, and pain points, enabling you to make data-driven decisions that drive business growth. With this course, you'll learn how to track website performance, analyze user behavior, and measure the impact of marketing campaigns. You'll also develop skills in data visualization, reporting, and interpretation, making you a highly sought-after professional in the industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Collection and Measurement
• • Web Analytics Tools and Software
• • Data Analysis and Interpretation
• • Conversion Rate Optimization
• • User Behavior and Segmentation
• • A/B Testing and Experimentation
• • Data-Driven Decision Making
• • • Marketing Attribution Modeling
• • • Web Analytics for E-commerce

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Web Analytics for Marketing

The Executive Certificate in Web Analytics for Marketing is a specialized program designed to equip marketing professionals with the skills needed to measure and analyze website data effectively.
This program focuses on teaching students how to use web analytics tools to track website traffic, behavior, and conversion rates, and how to use this data to inform marketing strategies.
Upon completion of the program, students will be able to analyze website data, identify trends and patterns, and make data-driven decisions to improve marketing campaigns.
The program is typically completed in 4-6 months and consists of 6-8 modules, each covering a different aspect of web analytics, such as data collection, analysis, and reporting.
The Executive Certificate in Web Analytics for Marketing is highly relevant to the digital marketing industry, as more and more businesses are shifting their focus to online marketing.
By completing this program, marketing professionals can stay ahead of the curve and develop the skills needed to succeed in a rapidly changing digital landscape.
The program is designed for working professionals and can be completed on a part-time basis, making it ideal for those who need to balance work and education.
The Executive Certificate in Web Analytics for Marketing is offered by top universities and online education providers, and is recognized by employers and industry leaders as a mark of excellence in web analytics skills.
Upon completion of the program, students will receive a certificate and can expect to see a significant increase in their career prospects and earning potential.

Why this course?

Executive Certificate in Web Analytics for Marketing holds immense significance in today's digital landscape, particularly in the UK. According to Google Analytics, the average UK business website receives around 100,000 visits per month, with 70% of these visitors coming from mobile devices (Google Analytics, 2022). This highlights the importance of having a solid understanding of web analytics to optimize marketing strategies.
Key Statistics UK Web Analytics
Mobile Traffic 70%
Visits per Month 100,000
Conversion Rate 2.5%

Who should enrol in Executive Certificate in Web Analytics for Marketing?

Web Analytics Ideal Audience
Marketing professionals Those with a marketing background, particularly those in digital marketing roles, are ideal candidates for this Executive Certificate. In the UK, for example, 71% of marketers believe that data analysis is crucial to their job, highlighting the need for web analytics skills.
Digital marketers Digital marketers, including those in e-commerce, social media, and content marketing, can benefit from this certification. According to a survey by the Chartered Institute of Marketing, 62% of UK marketers believe that their organisation needs to improve its digital marketing skills, making web analytics a valuable asset.
Business owners Business owners and entrepreneurs who want to understand their customers' online behaviour and improve their marketing strategies can also benefit from this certification. In the UK, 45% of small businesses believe that data analysis is essential to their decision-making process, making web analytics a valuable skill.