Executive Certificate in Web Analytics for MBA Market Research

Friday, 13 February 2026 20:18:30

International applicants and their qualifications are accepted

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Overview

Overview

Web Analytics

is a crucial tool for MBA Market Research professionals to measure and analyze website data. This Executive Certificate program helps you understand how to interpret and apply web analytics to drive business decisions.

Gain insights into user behavior, track website performance, and optimize marketing strategies with our comprehensive curriculum.

Learn from industry experts and apply web analytics to real-world business scenarios, making you a valuable asset to any organization.

Develop skills in data analysis, reporting, and interpretation, and stay ahead of the competition in the ever-evolving digital landscape.

Take the first step towards unlocking the full potential of your website data and start your journey to becoming a web analytics expert today!

Web Analytics is a crucial skill for MBA Market Research professionals, and our Executive Certificate program is designed to equip you with the knowledge and tools to measure and analyze website data effectively. By gaining expertise in web analytics, you'll be able to web analytics drive business decisions, optimize marketing strategies, and stay ahead of the competition. With this course, you'll learn how to web analytics track website traffic, analyze user behavior, and measure campaign effectiveness. You'll also gain hands-on experience with industry-leading tools and software. Upon completion, you'll enjoy enhanced career prospects and increased earning potential in the field of market research.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Web Analytics Fundamentals •
• Data Collection and Measurement •
• Web Analytics Tools and Software •
• Data Analysis and Reporting •
• Conversion Rate Optimization •
• User Behavior and Segmentation •
• Web Analytics for E-commerce •
• Mobile and Social Media Analytics •
• Advanced Web Analytics Techniques •
• Web Analytics for Business Strategy

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Web Analytics for MBA Market Research

The Executive Certificate in Web Analytics for MBA Market Research is a specialized program designed to equip senior executives with the skills to analyze and interpret web analytics data to inform business decisions. This program is typically offered by top-tier business schools and institutions, and its learning outcomes focus on developing a deep understanding of web analytics principles, tools, and techniques, as well as the ability to apply them in a market research context. Upon completion of the program, participants will be able to analyze web analytics data to identify trends, patterns, and insights that can inform business strategy and drive growth. The duration of the program varies, but it is typically offered as an intensive, week-long or two-week program, allowing participants to quickly gain the knowledge and skills needed to succeed in web analytics. The Executive Certificate in Web Analytics for MBA Market Research is highly relevant to the marketing and business research industries, where the ability to analyze and interpret web analytics data is becoming increasingly important. By completing this program, participants will gain a competitive edge in the job market, as companies are looking for professionals who can effectively use web analytics data to drive business growth and innovation. The program is designed to be flexible, with online and on-campus options available, making it accessible to working professionals who need to balance their work and personal responsibilities. Overall, the Executive Certificate in Web Analytics for MBA Market Research is a valuable investment for senior executives looking to stay ahead of the curve in the rapidly evolving world of web analytics and market research.

Why this course?

Executive Certificate in Web Analytics is a highly sought-after credential for MBA market research professionals in today's digital landscape. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that data-driven decision-making is crucial for business success. With the rise of e-commerce and digital marketing, understanding web analytics has become a vital skill for any marketing professional.
Key Statistics UK Market Size
Number of UK marketers using web analytics tools 85%
Percentage of UK marketers who believe data-driven decision-making is crucial 75%
Average time spent by UK marketers on web analytics tasks 4 hours 22 minutes

Who should enrol in Executive Certificate in Web Analytics for MBA Market Research?

Web Analytics Ideal for MBA Market Research
Professionals seeking to enhance their skills in data-driven decision making Will benefit from this Executive Certificate, particularly those in the UK who are looking to boost their career prospects in the digital landscape.
Business leaders and managers looking to improve their understanding of online customer behavior In the UK, a recent survey found that 70% of businesses use data analytics to inform their marketing strategies, making this certificate an attractive option for those seeking to stay ahead of the curve.
Marketing and sales professionals seeking to measure the effectiveness of their online campaigns By gaining a deeper understanding of web analytics, these professionals can make data-driven decisions that drive business growth and revenue, as seen in the UK where e-commerce sales have increased by 14.3% in the past year.