Executive Certificate in Strategic Marketing Management in Tourism

Sunday, 14 September 2025 06:12:19

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing Management in Tourism


Unlock the secrets to successful tourism marketing with our Executive Certificate program. This comprehensive course is designed for marketing professionals and tourism industry experts who want to develop a deep understanding of strategic marketing management in the tourism sector.

Learn how to analyze market trends, develop effective marketing strategies, and measure their impact on the tourism industry.


Gain expertise in market research, brand management, and digital marketing, and stay ahead of the competition in the fast-paced tourism industry.

Take the first step towards a successful career in tourism marketing and explore our Executive Certificate program today.

Strategic Marketing Management is the backbone of a successful tourism industry. This Executive Certificate program equips you with the skills to develop and implement effective marketing strategies that drive business growth and customer engagement. By leveraging data analysis, market research, and creative marketing techniques, you'll be able to strategically position your tourism business for success. With a focus on digital marketing, branding, and customer experience, this course offers unique insights into the latest trends and best practices. Upon completion, you'll enjoy enhanced career prospects and the ability to drive business results in the competitive tourism market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research and Analysis in Tourism •
• Destination Management and Marketing Strategies •
• Branding and Positioning in Tourism Marketing •
• Digital Marketing for Tourism: E-commerce and Social Media •
• Sustainable Tourism Marketing and Management •
• Tourism Marketing Mix: Product, Price, Place, and Promotion •
• International Tourism Marketing and Partnerships •
• Crisis Management and Reputation in Tourism Marketing •
• Data-Driven Decision Making in Tourism Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Strategic Marketing Management in Tourism

The Executive Certificate in Strategic Marketing Management in Tourism is a specialized program designed for professionals seeking to enhance their marketing skills in the tourism industry.
This program focuses on equipping learners with the knowledge and expertise required to develop and implement effective marketing strategies that drive business growth and competitiveness.
By completing this certificate, learners can expect to gain a deeper understanding of marketing principles, including market research, brand management, and digital marketing, as well as industry-specific knowledge of the tourism sector.
The program's learning outcomes include the ability to analyze market trends, develop targeted marketing campaigns, and measure the effectiveness of marketing strategies.
The duration of the program varies depending on the institution offering it, but most programs take around 6-12 months to complete.
The Executive Certificate in Strategic Marketing Management in Tourism is highly relevant to the industry, as it provides learners with the skills and knowledge required to stay ahead of the competition and drive business success.
The program is designed for working professionals, and its flexible format allows learners to balance their studies with their existing work commitments.
Graduates of the program can expect to see improvements in their career prospects, as well as increased earning potential, due to their enhanced marketing skills and knowledge.
The program is also highly regarded by employers, who value the skills and expertise that learners acquire through this certificate.
Overall, the Executive Certificate in Strategic Marketing Management in Tourism is an excellent choice for professionals seeking to advance their careers in the tourism industry.

Why this course?

Executive Certificate in Strategic Marketing Management in Tourism is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Association of Leading Visitor Attractions (ALVA), the UK's tourism industry generated £137 billion in revenue in 2019, supporting over 2.1 million jobs. This figure is expected to continue growing, with the sector forecasted to reach £185 billion by 2025.
Year Revenue (£ billion)
2019 137
2020 114
2021 129
2022 142
2023 (forecast) 185

Who should enrol in Executive Certificate in Strategic Marketing Management in Tourism?

Ideal Audience for Executive Certificate in Strategic Marketing Management in Tourism Are you a marketing professional looking to enhance your skills in the tourism industry? Do you want to stay ahead of the competition and drive business growth?
Key Characteristics: - Senior marketing managers in the tourism sector
Industry Insights: - The UK's tourism industry is worth £139 billion, employing over 2.1 million people (VisitBritain, 2020)
Learning Objectives: - Develop strategic marketing plans to drive business growth and competitiveness
Target Audience Size: - Approximately 100-150 executives per year, with a focus on those working in the UK's top 100 tourism companies (Source: Tourism Industry Association)