Executive Certificate in Strategic Market Positioning

Saturday, 14 February 2026 05:20:43

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Market Positioning

is a crucial concept for business leaders and entrepreneurs seeking to differentiate their products or services in a competitive market.
Some companies struggle to establish a strong market presence, leading to poor sales and revenue growth. This Executive Certificate program is designed to equip learners with the knowledge and skills necessary to develop a winning market positioning strategy.
Through a combination of lectures, case studies, and group discussions, learners will gain a deep understanding of market analysis, competitor research, and branding.
By the end of the program, learners will be able to: develop a unique value proposition, create a compelling brand identity, and execute a market positioning plan that drives business results.
If you're looking to take your business to the next level, explore the Executive Certificate in Strategic Market Positioning today and discover how to establish a strong market presence that drives growth and success.

Strategic Market Positioning is a game-changing approach to business success. By mastering this Executive Certificate program, you'll gain the expertise to position your brand for maximum impact in a competitive market. Develop a deep understanding of market analysis, segmentation, and targeting, and learn how to create a unique value proposition that sets you apart. With this knowledge, you'll be equipped to drive business growth, increase revenue, and enhance your career prospects in the field of marketing. Upon completion, you'll have the skills to position your brand effectively and achieve long-term success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Market Analysis and Research •
Competitive Analysis and Benchmarking •
Customer Segmentation and Profiling •
Market Positioning Strategies and Frameworks •
Brand Identity and Reputation Management •
Pricing and Revenue Management •
Product and Service Development •
Distribution Channels and Logistics •
Marketing Mix and Tactics •
Performance Measurement and Evaluation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Strategic Market Positioning

The Executive Certificate in Strategic Market Positioning is a comprehensive program designed to equip senior executives with the knowledge and skills necessary to develop and implement effective market positioning strategies.
Through this program, participants will learn how to conduct market research, analyze customer needs, and develop unique value propositions that differentiate their products or services from competitors.
The program covers topics such as market analysis, competitive intelligence, brand management, and pricing strategies, all of which are critical components of a successful market positioning strategy.
The duration of the program is typically 6-12 months, depending on the institution offering it and the participant's prior experience and background.
Industry relevance is a key aspect of this program, as it is designed to help executives develop the skills and knowledge necessary to stay ahead of the competition in today's fast-paced and rapidly changing marketplace.
Participants in the Executive Certificate in Strategic Market Positioning program will gain a deep understanding of how to position their organization for success in the market, including how to identify and capitalize on new opportunities and mitigate risks.
The program is highly relevant to executives in industries such as retail, manufacturing, technology, and finance, who are looking to develop their skills and knowledge in market positioning and competitive strategy.
By completing the Executive Certificate in Strategic Market Positioning program, participants will be able to return to their organizations with a newfound understanding of how to develop and implement effective market positioning strategies that drive business results.

Why this course?

Strategic Market Positioning is a crucial aspect of business strategy in today's market. According to a survey by the Centre for Entrepreneurs, 75% of UK businesses believe that having a strong market position is essential for their success. The same survey found that 60% of businesses believe that market positioning is a key differentiator for their products or services.
Market Positioning Percentage
Understanding customer needs 80%
Defining unique selling points 70%
Developing a competitive strategy 90%

Who should enrol in Executive Certificate in Strategic Market Positioning?

Ideal Audience for Executive Certificate in Strategic Market Positioning This programme is designed for ambitious business leaders and entrepreneurs in the UK, particularly those in the C-suite or senior management roles, who want to enhance their market positioning and drive business growth.
Key Characteristics: - Typically aged 35-55 years old
Industry Focus: - Diverse range of sectors, including finance, technology, healthcare, and consumer goods
Career Goals: - Develop a deep understanding of market trends and customer needs to inform business strategy
Prerequisites: - Proven business leadership experience, typically 5+ years