Executive Certificate in Using Customer Opinions in Public Relations

Sunday, 15 February 2026 21:31:28

International applicants and their qualifications are accepted

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Overview

Overview

Customer opinions are a crucial aspect of public relations, and the Customer Opinions Executive Certificate program is designed to equip professionals with the skills to harness their power.


Through this program, learners will gain a deep understanding of how to collect, analyze, and utilize customer feedback to inform PR strategies and improve brand reputation.


Targeted at PR professionals and marketing specialists, the program covers topics such as social media listening, customer sentiment analysis, and crisis communication.


By the end of the program, learners will be able to develop effective PR campaigns that drive business results and foster strong customer relationships.


Don't miss out on this opportunity to elevate your skills and take your career to the next level. Explore the Customer Opinions Executive Certificate program today and discover how to unlock the full potential of customer opinions in public relations.

Customer Opinions play a vital role in shaping the public relations landscape, and the Executive Certificate in Using Customer Opinions in Public Relations is designed to equip you with the skills to harness their power. This course will help you customer opinions to inform and influence your PR strategies, leading to increased brand loyalty and advocacy. By learning how to collect, analyze, and act on customer feedback, you'll gain a competitive edge in the industry. With customer opinions at the forefront, you'll be well-positioned for career advancement and success in PR, with opportunities to work with top brands and organizations.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Public Relations and Customer Opinions
• The Role of Social Media in Collecting Customer Opinions
• Analyzing Customer Opinions through Sentiment Analysis
• Using Customer Opinions to Improve Public Relations Strategies
• Measuring the Effectiveness of Customer Opinions in Public Relations
• The Impact of Customer Opinions on Brand Reputation
• Collecting and Managing Customer Opinions through Online Review Sites
• The Importance of Customer Feedback in Public Relations
• Using Customer Opinions to Identify Public Relations Gaps
• Creating a Customer Opinion Management System in Public Relations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Using Customer Opinions in Public Relations

The Executive Certificate in Using Customer Opinions in Public Relations is a specialized program designed for professionals seeking to enhance their skills in leveraging customer feedback for effective public relations strategies.
This program focuses on equipping participants with the knowledge and skills necessary to analyze, interpret, and utilize customer opinions in a way that drives business growth and improves brand reputation.
Upon completion, participants will be able to apply their understanding of customer-centric public relations practices to real-world scenarios, ultimately leading to increased customer satisfaction and loyalty.
The program's learning outcomes include the ability to conduct customer research, analyze and interpret customer feedback, and develop targeted public relations campaigns that address customer concerns and needs.
The duration of the Executive Certificate in Using Customer Opinions in Public Relations is typically offered as an intensive, week-long program, although some institutions may offer online or part-time options.
Industry relevance is a key aspect of this program, as companies are increasingly recognizing the importance of customer opinions in shaping their public relations strategies.
By gaining expertise in using customer opinions in public relations, participants can stay ahead of the competition and contribute to the development of innovative, customer-centric marketing campaigns.
The Executive Certificate in Using Customer Opinions in Public Relations is highly relevant to professionals working in public relations, marketing, and communications, particularly those seeking to advance their careers or transition into these fields.
Overall, this program offers a unique opportunity for professionals to develop the skills and knowledge necessary to effectively leverage customer opinions in public relations, ultimately driving business success and growth.

Why this course?

Executive Certificate in Using Customer Opinions in Public Relations is a highly sought-after credential in today's market, where customer opinions play a vital role in shaping brand reputation and business success. According to a survey by the Chartered Institute of Public Relations (CIPR), 85% of UK consumers trust recommendations from friends and family more than any other form of advertising (Source: CIPR, 2020).
Statistic Value
Number of UK consumers who trust customer reviews 85%
Average time spent by UK consumers on social media 2 hours 38 minutes
Percentage of UK businesses that use customer feedback to improve products 75%

Who should enrol in Executive Certificate in Using Customer Opinions in Public Relations?

Ideal Audience for Executive Certificate in Using Customer Opinions in Public Relations This programme is designed for senior professionals in public relations, particularly those working in the UK, who want to enhance their skills in leveraging customer opinions to inform strategic decision-making.
Key Characteristics: Professionals with at least 5 years of experience in public relations, preferably in a senior or leadership role, and a strong understanding of the UK's communications landscape, where customer opinions play a crucial role in shaping brand reputation and business outcomes.
Industry Focus: The programme is tailored for professionals working in various sectors, including corporate communications, crisis management, social media, and reputation management, with a focus on the UK's key industries such as finance, healthcare, and retail.
Learning Outcomes: Upon completion of the programme, learners will be able to effectively collect, analyse, and interpret customer opinions to inform public relations strategies, develop targeted communication plans, and measure the impact of their efforts on brand reputation and business outcomes.