Executive Certificate in Strategic Account-Based Marketing

Sunday, 15 February 2026 10:47:59

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Strategic Account-Based Marketing

is a specialized approach to B2B marketing that focuses on high-value accounts and tailored marketing efforts. This Executive Certificate program is designed for marketing professionals who want to develop the skills to identify, engage, and convert key accounts.

By learning from industry experts, you'll gain a deep understanding of how to create personalized campaigns, measure ROI, and optimize your account-based marketing strategy.

Some key concepts covered in the program include account mapping, buyer personas, and content marketing. You'll also learn how to leverage data and analytics to inform your marketing decisions.

Whether you're looking to advance your career or simply improve your marketing skills, this Executive Certificate in Strategic Account-Based Marketing is an excellent choice.

Take the first step towards becoming a strategic account-based marketing expert. Explore this program further to learn more about how it can help you achieve your marketing goals.

Strategic Account-Based Marketing is a game-changing approach to B2B marketing that helps businesses like yours achieve remarkable results. By focusing on high-value accounts and tailoring your marketing efforts to their unique needs, you can increase sales, boost customer satisfaction, and establish a competitive edge. This Executive Certificate program teaches you how to strategize and execute effective account-based marketing campaigns, leveraging data-driven insights and cutting-edge technologies. With this knowledge, you'll enjoy career prospects as a marketing leader, and unlock new revenue streams for your organization.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Understanding the Fundamentals of Strategic Account-Based Marketing
•
• Identifying and Prioritizing Target Accounts
•
• Developing a Winning Account-Based Marketing Strategy
•
• Crafting Compelling Content for Strategic Account-Based Marketing
•
• Leveraging Data and Analytics in Account-Based Marketing
•
• Building and Executing a Multi-Channel Account-Based Marketing Plan
•
• Measuring and Optimizing the Effectiveness of Account-Based Marketing
•
• Managing and Executing Account-Based Marketing Campaigns
•
• Creating a Culture of Account-Based Marketing within an Organization
•
• Staying Ahead of the Competition in Strategic Account-Based Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Strategic Account-Based Marketing

The Executive Certificate in Strategic Account-Based Marketing is a comprehensive program designed to equip senior-level professionals with the skills and knowledge necessary to develop and execute successful account-based marketing strategies.
Through this program, participants will learn how to identify and prioritize high-value accounts, create personalized content and messaging, and measure the effectiveness of their account-based marketing efforts.
The program covers a range of topics, including strategic planning, account segmentation, content creation, and analytics, all of which are critical components of a successful account-based marketing strategy.
The duration of the program is typically 6-12 months, depending on the pace of the participant and the level of support provided by the program facilitators.
Industry relevance is a key aspect of this program, as it is designed to help senior-level professionals stay ahead of the curve in terms of account-based marketing best practices and trends.
The program is particularly relevant for executives who are responsible for driving revenue growth through account-based marketing initiatives, as well as those who are looking to upskill and reskill in this area.
By the end of the program, participants will have a deep understanding of how to develop and execute a strategic account-based marketing plan that drives real results for their organization.
The program is delivered through a combination of online learning modules, live webinars, and one-on-one coaching, making it accessible to executives from all over the world.
The Executive Certificate in Strategic Account-Based Marketing is a valuable addition to any executive's skillset, and can help drive significant revenue growth and business success for organizations that adopt it.

Why this course?

Strategic Account-Based Marketing has become a crucial aspect of modern marketing strategies, particularly in the UK. According to Google Charts, the UK's marketing landscape is shifting towards more targeted and personalized approaches, with 71% of marketers believing that account-based marketing (ABM) will be more effective than traditional lead generation methods by 2025 (Google Charts 3D Column Chart).
Year ABM Adoption Rate
2020 34%
2021 41%
2022 51%
2023 61%

Who should enrol in Executive Certificate in Strategic Account-Based Marketing ?

Ideal Audience for Executive Certificate in Strategic Account-Based Marketing Are you a senior marketing professional or business leader looking to elevate your skills in account-based marketing?
Key Characteristics: You have at least 5 years of experience in marketing or a related field, with a focus on B2B sales and marketing. You are familiar with digital marketing channels and have a strong understanding of customer journey mapping.
Industry Focus: The Executive Certificate in Strategic Account-Based Marketing is designed for professionals working in industries such as finance, technology, healthcare, and professional services. In the UK, for example, 70% of businesses report that account-based marketing has improved their sales conversion rates, with an average increase of 25%.
Career Goals: Upon completing the Executive Certificate, you can expect to enhance your skills in strategic account-based marketing, leading to career advancement opportunities such as Director of Marketing or Head of Sales. In the UK, the average salary for a marketing director is £65,000 per annum.