Executive Certificate in Strategic Decision-making in Marketing and Sales

Sunday, 14 September 2025 05:37:08

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Strategic Decision-making in Marketing and Sales


Unlock the power of data-driven decision-making with our Executive Certificate program. This comprehensive course is designed for marketing and sales professionals who want to enhance their skills in strategic decision-making.

By the end of this program, learners will be able to analyze complex data, identify key trends, and develop informed strategies to drive business growth. They will also learn how to communicate effectively with stakeholders and navigate organizational change.

Whether you're looking to advance your career or start your own business, this program will equip you with the knowledge and skills needed to succeed in today's fast-paced marketing and sales landscape.

So why wait? Explore our Executive Certificate in Strategic Decision-making in Marketing and Sales today and take the first step towards making data-driven decisions that drive results.

Strategic Decision-making is the backbone of successful marketing and sales strategies. Our Executive Certificate in Strategic Decision-making in Marketing and Sales equips you with the skills to make informed, data-driven decisions that drive business growth. By leveraging data analysis and market research, you'll gain a competitive edge in the industry. This comprehensive course covers key topics such as market trends, customer behavior, and sales forecasting. Upon completion, you'll enjoy career advancement opportunities and increased earning potential. With a strong network of industry professionals, you'll be well-equipped to tackle complex business challenges and achieve your career goals.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Analysis and Planning •
Competitive Intelligence and Market Research •
Strategic Marketing Mix (4Ps) and Brand Management •
Digital Marketing Strategies and E-commerce •
Sales Strategy and Performance Measurement •
Customer Relationship Management (CRM) and Sales Enablement •
Data-Driven Decision Making in Marketing and Sales •
Global Marketing and Cross-Cultural Competence •
Marketing Automation and Technology Integration •
Measuring and Evaluating Marketing Effectiveness

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Strategic Decision-making in Marketing and Sales

The Executive Certificate in Strategic Decision-making in Marketing and Sales is a comprehensive program designed to equip senior executives with the necessary skills to drive business growth through informed strategic decision-making.
Through this program, participants will learn how to analyze complex marketing and sales data, identify key performance indicators, and develop data-driven strategies to drive business outcomes.
The program covers a range of topics, including market research, competitive analysis, pricing strategies, and sales forecasting, all of which are critical components of strategic decision-making in marketing and sales.
By the end of the program, participants will be able to develop and implement effective marketing and sales strategies that align with the organization's overall business goals.
The Executive Certificate in Strategic Decision-making in Marketing and Sales is a highly relevant program for senior executives in marketing, sales, and business development roles, particularly those looking to drive growth and revenue in a competitive market.
The program is typically completed in 6-12 months, depending on the participant's prior experience and the pace of study.
Upon completion of the program, participants will receive a recognized Executive Certificate in Strategic Decision-making in Marketing and Sales, which can be used to enhance their professional credentials and demonstrate their expertise in strategic decision-making.
The program is delivered through a combination of online and in-person learning, allowing participants to balance their work and personal responsibilities while still achieving their learning objectives.
The Executive Certificate in Strategic Decision-making in Marketing and Sales is a valuable investment for senior executives looking to stay ahead of the curve in today's fast-paced and competitive business environment.

Why this course?

Executive Certificate in Strategic Decision-making in Marketing and Sales is a highly sought-after qualification in today's market, particularly in the UK. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that having a strategic mindset is essential for success (Google Charts 3D Column Chart, see below). Moreover, a study by the Institute of Sales and Marketing Management (ISMM) found that 60% of sales professionals in the UK consider strategic decision-making to be a key skill for their role (see table below).
UK Marketers' Perception of Strategic Mindset
75%
Source: CIM Survey

Who should enrol in Executive Certificate in Strategic Decision-making in Marketing and Sales?

Executive Certificate in Strategic Decision-making in Marketing and Sales is ideal for ambitious marketing and sales professionals in the UK who want to enhance their skills and stay ahead of the competition.
Key characteristics of our target audience include: - Typically hold senior roles in marketing, sales, or business development
- Have a strong understanding of marketing and sales principles, but seek to deepen their knowledge in strategic decision-making - Are looking to increase their earning potential, with the average salary for a marketing manager in the UK being around £43,000 per annum (according to the Chartered Institute of Marketing)
- Are eager to develop a network of peers and industry experts, with 71% of UK marketers reporting that networking is essential for career development (Source: Marketing Week) - Value flexibility and work-life balance, with 64% of UK employees reporting that they would switch jobs for better work-life balance (Source: PwC)