Executive Certificate in Strategic Market Analysis & Organisational Positioning

Tuesday, 17 February 2026 11:47:42

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Market Analysis & Organisational Positioning

is designed for ambitious professionals seeking to enhance their understanding of market trends and organisational positioning. This Executive Certificate programme equips learners with the skills to conduct thorough market research, identify opportunities, and develop effective strategies to drive business growth. Some of the key topics covered in the programme include: market analysis, competitor analysis, segmentation, targeting, and positioning (STP). Learners will also explore how to create a unique organisational positioning statement and develop a comprehensive marketing plan. By completing this Executive Certificate, learners will gain a deeper understanding of how to navigate complex market landscapes and develop a competitive edge for their organisations. If you're looking to take your career to the next level, explore this programme further and discover how to drive business success through strategic market analysis and organisational positioning.

Strategic Market Analysis & Organisational Positioning is a transformative Executive Certificate that equips leaders with the expertise to navigate the complexities of the modern market. By mastering the art of market analysis, you'll gain a deep understanding of consumer behavior, market trends, and competitor landscapes. This course offers key benefits such as enhanced decision-making, improved market competitiveness, and increased revenue growth. With a strong focus on organisational positioning, you'll learn to develop a unique value proposition that sets your business apart from the competition. Career prospects are vast, with opportunities in various industries and roles.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research Methods •
Consumer Behaviour Analysis •
Competitor Analysis and Positioning •
Market Segmentation and Targeting •
Organisational Positioning and Branding •
Market Trends and Forecasting •
SWOT Analysis and Internal Analysis •
Market Entry Strategies and Exit Strategies •
Market Mix and Pricing Strategies •
Strategic Marketing Planning

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Strategic Market Analysis & Organisational Positioning

The Executive Certificate in Strategic Market Analysis & Organisational Positioning is a comprehensive program designed for senior executives and business leaders who want to enhance their skills in strategic market analysis and organisational positioning. This certificate program is typically offered over a period of 6-12 months, with a duration of around 12-24 hours of study, including coursework, group discussions, and case studies. The program is designed to equip participants with the knowledge and skills required to develop a deep understanding of market analysis and organisational positioning. Through this program, participants will learn how to conduct market research, analyse market trends, and develop effective market strategies. They will also gain insights into how to position their organisation in the market, build brand awareness, and drive business growth. The program covers topics such as market segmentation, target marketing, competitive analysis, and market entry strategies. The Executive Certificate in Strategic Market Analysis & Organisational Positioning is highly relevant to the marketing and business industries, particularly for companies looking to expand their market share or enter new markets. The program is also beneficial for entrepreneurs and small business owners who want to develop a solid understanding of market analysis and organisational positioning. Upon completion of the program, participants will be able to apply their knowledge and skills to drive business growth, improve market share, and increase revenue. The program is designed to provide participants with a competitive edge in the market, enabling them to make informed business decisions and stay ahead of the competition. The Executive Certificate in Strategic Market Analysis & Organisational Positioning is offered by leading institutions and is accredited by reputable bodies. The program is designed to be flexible, with online and on-campus options available to suit different learning styles and schedules.

Why this course?

Executive Certificate in Strategic Market Analysis & Organisational Positioning holds immense significance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of businesses in the UK believe that market analysis is crucial for their success. Moreover, a report by the Centre for Retail Research states that 60% of retailers in the UK plan to increase their investment in market research and analysis in the next two years.
Market Analysis UK Retailers' Investment
Market research and analysis 60%
Market trend analysis 55%
Competitor analysis 80%

Who should enrol in Executive Certificate in Strategic Market Analysis & Organisational Positioning?

Ideal Audience for Executive Certificate in Strategic Market Analysis & Organisational Positioning This programme is designed for ambitious business leaders and entrepreneurs in the UK, particularly those in the C-suite or senior management roles, who want to enhance their skills in strategic market analysis and organisational positioning.
Key Characteristics: Typically, our ideal candidates are UK-based business owners, CEOs, CFOs, and senior executives with at least 5 years of experience in the industry, who are looking to drive growth, improve competitiveness, and increase market share.
Industry Focus: Our programme caters to various industries, including finance, retail, healthcare, technology, and manufacturing, with a focus on those operating in the UK market, where the current economic uncertainty and Brexit-related challenges require strategic market analysis and organisational positioning expertise.
Learning Outcomes: Upon completion of the Executive Certificate in Strategic Market Analysis & Organisational Positioning, our graduates can expect to gain a deeper understanding of market trends, competitor analysis, and organisational positioning strategies, enabling them to make informed decisions and drive business growth in a rapidly changing market landscape.