Executive Certificate in Strategic Marketing Planning

Sunday, 15 February 2026 14:30:15

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing Planning

is designed for marketing professionals seeking to enhance their skills in developing effective marketing strategies. This Executive Certificate program focuses on helping learners create a comprehensive marketing plan that aligns with business objectives.

By studying Strategic Marketing Planning, learners will gain a deeper understanding of market research, competitive analysis, and target audience identification.

Some key concepts covered in the program include market segmentation, positioning, and messaging, as well as budgeting and resource allocation.

Through a combination of lectures, case studies, and group discussions, learners will develop the skills needed to create a successful marketing plan.

Upon completion of the program, learners will be able to apply their knowledge to drive business growth and improve marketing performance.

Take the first step towards becoming a strategic marketing leader and explore the Executive Certificate in Strategic Marketing Planning today.

Strategic Marketing Planning is a comprehensive program designed to equip professionals with the skills to develop and implement effective marketing strategies. This Executive Certificate course focuses on strategic marketing planning, enabling participants to analyze market trends, set goals, and allocate resources efficiently. By completing this program, you'll gain a deep understanding of market research and competitive analysis, allowing you to make informed decisions. The course also covers brand management and digital marketing, providing a solid foundation for career advancement in the marketing field. Upon completion, you'll be equipped to drive business growth and succeed in a rapidly changing market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research and Analysis •
Target Market Segmentation and Positioning •
Competitor Analysis and Market Mapping •
Marketing Mix (4 Ps) - Product, Price, Place, Promotion •
Brand Management and Branding Strategies •
Marketing Communications and Public Relations •
Digital Marketing and E-Marketing •
Marketing Metrics and Performance Measurement •
Strategic Marketing Planning and Implementation •
Global Marketing and Cultural Considerations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Strategic Marketing Planning

The Executive Certificate in Strategic Marketing Planning is a comprehensive program designed to equip senior marketing professionals with the skills and knowledge required to develop and implement effective marketing strategies.
Upon completion of the program, participants can expect to gain a deep understanding of the marketing planning process, including market analysis, segmentation, targeting, and positioning, as well as the development of marketing strategies and tactics.
The program covers a range of topics, including digital marketing, brand management, and data-driven decision making, all of which are essential for creating a successful marketing plan.
The duration of the program is typically 6-12 months, depending on the institution and the participant's prior experience and background.
Industry relevance is a key aspect of the program, as it is designed to prepare participants for leadership roles in marketing and business. The skills and knowledge gained through the program can be applied in a variety of industries, including retail, finance, and technology.
The Executive Certificate in Strategic Marketing Planning is a valuable asset for anyone looking to advance their career in marketing or business, and can be a key differentiator in the job market.
By completing the program, participants can expect to see significant improvements in their ability to develop and implement effective marketing strategies, as well as their overall performance in their role.
The program is typically delivered online, with a combination of video lectures, case studies, and interactive exercises, making it accessible to participants from around the world.
The Executive Certificate in Strategic Marketing Planning is a highly respected credential that can be earned through a combination of coursework, projects, and a final capstone project.

Why this course?

Executive Certificate in Strategic Marketing Planning holds immense significance in today's market, where businesses are constantly evolving and adapting to changing consumer behaviors and technological advancements. According to a survey conducted by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for success, highlighting the importance of strategic marketing planning.
UK Marketing Statistics
75% of marketers in the UK believe that data-driven decision-making is crucial for success.
62% of marketers in the UK report that their marketing strategies are more effective when they are data-driven.
45% of marketers in the UK believe that artificial intelligence will have a significant impact on their marketing strategies in the next two years.

Who should enrol in Executive Certificate in Strategic Marketing Planning?

Ideal Audience for Executive Certificate in Strategic Marketing Planning This course is designed for ambitious marketing professionals in the UK, particularly those in senior roles, who want to enhance their skills in strategic marketing planning and stay ahead of the competition.
Key Characteristics: - Senior marketing managers and directors in the UK (65% hold a postgraduate qualification, source: Chartered Institute of Marketing)
Industry Background: - Marketing professionals with at least 5 years of experience in the UK (average salary: £43,000, source: Glassdoor)
Learning Objectives: - Develop a deep understanding of strategic marketing planning and its application in the UK market
Benefits: - Enhance career prospects and earning potential in the UK marketing industry