Executive Certificate in Strategic Planning in Marketing

Tuesday, 17 February 2026 21:50:17

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Strategic Planning in Marketing


Develop a winning marketing strategy with our Executive Certificate in Strategic Planning in Marketing. This program is designed for marketing professionals who want to enhance their skills in creating effective marketing plans.

Learn how to analyze market trends, set goals, and allocate resources


Gain expertise in data-driven decision making and stay ahead of the competition. Our program covers topics such as market research, competitive analysis, and campaign execution.

Improve your ability to measure and evaluate marketing performance


Take your career to the next level with this comprehensive program. Explore our Executive Certificate in Strategic Planning in Marketing and discover how to drive business growth through data-informed marketing strategies.

Strategic Planning is the backbone of any successful marketing campaign. Our Executive Certificate in Strategic Planning in Marketing equips you with the tools to develop and implement effective marketing strategies that drive business growth. By learning from industry experts, you'll gain a deep understanding of market analysis, competitive analysis, and campaign execution. This course offers key benefits such as enhanced career prospects, improved decision-making skills, and increased revenue generation. With a unique focus on data-driven marketing, you'll be able to measure and optimize your campaigns for maximum ROI. Unlock your full marketing potential with our Strategic Planning course.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Analysis and Situation Analysis •
Competitive Analysis and Market Research •
Strategic Planning Framework and Tools •
Mission Statement and Vision Statement Development •
SWOT Analysis and Internal Analysis •
Market Segmentation and Target Market Identification •
Marketing Mix and Product Positioning •
Branding and Brand Management •
Pricing Strategy and Revenue Management •
Performance Measurement and Evaluation Metrics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Strategic Planning in Marketing

The Executive Certificate in Strategic Planning in Marketing is a comprehensive program designed for marketing professionals who want to enhance their skills in developing and implementing effective marketing strategies.
This certificate program focuses on teaching participants how to analyze market trends, identify opportunities, and create a competitive advantage through strategic planning.
Upon completion of the program, participants will be able to develop a marketing strategy that aligns with the organization's overall business goals and objectives.
The learning outcomes of this program include the ability to conduct market research, analyze data, and make informed decisions about marketing investments.
The duration of the program varies depending on the institution offering it, but most programs take around 6-12 months to complete.
The Executive Certificate in Strategic Planning in Marketing is highly relevant to the marketing industry, as it provides participants with the skills and knowledge needed to stay ahead of the competition.
This program is particularly useful for marketing professionals who want to move into leadership roles or start their own businesses.
The program's focus on strategic planning makes it an excellent choice for those who want to develop a long-term marketing strategy that drives business growth and profitability.
By completing this program, participants will gain a deeper understanding of how to apply strategic planning principles to drive marketing success.
The Executive Certificate in Strategic Planning in Marketing is a valuable addition to any marketing professional's skillset, providing a competitive edge in today's fast-paced marketing landscape.

Why this course?

Executive Certificate in Strategic Planning in Marketing holds significant importance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider strategic planning as a key skill for success (Source: CIM, 2020). This certification equips professionals with the necessary tools and knowledge to develop and implement effective marketing strategies, driving business growth and competitiveness.
Key Benefits Statistics
Develops critical thinking and problem-solving skills 85% of marketers in the UK believe that strategic planning is essential for business success (Source: CIM, 2020)
Enhances creativity and innovation 71% of marketers in the UK report that strategic planning helps them to develop new marketing ideas (Source: CIM, 2020)
Improves collaboration and communication 63% of marketers in the UK believe that strategic planning helps to improve team collaboration (Source: CIM, 2020)

Who should enrol in Executive Certificate in Strategic Planning in Marketing ?

Ideal Audience for Executive Certificate in Strategic Planning in Marketing Marketing professionals and executives in the UK looking to enhance their skills and stay ahead in the competitive market are the primary target audience for this certificate.
Key Characteristics: - Typically hold senior roles in marketing departments of large corporations in the UK, with 5+ years of experience in the field.
Industry Background: - Familiarity with the UK's competitive marketing landscape, including the impact of Brexit and changing consumer behaviors.
Learning Objectives: - Develop strategic planning skills to drive business growth and innovation in the UK market.
Career Benefits: - Enhance career prospects and salary potential in the UK marketing industry, with a potential increase of up to 20% in job satisfaction and engagement.